How to Start a Nonprofit Podcast in 6 Steps

| June 4, 2020

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One increasingly effective way for organizations to grow their audience and generate awareness is to start a nonprofit podcast. The Breastcancer.org nonprofit podcast, for instance, offers unique insights into prevention, treatment, research, and other breast cancer topics from medical experts and invited guests. The podcast has grown in popularity and now has over 48,000 fans on Facebook and 19,000 followers on Twitter. According to a 2017 study by Infinite Dials, 67 million Americans listen to at least one podcast per month. This listening rate has been growing by up to 10 to 20% per year. With the rise of smart home technologies like Google Home and Amazon Alexa, this trend will likely continue to gain traction.

Spotlight

Pratham USA

Pratham's mission is to ensure "Every child in school and learning well"​. Established in 1995, it is one of the largest non-governmental organizations in India’s education sector. It uses low-cost, scalable methods and works in partnership with government and community stakeholders to vastly improve the quality of education for underprivileged children and youth across India.

OTHER ARTICLES

7 Essential Tips to Make Your Nonprofit Mobile-Friendly

Article | May 27, 2020

In 2011, only 11% of traffic to Classy fundraising campaigns came from mobile devices, but by 2018, it was over 50%. Not only does having a mobile-friendly campaign increase your interactions with donors, but it also builds their trust in your organization. Classy’s report Why America Gives found that 41% of donors said they’d have lower trust in how a nonprofit would use their funds if they couldn’t easily donate online or via their mobile device.

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Communicating Carefully with Donors During the Coronavirus

Article | March 20, 2020

The COVID-19 pandemic transformed life as usual, practically overnight. If you’re a development professional or nonprofit fundraiser, you’re probably inundated with content urging you to contact your donors ASAP. Since none of us has communicated with donors during a global pandemic, what are the new "best practices" that we should be following? Our community doesn’t have all the answers yet, but we do have early information that will help you create a plan to communicate with your donors and supporters in the coming weeks and months. We’ve also identified the categories of donors you should prioritize contacting. The more proactive you are, the better off your nonprofit will be in the long run.

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Nonprofit Marketing Trends to Help You Prioritize

Article | March 25, 2020

Marketing is an essential part of fundraising for your nonprofit. In other words, if you want to raise money, people in your community have to know about your organization. Because everything changes fast, part of marketers’ jobs is to stay up to date with what is happening. In my position as chief marketer for our portfolio brands, I spend a lot of time learning what's new, as well as getting information on trends and new strategies. Therefore, today I wanted to share information that global marketers are doing that your nonprofit should know. As you know, there's a lot of disruption and innovation occurring. Nonprofits that take advantage of trends and ideas do the best when it comes to expanding their supporter base and fundraising. By the way, if you want to know where not to spend your precious fundraising dollars, check out a recent article about five marketing money-wasters.

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Everything You Need To Know About 501(c) Categories Before Starting A Nonprofit

Article | February 18, 2020

Are you thinking about starting a nonprofit? There’s so much to think about and consider! If you're located in the United States, one of the most important early decisions you’ll have to make is what type of the Internal Revenue Service's (IRS) 501(c) categorization will best suit your nonprofit. There are actually 27 different types of nonprofit organizations that cover everything from cemetery companies to benefit trusts and everything in between! Most charitable organizations fit into one of three 501(c) categories. Each type has its own rules for tax-deductible contributions, lobbying, eligibility, and other things.

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Spotlight

Pratham USA

Pratham's mission is to ensure "Every child in school and learning well"​. Established in 1995, it is one of the largest non-governmental organizations in India’s education sector. It uses low-cost, scalable methods and works in partnership with government and community stakeholders to vastly improve the quality of education for underprivileged children and youth across India.

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