INFOGRAPHIC: How We’re Winning the Fight Against Breast Cancer

| December 30, 2016

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Nonprofits Power the Fight: Social impact organizations around the world work tirelessly to educate the public and fight breast cancer. While the situation remains dire, nonprofits have contributed to decreased death rates in the U.S. since 1989. Increased awareness, medical advancements, such as new treatments, and earlier detection are all said to contribute to these decreases. In honor of breast cancer awareness month, the infographic below provides data around the current societal impact of this disease. It also demonstrates how a handful of Classy clients work and collaborate to drive holistic change.

Spotlight

The PenFed Foundation

The PenFed Foundation is a nationally recognized nonprofit organization working to meet the unmet financial needs of military members and their families through supporting wounded warriors and providing the military community with financial management assistance and home ownership aid. Through a unique public-private partnership, the PenFed Foundation joined with the Department of Veterans Affairs to fund the new Lee and Penny Anderson Defenders Lodge, a $17 million project. PenFed (Pentagon Federal Credit Union) covers all labor expenses for the foundation so nearly every dollar donated goes directly to supporting its programs.

OTHER ARTICLES

Going Virtual: Tips For Planning An Effective Virtual Nonprofit Fundraiser

Article | April 14, 2020

Agile nonprofits are turning to virtual fundraisers to fill the fundraising gap. Limiting public gatherings to fewer than ten people has forced many nonprofits to postpone or cancel their annual events, which is a major problem for so many organizations that rely on spring fundraising season to generate a significant portion of their annual revenue. A virtual event is any organized meet-up that takes place online rather than in a physical location. They can range from one-on-one meetings to large-scale events with thousands of attendees. Major benefits of hosting a virtual event include guests being able to attend from the comfort of their homes and organizations being able to reach an unlimited audience anywhere in the world.

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Proactive Asset Maintenance for Nonprofits

Article | May 28, 2021

For small nonprofits struggling to keep pace with day-to-day work, planning ahead can seem like a luxury. Especially when it comes to IT asset maintenance: If everything is functioning well right now, why mess with it? But a little work now can save a lot of work in the future. It can also prevent downtime, security incidents, and other issues that can hurt your organization.

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Now is the Time for Local Fundraising to Shine

Article | April 8, 2020

Here we are all living in the new normal that is the COVID-19 pandemic. Most organizations are worried about or are already struggling financially in the wake of COVID-19. The looming economic recession will impact individual donors’ finances and larger funders may reprioritize where they give grants in the next 6 to 12 months. For organizations not doing health or human services work, it may feel like an impossible time for local fundraising, though the Truckee Donner Land Trust proves otherwise.

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Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Article | May 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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Spotlight

The PenFed Foundation

The PenFed Foundation is a nationally recognized nonprofit organization working to meet the unmet financial needs of military members and their families through supporting wounded warriors and providing the military community with financial management assistance and home ownership aid. Through a unique public-private partnership, the PenFed Foundation joined with the Department of Veterans Affairs to fund the new Lee and Penny Anderson Defenders Lodge, a $17 million project. PenFed (Pentagon Federal Credit Union) covers all labor expenses for the foundation so nearly every dollar donated goes directly to supporting its programs.

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