INFOGRAPHIC: Race Day Road Map for Charity Run/Walks

Nonprofit Management

Article | July 12, 2022

Advocacy vs. Activist Roles: Non-profits all over the world are typically divided into those that engage in grassroots activism, those that advocate ideological positions, and those that combine the two to work for the betterment of society. This means that many non-profits, such as the Red Cross and Oxfam, are both activist and advocacy organizations, whereas others, such as the World Watch Institute and the Club of Rome, are primarily advocacy organizations. Furthermore, many non-profit organizations, such as Greenpeace and the World Wildlife Fund, are primarily activist in nature. The key point to remember here is that no non-profit can exist solely through activism or advocacy and thus must combine both functions to gain legitimacy and credibility. In other words, non-profits must strike a balance between activism and advocacy in order to achieve their social welfare and public good objectives. Of course, there are many non-profits in the United States that primarily function as advocacy groups with a presence only in the country because politics in the United States is driven by lobbying and special interest advocacy, which means that liberals must fund non-profits that advocate for their ideologies. Grassroots Activism, Interventions, and Crisis Management: When it comes to grassroots activism, non-profits must not only have the necessary ideology but also a deep commitment as well as the willingness to endure odds and overcome obstacles. This is because grassroots activism usually entails non-profits confronting the might of the state in areas where they must question the state's practices and point out gaps and anomalies in the implementation of the government's social schemes and welfare policies. Furthermore, grassroots activism necessitates intervention and crisis management by non-profits, which frequently puts them in conflict with vested interests who do not want interference from those they perceive to be unwanted attention and spotlight focusers on their nefarious activities. This is why many non-profits stop at the beginning of their activism and do not move on to interventions and crisis management. This is also why many non-profits collaborate with law enforcement and government agencies so that any interventions and crisis management can be carried out in tandem with the government rather than the non-profits taking on the role that the government must. Of course, this is easier said than done because, in many cases, non-profits discover that governmental agencies have abdicated their responsibilities, forcing them to intervene and correct the problems on the ground.

Nonprofit Management

Article | July 13, 2022

Agile nonprofits are turning to virtual fundraisers to fill the fundraising gap. Limiting public gatherings to fewer than ten people has forced many nonprofits to postpone or cancel their annual events, which is a major problem for so many organizations that rely on spring fundraising season to generate a significant portion of their annual revenue. A virtual event is any organized meet-up that takes place online rather than in a physical location. They can range from one-on-one meetings to large-scale events with thousands of attendees. Major benefits of hosting a virtual event include guests being able to attend from the comfort of their homes and organizations being able to reach an unlimited audience anywhere in the world.

Nonprofit Management

Article | July 20, 2022

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way forward. Lastly, the resilience phase, in which we have recovered and emerge better than before. From the standpoint of COVID-19, we all have navigated the response phase, which triggered a far-reaching economic tremor. It’s fair to say that we currently live in the recovery phase, and probably will for quite a while. But even now, as we recover, our focus should be on the next phase: resilience. Of course, the resilience phase will look differently for everyone, and it is hard to predict exactly what it will look like for your nonprofit. However, there are ways for you to ensure that the work you do now will increase your annual revenue and improve donor retention while you recover and build resilience. Here’s how responsive fundraising can make that easier.

Article | June 4, 2020

Salesforce.org has just released a whole slew of new products and feature enhancements that have generated a lot of excitement here at Vera. One of these, the Program Management Module (PMM), has been in the works for a while – we are delighted to see it brought to life and hope it helps many more nonprofits realize the benefits of using Salesforce for program management. On the surface, the PMM may sound redundant or even competitive with Amp Impact – in fact, it’s quite the opposite. Whereas Amp Impact offers a portfolio management and portfolio-level impact measurement solution (using logframes, indicators, targets, and results), the PMM is focused on tracking individual beneficiaries and their engagement with programs and services. For organizations working across multiple geographies, tracking at both of these levels is crucial, and data can automatically ‘roll up’ from the PMM objects into Amp Impact’s Indicators and Results.