How to Drive User-Generated Content for Your Nonprofit

KORRIN BISHOP | June 26, 2020

article image
Eighty-six percent of millennials consider user-generated content as a good gauge of a brand’s overall quality. User-generated content comes from unpaid fans of an organization who share their experiences with that brand through their social media platforms, and can include a variety of content, like videos, photos, tweets, blogs, and reviews. This type of content also serves an organic way for supporters to promote your nonprofit to one another. It’s key to increasing your message’s reach, as 92% of consumers say they trust recommendations from other consumers, even those they don’t know, more than content directly from a brand.

Spotlight

DKMS US

DKMS is an international nonprofit where creativity, initiative, compassion, collaboration and strategic thinking are rewarded as we work together to expand our reach, recruit more bone marrow donors and help save more lives. Following the establishment of DKMS, our German predecessor, we were founded in 2004 in the U.S. as DKMS Americas, and since renamed DKMS. With the firm belief that people everywhere can play an active role in saving the lives of others with blood cancers and blood and bone marrow disorders, our mission is to grow the number of suitable bone marrow and blood stem cell donors for patients in need of a transplant.

OTHER ARTICLES

Navigating Your Fundraising Season Amid the COVID-19 Outbreak

Article | March 10, 2020

The COVID-19 virus has been top of mind for many Washingtonians and nonprofit leaders these past few weeks. With the continued spread of the virus in Washington State, we know that nonprofit leaders are struggling to figure out how to respond. Your organization may have questions surrounding the impact this may have on your upcoming events, programming, and fundraising. Should we cancel or postpone our annual event? How might this affect our ability to deliver services in the next 3-6 months? What other ways can we engage donors and build community?

Read More

Donor Data: 5 Data Tips for More Efficient Fundraising

Article | February 11, 2020

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of information.

Read More

What You Post Matters! Tips to Grow Your Nonprofit’s Following

Article | April 20, 2020

Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more. The larger your following, the more people see your content and calls to action. So, what’s the best way to gain followers? In short, it’s all about engaging content. What you post matters.

Read More

5 Influencer Marketing Mistakes Every Nonprofit Should Avoid

Article | February 19, 2020

Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and transparency as people look for peer recommendations over offers from advertisements. Thus, as nonprofits establish social media marketing plans, they’re exploring the potential of influencer marketing as well.

Read More

Spotlight

DKMS US

DKMS is an international nonprofit where creativity, initiative, compassion, collaboration and strategic thinking are rewarded as we work together to expand our reach, recruit more bone marrow donors and help save more lives. Following the establishment of DKMS, our German predecessor, we were founded in 2004 in the U.S. as DKMS Americas, and since renamed DKMS. With the firm belief that people everywhere can play an active role in saving the lives of others with blood cancers and blood and bone marrow disorders, our mission is to grow the number of suitable bone marrow and blood stem cell donors for patients in need of a transplant.

Events