Nonprofit Management
Article | July 20, 2022
I do not know about you, but I am now in a full-blown fundraising sprint to the end of the year! I am multi-tasking. Yesterday, I arrived in the office at 7 a.m. and the day did not end until I arrived home at 7:30 p.m. There is not a minute to lose. Beyond many job-related tasks, I spent time identifying, cultivating, stewarding, and especially soliciting individuals, corporations, foundations, associations, and organizations.
I also volunteered last week to help three organizations in their end of year fundraising activities. When you work in the world of social services, all you think about, especially in December, are the needs of others. Why should nonprofits sprint to the end of the year at this time on the calendar?
According to Neon One, there are major year-end giving statistics that show how powerful December is each year. One-third of annual giving occurs in December; 12% of all giving occurs in the last three days of the year; more than 53% of nonprofits plan their year-end appeal in October; November and December collectively represent 77% of the most popular months for making year-end asks; and 28% of nonprofits raise up to 50% of their annual fund from their year-end ask.
In addition, two-thirds of people who make donations do not research before giving; 80% of volunteers also donate to their organization; 60% of nonprofits make up to three touches for their year-end campaign; and direct mail is the most popular medium for year-end asks, followed by email, website, and in-person asks.
The Allegiance Group noted that there are essential things your nonprofit should do at the end of the year. These include holding an annual meeting, electing officers and directors, preparing financial reports, approving next year’s budget, filing IRS Form 990, filing your Secretary of State Annual Report, maintaining a registered agent, obtaining or renewing charitable solicitation licenses, reviewing solicitations and donor receipts, and updating your files and records. Strive to assess and make plans for the new year. Critique your operational results and strive to improve your operational model.
The Tapp Network published five fundraising benchmarks every nonprofit should know to double December donations. These benchmarks include 30% of fundraising occurs in December, 10% of all online fundraising occurs in the last three days of the year, 30% of donation page traffic occurs around Giving Tuesday and early December, and 200% more donations are raised by mobile-responsive as opposed to non-mobile websites.
Also, 52% higher donation values are attributed to December than any other time of the year. Be prepared for the December rush by building email lists and social media support now. Upgrade your sites to be mobile responsive and donation collective during December. Send reminder emails during the last week of December and continue to ask for financial support via social media.
For a Good Cause noted that for December fundraising efforts, which heighten a spirit of generosity, create a year-end customized donation page on your website. Double check that your website is optimized for mobile, so your page is user friendly. Brand your campaign, tweet about the campaign, and link the donation page to your Instagram bio. Because New Year’s Eve is the biggest day of the year for nonprofits, send out multiple appeals that day using all social media channels. Create a fundraising thermometer on your website and keep it up to date. Do not forget to thank your donors by telling them what they accomplished by giving your organization money.
Use December as a time to utilize creative Christmas fundraising ideas. An article by Donor Box provides you with wonderful possibilities in this regard. An estimated 43% of higher income donors (households earning more than $200,000 annually), donate more during the holidays.
Key December Ideas shared by Donor Box include the following:
Create a matching gift program.
Establish a gift-wrapping party to engage volunteers.
Create a soup party for volunteers, wrapped around a donor thank-you call event.
Hold an ugly sweater party where participants pay to enter.
Hold a polar plunge for your nonprofit.
Host a holiday gala dinner.
Establish a Christmas-themed fundraising day.
Invite donors to have a Christmas cookie bake-off.
Have a story telling campaign on social media.
Have volunteers create homemade Christmas cards.
Host a letter to Santa event.
Create a donate page on your website.
An article by National Giving Month noted that if 10,000 signatures from people who believe in charity are sent to U.S. Senators, Congressman, and the White House, a legislative resolution will be offered proclaiming December as National Giving Month. Last year, Americans gave $410.2B to charity, breaking all previous records. Our generosity demonstrates that even in divisive times, our commitment to charity is secure. So far, 10,194 supporters have signed the proclamation and counting.
There are three weeks left in 2021. It is never too late to try something new. See where you are in your fundraising goals. Engage your staff, administration, volunteers, friends and organizational family to help your organization sprint to the fundraising end of year. Everyone needs to own their responsibility for fundraising success, and it starts with your CEO. The sands of the hourglass are continuing to fall.
Use whatever motivates your prospects to give, including tax incentives, recognition, personal satisfaction, feelings of joy through giving, and sharing of organizational stories. You will have time for a brief breather next year. December is not the time to pull back your energy and efforts. Most people are in the spirit of giving now and you need to tap their brief feeling for total success to occur. Do not waste one second of your time on activities that do not produce solid ROI (return on investment).
Make every fundraising day count in December. It will be gone before you know it.
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Nonprofit Management
Article | July 14, 2022
Enacted late last month, the CARES Act COVID-19 relief bill includes emergency support for individuals, businesses, public health organizations and nonprofits. The Paycheck Protection Program (PPP) created through the CARES Act included up to $349 billion in potentially forgivable loans to eligible small businesses and nonprofits to pay their employees during the COVID-19 crisis. Just this week, the Small Business Administration announced that PPP funding had been depleted as organizations across the country applied for loans.
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Nonprofit Management
Article | July 20, 2022
Nonprofits can learn a lot about technology, operations, and more from companies in the for-profit sector. One technology that has been gaining popularity among c-level executives is machine learning and its contributions to modern Artificial Intelligence (AI). Since true AI — the ability for computers to process unstructured data, form conclusions, and take action — is not yet on the horizon of possibilities, machine learning models have become synonymous with AI.
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Nonprofit Management
Article | July 20, 2022
Poor website health may be impacting your non-profit organization's business. Without a question, the basis of your digital presence is a high-performing website. However, it is easy to let other concerns take precedence over website health, especially if it is not your area of expertise.
Healthy websites guarantee long-term success, increased reach, and more engagement. This is critical for organizations in terms of community involvement and giving. Healthy sites are also optimized for all users and free of flaws that might degrade the user experience. Poor website health, on the other hand, might result in a loss of visitors and search engine ranks.
When it comes to search engine optimization, website health is equally vital (SEO). Sites that load quicker and have fewer difficulties will rank higher in search.
How to Improve Website Health?
Speed up your site pages:
Visitors will not wait for a sluggish site to load in this day of immediate gratification. If your pages do not load immediately, you will make a poor first impression.
Fix 404 errors and reduce redirects:
Broken links are ones that produce the error message "404 Page Not Found." Error pages might disrupt the crawling of your website, lowering your search ranks. This informs search engines that you are not giving a decent user experience, which will lower your search rankings.
Decrease image file sizes:
Image files are huge and consume a lot of storage space. Large files might cause your site to slow down and take a long time to load. Reduce file sizes and compress all photos to enhance website health.
Optimize for mobile:
Google has stated that mobile speed is taken into account by the ranking algorithm. Your website should ideally operate on all devices.
Create grammar-free, relevant content:
Content is important in all marketing activities, so it's no surprise that it affects website health. Great content is the key to success since search rankings, engagement, and conversions are all dependent on it.
Optimize for search:
SEO is the process of improving your website's ranking on search engines. This is one of the most crucial aspects of maintaining a good website. A good SEO strategy brings traffic to your website without costing any money.
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