Marketing Funnels for Nonprofits

| June 27, 2017

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This is an insightful interview about using a sales funnel to help market your nonprofit. I talk with Boris Kievsky about what he calls the "impact funnel" to help improve communication and marketing of your nonprofit.

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Menorah Park Campus

For more than a century, enriching the lives of seniors and those requiring specialized high quality health care through direct services, research and education. It does so in a variety of settings in an atmosphere of respect, dignity and caring within a framework of traditional Jewish values.

OTHER ARTICLES

How Nonprofits Can Secure Corporate Sponsorships

Article | May 2, 2020

As a nonprofit organization, you’re doing your part to make the world a better place. Your cause matters to your staff, volunteers, donors, and those you serve. What you do likely also appeals to businesses. Many businesses have corporate sponsorship programs with funds set aside to support nonprofits. According to a study published on Statista, an online statistics company, corporations paid 65.8 billion dollars in corporate sponsorships worldwide in 2018. If your nonprofit hasn’t pursued corporate sponsorship for your programs, capital campaigns, or fundraising events, you’re leaving a lot of potential money on the table.

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6 KPIs every nonprofit organisation should track and why

Article | April 7, 2020

It’s estimated that Americans donated more than $427.71 billion to US charities in 2018, according to The Annual Report on Philanthropy for 2019. Consequently, many accountancy firms specialise in supporting nonprofit organisations, non governmental organisations (NGOs), charities, foundations and trusts. We asked long-time Fathom customers and nonprofit accounting specialists Jitasa Group, what nonprofit organisations can do to make sure they’re making the most of these donor opportunities. Key performance indicators (KPIs) drive progress. In order to reach a goal, your organisation needs to have that specific goal in mind from the start. Small businesses choose their KPIs based on what will help grow the company and generate more profit.

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Now Is Not the Time to Stop Fundraising

Article | April 6, 2020

Twice this week, I have heard from nonprofit organizations that boards of directors have “forbidden” them to conduct any type of fundraising during this period of Coronavirus-induced uncertainty. Last week, several agencies told me they have no reserves, but still think it would look bad to fundraise right now. Here’s the thing: It would be worse to go out of business because fundraising was nixed during a time when organizations arguably need it most.

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3 Soft Skills Every Fundraiser Needs

Article | April 22, 2020

"Soft skills" are a hot topic of discussion in recent years, especially in the business world. Many companies are beginning to prioritize hiring candidates with these interpersonal attributes because it’s easy to teach someone how to do a task. It’s much harder to teach people communication, problem-solving, and relational skills. Nonprofits are no exception. "Soft skills" are the unquantifiable abilities that help you build healthy relationships, communicate effectively, and make you an excellent fundraiser. Lacking these attributes could cause you to miss or misunderstand important things in conversations with current and potential donors (and your staff). Because so much fundraising happens online now (via websites, social media, and the telephone), it’s easy to assume that these soft skills are less valuable. On the contrary, they’re actually more important because every interaction carries more weight. We rounded up three soft skills every development professional should cultivate to boost your online fundraising.

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Spotlight

Menorah Park Campus

For more than a century, enriching the lives of seniors and those requiring specialized high quality health care through direct services, research and education. It does so in a variety of settings in an atmosphere of respect, dignity and caring within a framework of traditional Jewish values.

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