How Nonprofits Can Navigate The Coronavirus

GIA CHOW | March 17, 2020

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The novel coronavirus outbreak has shuttered businesses, schools, and major events. Given the disruption in daily activities and frequent updates on the rapidly evolving situation, it’s left many people feeling nervous and uncertain. While the coronavirus has hit some parts of the country harder than others, many are doing their due diligence and taking precautions to help avoid the spread.

Spotlight

Nonprofit Association of Oregon

As the sector-wide network representing all Oregon nonprofits, the Nonprofit Association of Oregon (NAO) works across the state to strengthen and connect nonprofit leaders, organizations, and the sector as a whole. NAO accomplishes this by giving voice to the collective achievements and aspirations of nonprofits; growing organizational and leadership capacity and diversity; and facilitating knowledge exchange among nonprofits and across the nonprofit, public, and private sectors. Building on its rich history of capacity building over more than three decades, NAO ensures a future in which Oregon nonprofits are visible and valued as essential contributors to our society.

OTHER ARTICLES

4 Actions Responsive Nonprofits are Taking to Ensure Growth in 2020 and Beyond

Article | June 8, 2020

Barbara O’Reilly was recently featured on our Responsive Fundraising Podcast, where she discussed the three stages that follow an unexpected world event. First, the response phase, where we each find a way to contain the negative impact of the change. Next, comes the recovery phase, in which we all work together to find a way forward. Lastly, the resilience phase, in which we have recovered and emerge better than before. From the standpoint of COVID-19, we all have navigated the response phase, which triggered a far-reaching economic tremor. It’s fair to say that we currently live in the recovery phase, and probably will for quite a while. But even now, as we recover, our focus should be on the next phase: resilience. Of course, the resilience phase will look differently for everyone, and it is hard to predict exactly what it will look like for your nonprofit. However, there are ways for you to ensure that the work you do now will increase your annual revenue and improve donor retention while you recover and build resilience. Here’s how responsive fundraising can make that easier.

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8 Ways Nonprofits Can Use Conversational Marketing

Article | April 15, 2021

Though conversational marketing is relatively new, it speaks to the growing expectation of a personalized experience and the opportunity to connect and start a one-to-one conversation. Coined by our partners at Drift, conversational marketing aims to guide users through an engagement funnel more quickly by using real-time conversations. As chatbots are increasingly seen as a natural way to get information, they can help to build relationships and create authentic experiences between an organization and its target audiences.

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Better Nonprofit Leadership: Balance Compassion and Inclusive Action

Article | March 31, 2020

At one of the most challenging moments in our lifetimes, what do we need to keep in mind to lead our organizations and teams toward a healthy and prosperous future? Based on conversations with nonprofit leaders over the past few weeks and my experience working with teams to embrace change, this post shares steps to maintain effective leadership during uncertain times. In order to build awareness of what’s happening on the ground, we have included examples of how our clients and colleagues are implementing each of these steps.

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Coronavirus Relief: Everything Your Nonprofit Needs to Know About the Stimulus Package

Article | March 31, 2020

If your head is spinning with all of the legislation that has been passed during the last few weeks, you’re not alone. This is our guide to help make sense of the stimulus package for nonprofits. There were three phases of relief legislation put into place in March 2020: the Coronavirus Preparedness and Response Supplemental Appropriations Act, the Families First Coronavirus Response Act (FFCRA), and the Coronavirus Aid, Relief, and Economic Security (CARES) Act, in that order.

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Spotlight

Nonprofit Association of Oregon

As the sector-wide network representing all Oregon nonprofits, the Nonprofit Association of Oregon (NAO) works across the state to strengthen and connect nonprofit leaders, organizations, and the sector as a whole. NAO accomplishes this by giving voice to the collective achievements and aspirations of nonprofits; growing organizational and leadership capacity and diversity; and facilitating knowledge exchange among nonprofits and across the nonprofit, public, and private sectors. Building on its rich history of capacity building over more than three decades, NAO ensures a future in which Oregon nonprofits are visible and valued as essential contributors to our society.

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