How to Tie Fundraising Dollars to Impact

ELLIE BURKE | January 4, 2017

article image
Research by the Case Foundation has found that millennials, especially, are likely to stop donating if they do not clearly understand the impact of their gift.

To learn how nonprofits can showcase their programs’ results while fundraising—and subsequently boost donations—we sat with Classy’s very own impact communications guru, Progress product manager Shanna Birky.

Shanna shares helpful tips on how your organization can tie outcomes to fundraising dollars at the campaign level to raise more money for your mission.

But in order to communicate your impact, you first need to understand what “impact” really means.

Spotlight

Vision Mondiale

World Vision's history begins in 1957, with our founder Dr. Bob Pierce. Today, World Vision is a development and advocacy organization working to create lasting change in the lives of children, families, and communities to overcome poverty and injustice. World Vision is dedicated to working with the world’s most vulnerable people regardless of religion, race, ethnicity, or gender.

OTHER ARTICLES

2020 marketing trends for non-profit organisations

Article | March 2, 2020

As many of you reading this will know, Marcomedia was founded on our expertise in the non-profit sector and we have a long, proud history of delivering design, print and web to charities, the public sector and non-profit organisations – as well as spotting trends. So, here are our tips for non-profit marketing in 2020.

Read More

Is Your Nonprofit Struggling to Retain Donors?

Article | March 2, 2020

If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?” It’s no secret that long-term, repeat donors help you raise more money. And we know that the average donor retention rate for nonprofits hovers around 45 percent. But why has this number remained flat for years while nonprofits continue to focus on donor retention? We find there are a few key reasons why nonprofits struggle to retain donors. And you know that no two donors are the same and there is no one-size fits all approach to fundraising. But while the solution for each nonprofit may be different, many are struggling to retain donors for similar reasons.

Read More

Congress Must Act to Support Nonprofit Sector

Article | March 2, 2020

As the Community Foundation and United Way of Greater Atlanta begin to distribute grant awards from our joint Greater Atlanta COVID-19 Response and Recovery Fund to support nonprofits helping those most vulnerable to economic and health-related impacts from the pandemic in our region – we need the federal government to step up too.

Read More

The Role of Nonprofit Accounting Software in Fighting Fraud in NGOs

Article | March 2, 2020

Each time fraud at a well-known non-governmental organization makes headlines, NGO financial leaders are reminded once again of the critical importance of transparency and internal controls. Most frauds involving NGOs are not the result of operating sham organizations, but rather they are frauds perpetrated against great organizations from within by a few dishonest employees.

Read More

Spotlight

Vision Mondiale

World Vision's history begins in 1957, with our founder Dr. Bob Pierce. Today, World Vision is a development and advocacy organization working to create lasting change in the lives of children, families, and communities to overcome poverty and injustice. World Vision is dedicated to working with the world’s most vulnerable people regardless of religion, race, ethnicity, or gender.

Events