Make the Most of a Year-Round Fundraising Calendar

| January 30, 2017

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Why this is important: It’s tempting to work campaign-by-campaign or even week-by-week as a campaign is running. This creates two very serious problems. First, ad hoc campaigning really doesn’t leave much room to learn about what is actually working for your organization. Second, this shortsightedness makes it very difficult to create a consistent, infectious message, voice and brand identity that will keep donors coming back to your organization.

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UNICEF

UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects.

OTHER ARTICLES

Business Continuity Plans for Nonprofits

Article | April 15, 2020

Many organizations have found themselves in a “gotcha” moment. Business continuity plans are what nonprofits use to make sure operations are uninterrupted during unexpected circumstances. You knew that a business continuity plan was essential. Yet, you put it off because it didn’t seem urgent. Suddenly you are faced with a pandemic and you had to figure out how to operate when offices closed, people had to work from home, clients still needed services, and the board needed to make decisions. You aren’t alone. Many organizations face the same dilemma. How do you operate if there is a catastrophic situation that disrupts everything you do?

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6 Ways to Engage Peer-to-Peer Participants and Increase Donations for Virtual Events

Article | April 7, 2020

In-person peer-to-peer events — like runs, walks and rides — have been a fundraising staple for nonprofits for years. Today, virtual peer-to-peer fundraising events and campaigns have a critically important place in fundraising, too. They’re essential at a time like now, when physical events aren’t possible. They can help a nonprofit to engage with constituents and make them feel part of a community, even when they can’t connect in person. In normal times, they can also be a less expensive way to raise funds year-round in between in-person events.

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Going Virtual: Tips For Planning An Effective Virtual Nonprofit Fundraiser

Article | April 14, 2020

Agile nonprofits are turning to virtual fundraisers to fill the fundraising gap. Limiting public gatherings to fewer than ten people has forced many nonprofits to postpone or cancel their annual events, which is a major problem for so many organizations that rely on spring fundraising season to generate a significant portion of their annual revenue. A virtual event is any organized meet-up that takes place online rather than in a physical location. They can range from one-on-one meetings to large-scale events with thousands of attendees. Major benefits of hosting a virtual event include guests being able to attend from the comfort of their homes and organizations being able to reach an unlimited audience anywhere in the world.

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Salesforce Nonprofit Cloud Spring 2020 Release: What’s New

Article | April 29, 2020

As members of the nonprofit Salesforce community, we’ve become accustomed to regular releases of new functionality. We review Nonprofit Success Pack (NPSP) notes on bug fixes, patches and enhancements that appear like magic in our orgs every couple of weeks without batting an eyelash, but not all releases are created equally. The two planned for April 29 and May 27 are far more than just a few code tweaks; they’re hearty – meaty, requiring some time to really sink your teeth into them (and I’m not just saying this because I’m ready for breakfast).

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Spotlight

UNICEF

UNICEF works in 190 countries and territories to protect the rights of every child. UNICEF has spent 70 years working to improve the lives of children and their families. Defending children's rights throughout their lives requires a global presence, aiming to produce results and understand their effects.

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