Is Your Enterprise Truly Focused on Profit?

| March 9, 2017

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In today’s fast-paced, information-overloaded, and increasingly hypercompetitive global business climate, it’s essential that your enterprise be focused on profit. The harsh truth is, fail to prepare, and prepare to fail.

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Social Media for Nonprofits

Social Media for Nonprofits is an organization that teaches social media for social good throughout the globe. We educate nonprofits through conferences, Leadership Salons, webinars, #SM4NP tweetchats, and other resources you can find on our website.

OTHER ARTICLES

How To Use The Digital Fundraising Cycle To Raise More Online

Article | February 24, 2020

While it used to be a nice to have, digital should now be a part of every organization’s strategy. Things that used to be done offline, have now all moved online – such as shopping, banking and ordering food. A lot of our relationships and communities are online as well. Facebook, Instagram, Snapchat – connecting with people online has become a part of our everyday lives as it’s more convenient, accessible and easy to use. And so as an organization, we need to be where our people are – online. Channels like direct mail are still important, however, more and more people are coming online to donate every year.

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Lessons From the Past Can Inform the Future of Fundraising

Article | March 30, 2020

It has been said that history repeats itself, first as tragedy, and then as farce. In times like now, however, it is important to look to lessons of the past in order to inform the future of our organizations. With the advent of COVID-19 and a global pandemic, leaders and staff from nonprofit organizations are looking for direction, clarity and hope. By looking at where we have been, it is possible to glean strategies and tactics that will serve our organizations and make us much stronger than we were before. Let’s unpack a few key lessons from a few times in our history.

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5 Rules for Adjusting Your Nonprofit Marketing

Article | May 13, 2020

It’s not business as usual, which means that your nonprofit marketing efforts have to adjust and change. Dynamism and adaptability are necessary for every organization in the current environment, especially for nonprofits. We understand that the need in our communities is only going to increase in the weeks and months ahead, which means nonprofits have to nurture relationships — and strengthen them.

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6 A/B Test Ideas to Improve Your Nonprofit Marketing Metrics

Article | March 2, 2020

Small ideas have the power to create big change. It can be tempting to implement an idea that you think will improve your marketing efforts without vetting it first. However, you need to know for certain that your idea, no matter how small, is going to improve your metrics. The key is to either validate, or disprove, your idea before it’s implemented on a permanent scale. That’s where A/B testing can help. It lets you compare two iterations of the same asset you’re testing an idea on, like an email with two different subject lines.

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Spotlight

Social Media for Nonprofits

Social Media for Nonprofits is an organization that teaches social media for social good throughout the globe. We educate nonprofits through conferences, Leadership Salons, webinars, #SM4NP tweetchats, and other resources you can find on our website.

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