How Small and Large Nonprofits Use Social Media

How to Start a Nonprofit Podcast in 6 Steps

Article | June 4, 2020

One increasingly effective way for organizations to grow their audience and generate awareness is to start a nonprofit podcast. The Breastcancer.org nonprofit podcast, for instance, offers unique insights into prevention, treatment, research, and other breast cancer topics from medical experts and invited guests. The podcast has grown in popularity and now has over 48,000 fans on Facebook and 19,000 followers on Twitter. According to a 2017 study by Infinite Dials, 67 million Americans listen to at least one podcast per month. This listening rate has been growing by up to 10 to 20% per year. With the rise of smart home technologies like Google Home and Amazon Alexa, this trend will likely continue to gain traction.

How to Support Nonprofits During Coronavirus

Article | March 12, 2020

Earlier this week, the World Health Organization finally declared the coronavirus outbreak a pandemic. There has been little support from the U.S. government to support local communities that are being heavily affected. Over 1 million K-12 students are impacted by closed schools. California, Oregon, and Washington have banned events with 250+ people. Other states will soon follow. Nonprofits that are already stretched thin are amongst those on the front lines of dealing with this crisis.

New Nonprofit Board Leadership: 3 Ways to Empower Your Board

Article | February 13, 2020

Nonprofit board leadership has always been a bit tricky for those in charge. Board chairs are, like the other members of the board, deeply invested in the success of the nonprofit itself. Further, they appreciate the connections being on a board affords. In addition, however, nonprofit board chairs and directors are also directly responsible for the cohesiveness, effectiveness, and, eventually, results of the decisions that are made. To this end, those that are the most impacted by these decisions should be on the lookout for new ways to empower boards to be effective and inventive. Nonprofits rely heavily on their boards for strategic decision making. Giving boards the right tools and resources to do so is half of the battle.

Is Your Nonprofit Struggling to Retain Donors?

Article | April 23, 2020

If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?” It’s no secret that long-term, repeat donors help you raise more money. And we know that the average donor retention rate for nonprofits hovers around 45 percent. But why has this number remained flat for years while nonprofits continue to focus on donor retention? We find there are a few key reasons why nonprofits struggle to retain donors. And you know that no two donors are the same and there is no one-size fits all approach to fundraising. But while the solution for each nonprofit may be different, many are struggling to retain donors for similar reasons.