How Nonprofits Can Secure Corporate Sponsorships

SHAY LESSMAN | May 2, 2020

article image
As a nonprofit organization, you’re doing your part to make the world a better place. Your cause matters to your staff, volunteers, donors, and those you serve. What you do likely also appeals to businesses. Many businesses have corporate sponsorship programs with funds set aside to support nonprofits. According to a study published on Statista, an online statistics company, corporations paid 65.8 billion dollars in corporate sponsorships worldwide in 2018. If your nonprofit hasn’t pursued corporate sponsorship for your programs, capital campaigns, or fundraising events, you’re leaving a lot of potential money on the table.

Spotlight

New Jersey Psychological Association

The New Jersey Psychological Association (NJPA) is more than just a professional association for psychologists in the State of New Jersey. Recognized as one of the strongest state psychological associations in the country, NJPA is an indispensable network of resources for the public and media, a staunch advocate for psychologists in the state, and an influential presence helping shape mental health policies in New Jersey.

OTHER ARTICLES

5 Rules for Adjusting Your Nonprofit Marketing

Article | May 13, 2020

It’s not business as usual, which means that your nonprofit marketing efforts have to adjust and change. Dynamism and adaptability are necessary for every organization in the current environment, especially for nonprofits. We understand that the need in our communities is only going to increase in the weeks and months ahead, which means nonprofits have to nurture relationships — and strengthen them.

Read More

How association leaders can bust myths about nonprofits

Article | May 13, 2020

The nonprofit world has a certain reputation: slow-moving, low-paying, and providing little room for advancement. And a report last month from Nonprofit HR shows that the conventional wisdom is persistent. A survey of more than 1,000 workers in both nonprofits and for-profits found that half of them would be seeking work in the next five years, and that 23 percent of those wouldn’t consider work at nonprofit. Among the most common reasons given for that were the low pay, lack of advancement opportunities, and a sense that nonprofits are “not well-run businesses.” Time for everybody in nonprofitdom to do another walk of shame.

Read More

Everything You Need To Know About 501(c) Categories Before Starting A Nonprofit

Article | May 13, 2020

Are you thinking about starting a nonprofit? There’s so much to think about and consider! If you're located in the United States, one of the most important early decisions you’ll have to make is what type of the Internal Revenue Service's (IRS) 501(c) categorization will best suit your nonprofit. There are actually 27 different types of nonprofit organizations that cover everything from cemetery companies to benefit trusts and everything in between! Most charitable organizations fit into one of three 501(c) categories. Each type has its own rules for tax-deductible contributions, lobbying, eligibility, and other things.

Read More

Important CARES Act updates for nonprofit organizations

Article | May 13, 2020

Enacted late last month, the CARES Act COVID-19 relief bill includes emergency support for individuals, businesses, public health organizations and nonprofits. The Paycheck Protection Program (PPP) created through the CARES Act included up to $349 billion in potentially forgivable loans to eligible small businesses and nonprofits to pay their employees during the COVID-19 crisis. Just this week, the Small Business Administration announced that PPP funding had been depleted as organizations across the country applied for loans.

Read More

Spotlight

New Jersey Psychological Association

The New Jersey Psychological Association (NJPA) is more than just a professional association for psychologists in the State of New Jersey. Recognized as one of the strongest state psychological associations in the country, NJPA is an indispensable network of resources for the public and media, a staunch advocate for psychologists in the state, and an influential presence helping shape mental health policies in New Jersey.

Events