How to Partner With Social Influencers

ELLIE BURKE | August 9, 2016

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You’ve likely heard about the rise of digital influencers—everyday people who build loyal audiences on platforms such as Youtube, Instagram, and Snapchat. Odds are you even follow a few yourself. Today, these micro-influencers play an important role in the distribution of information—even in the social impact space.

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UnitingCare Community

UnitingCare Community is a leading provider of community services in Queensland. We employ 2400 staff, are aided by 4800 volunteers, run 300 programs and are located at 250 client service and business sites across the state. As we’re part of the UnitingCare Queensland group of community service organisations, we have a strong values base namely: compassion, justice, respect, working together and leading through learning.

OTHER ARTICLES

Charity Fundraising How To: Choosing Your Spring 2020 Cause

Article | February 26, 2020

Spring fundraising is fast-approaching and it’s tugging at your charity heart strings! You want to choose a new cause to support, but you can’t seem to find the right one for you. You’ve tried typing the word “charity” into Google, only to find approximately 260 million results. You then tried to lighten the search by typing in “charity causes,” but you still received 65 million results! No one has time to search through 65 million results to find a cause that’s just right for them to support. So how do you choose the right nonprofit organization? Here are four simple steps to finding the perfect cause for you.

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Is Your Nonprofit Struggling to Retain Donors?

Article | April 23, 2020

If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?” It’s no secret that long-term, repeat donors help you raise more money. And we know that the average donor retention rate for nonprofits hovers around 45 percent. But why has this number remained flat for years while nonprofits continue to focus on donor retention? We find there are a few key reasons why nonprofits struggle to retain donors. And you know that no two donors are the same and there is no one-size fits all approach to fundraising. But while the solution for each nonprofit may be different, many are struggling to retain donors for similar reasons.

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Article | April 27, 2020

Video marketing increases brand engagement, reflects your nonprofit brand personality, and informs the public about your impact. The key is to approach your video marketing strategy in a creative way so you can stand out from the crowd. The following five videos are creative examples from which you can draw inspiration, from capturing your audience’s attention to building strong storylines that deliver information in innovative ways. In each example, we’ll dissect some best practices and learnings you can take away in order to level up your own videos.

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Lessons From the Past Can Inform the Future of Fundraising

Article | March 30, 2020

It has been said that history repeats itself, first as tragedy, and then as farce. In times like now, however, it is important to look to lessons of the past in order to inform the future of our organizations. With the advent of COVID-19 and a global pandemic, leaders and staff from nonprofit organizations are looking for direction, clarity and hope. By looking at where we have been, it is possible to glean strategies and tactics that will serve our organizations and make us much stronger than we were before. Let’s unpack a few key lessons from a few times in our history.

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Spotlight

UnitingCare Community

UnitingCare Community is a leading provider of community services in Queensland. We employ 2400 staff, are aided by 4800 volunteers, run 300 programs and are located at 250 client service and business sites across the state. As we’re part of the UnitingCare Queensland group of community service organisations, we have a strong values base namely: compassion, justice, respect, working together and leading through learning.

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