How Your Organization Should Follow Up with Donors, According to Donors

ALLISON GAUSS | July 22, 2014

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We all know donor retention is important to the long-term health of a nonprofit. Software Advice, a company that helps all kinds of organizations find the right nonprofit software, wanted to find out what nonprofits can do to turn one-time donors into repeat donors.

To get some answers, Software Advice surveyed 2,833 American adults on how they want organizations to engage them following a donation. They were able to gather some valuable, actionable data on how to follow up with donors and motivate them to give again.

Spotlight

Laguna Canyon Foundation

Laguna Canyon Foundation is a donor-supported nonprofit organization dedicated to preserving, protecting, enhancing and promoting Laguna Coast Wilderness Park and surrounding open space. We train and schedule volunteers, plan guided hikes and other public activities, develop educational field trips and programs for students of all ages, fund improvements such as interpretive signs and trails, support capital projects such as the Nix Nature Center, sponsor wilderness restoration projects and much more. We are pushing 20 (years) and the South Coast Wilderness is pushing 20,000 (acres)! That makes it the second largest wilderness area in Southern California. Thanks for helping to grow our wilderness and KEEP IT WILD!

OTHER ARTICLES

6 Ways to Engage Peer-to-Peer Participants and Increase Donations for Virtual Events

Article | April 7, 2020

In-person peer-to-peer events — like runs, walks and rides — have been a fundraising staple for nonprofits for years. Today, virtual peer-to-peer fundraising events and campaigns have a critically important place in fundraising, too. They’re essential at a time like now, when physical events aren’t possible. They can help a nonprofit to engage with constituents and make them feel part of a community, even when they can’t connect in person. In normal times, they can also be a less expensive way to raise funds year-round in between in-person events.

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How to Support Nonprofits During Coronavirus

Article | March 12, 2020

Earlier this week, the World Health Organization finally declared the coronavirus outbreak a pandemic. There has been little support from the U.S. government to support local communities that are being heavily affected. Over 1 million K-12 students are impacted by closed schools. California, Oregon, and Washington have banned events with 250+ people. Other states will soon follow. Nonprofits that are already stretched thin are amongst those on the front lines of dealing with this crisis.

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7 Emails Your Nonprofit Can Send During the COVID-19 Outbreak

Article | March 23, 2020

The COVID-19 (coronavirus) outbreak has forced a massive shift in the way nonprofits operate day to day. Aside from all the changes your nonprofit might have to make internally, you must also figure out your strategy to maintain email marketing during a pandemic so that your supporters are well-informed of any major changes and what the future holds. Whether you want to update your community on changes to your fundraising events, send a message of thanks, or simply greet them, it’s important now, more than ever, to send well-crafted emails that not only keep your supporters informed, but also keep your nonprofit top of mind during the tumult of a global event.

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Nonprofits, here are 2020’s top 5 tech trends

Article | February 10, 2020

New decade, new tech. The 20s are when nonprofits as a whole are going to use technology in unique and interesting ways. Many have already started to, which means there’s a lot trending this year.

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Spotlight

Laguna Canyon Foundation

Laguna Canyon Foundation is a donor-supported nonprofit organization dedicated to preserving, protecting, enhancing and promoting Laguna Coast Wilderness Park and surrounding open space. We train and schedule volunteers, plan guided hikes and other public activities, develop educational field trips and programs for students of all ages, fund improvements such as interpretive signs and trails, support capital projects such as the Nix Nature Center, sponsor wilderness restoration projects and much more. We are pushing 20 (years) and the South Coast Wilderness is pushing 20,000 (acres)! That makes it the second largest wilderness area in Southern California. Thanks for helping to grow our wilderness and KEEP IT WILD!

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