Marketing Automation for Nonprofits: Why it Matters

| January 28, 2019

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Chances are, you are already very familiar with marketing strategies for your nonprofit. You've likely engaged in the writing of fundraising letters, recruitment emails, sponsorship requests, and more. Now you're looking for new ways to refine your process and perfect your outreach. Marketing automation for nonprofits is one such opportunity to help bring your marketing strategies to the next level.

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Nonprofit Connect

Nonprofit Connect links the nonprofit community in Kansas City to education, resources and networking so organizations can more effectively achieve their missions. We serve more than 5,000 professional members from over 600 nonprofits of all sizes.

OTHER ARTICLES

3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Article | February 13, 2020

Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. You might be thinking this is unnecessary, but it only takes a few minutes to test both – on your laptop and your phone – and it could save you huge headaches in the long run.

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How Much Does It Cost To Start A Nonprofit?

Article | February 29, 2020

Starting a nonprofit from scratch requires passion, purpose, hard work, creativity, resilience…and money. As with any organizational effort, financial planning is critical to the success of an organization. One of the biggest questions that can be difficult to answer is, "how much money do I need to start a nonprofit?" The concise answer is, "it depends." There are a host of variables that will impact the answer to that question. Even if you don’t have the exact numbers, you can still have a sound financial plan and be prepared for the initial costs of starting a nonprofit. We put together a guide to help you identify the standard costs associated with starting a nonprofit. Pre-planning will help you either find enough funding or save enough money to support the startup costs.

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Build Your Nonprofit with Funding in Mind

Article | March 4, 2020

Nonprofit Founders open a door to a foreign world when they follow their passion and dream into the nonprofit space. Often, Founders have experienced trauma in their life and didn’t have the help they needed when they were in the middle of their situation. They came through to the other side, but they have a nagging feeling in the very core of their being that they can be the solution that they needed for others. Founders find confusing language – ED, NPO, appeals, Donor-advised funds- and an even more confusing way of doing things. They just want to help people but instead, they feel they are drowning in to-dos and lack of funding. So, they plug along on the never-ending to-do list, never feeling like they are making progress and spending time on things that don’t move the nonprofit forward. They continue to cover expenses with their own money or organize another event because they don’t know any other way to get funds.

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Donor Data: 5 Data Tips for More Efficient Fundraising

Article | February 11, 2020

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of information.

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Spotlight

Nonprofit Connect

Nonprofit Connect links the nonprofit community in Kansas City to education, resources and networking so organizations can more effectively achieve their missions. We serve more than 5,000 professional members from over 600 nonprofits of all sizes.

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