How could nonprofits up their marketing game?

N/A | September 18, 2019

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The role of marketing in nonprofit fundraising cannot be emphasized enough. With all the competition in the fundraising space and the limited amount of resources out there, the right marketing tactics could propel you to greater heights. But it is no easy feat! In this article you’ll learn 10 nonprofit marketing tips to help you get noticed in a densely crowded digital world, without spending every last marketing dime available.

Spotlight

The Heroic Imagination Project

The Heroic Imagination Project (HIP) is a nonprofit organization that advances everyday heroism. At HIP, we believe everyone has the potential to transform the private virtue of compassion into the civic virtue of heroic action, and we are dedicated to helping individuals internalize and express their “heroic imagination” in service to humanity.

OTHER ARTICLES

5 Videos That Show Creative Ways to Market Your Nonprofit

Article | April 27, 2020

Video marketing increases brand engagement, reflects your nonprofit brand personality, and informs the public about your impact. The key is to approach your video marketing strategy in a creative way so you can stand out from the crowd. The following five videos are creative examples from which you can draw inspiration, from capturing your audience’s attention to building strong storylines that deliver information in innovative ways. In each example, we’ll dissect some best practices and learnings you can take away in order to level up your own videos.

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6 methods to shift your cancelled fundraising event into a virtual event

Article | March 18, 2020

Your physical fundraising event may be canceled, but your cause is not - fundraising must go on! But how do you revive the momentum or shine a light on your cause when everything seems overshadowed by the COVID-19 (coronavirus) outbreak? We talked at length about what nonprofits need to know about the coronavirus concern and how to act quickly in the midst of this uncertainty. When you are making moves to cancel or alter your event the first key is to communicate to your participants why their support is needed now more than ever. Don’t miss this moment to authentically communicate and connect with your audience. Your community will bond with your plight at this time where things feel vulnerable and they will act when they have clear guidance on how they can help. Reach out to your participants with a sense of urgency and tell them they are pivotal at this time.

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Coronavirus Relief: Everything Your Nonprofit Needs to Know About the Stimulus Package

Article | March 31, 2020

If your head is spinning with all of the legislation that has been passed during the last few weeks, you’re not alone. This is our guide to help make sense of the stimulus package for nonprofits. There were three phases of relief legislation put into place in March 2020: the Coronavirus Preparedness and Response Supplemental Appropriations Act, the Families First Coronavirus Response Act (FFCRA), and the Coronavirus Aid, Relief, and Economic Security (CARES) Act, in that order.

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How to Support Nonprofits During Coronavirus

Article | March 12, 2020

Earlier this week, the World Health Organization finally declared the coronavirus outbreak a pandemic. There has been little support from the U.S. government to support local communities that are being heavily affected. Over 1 million K-12 students are impacted by closed schools. California, Oregon, and Washington have banned events with 250+ people. Other states will soon follow. Nonprofits that are already stretched thin are amongst those on the front lines of dealing with this crisis.

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Spotlight

The Heroic Imagination Project

The Heroic Imagination Project (HIP) is a nonprofit organization that advances everyday heroism. At HIP, we believe everyone has the potential to transform the private virtue of compassion into the civic virtue of heroic action, and we are dedicated to helping individuals internalize and express their “heroic imagination” in service to humanity.

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