How charities can boost their profile and fundraising efforts

What You Post Matters! Tips to Grow Your Nonprofit’s Following

Article | April 20, 2020

Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more. The larger your following, the more people see your content and calls to action. So, what’s the best way to gain followers? In short, it’s all about engaging content. What you post matters.

6 Ways to Engage Peer-to-Peer Participants and Increase Donations for Virtual Events

Article | April 7, 2020

In-person peer-to-peer events — like runs, walks and rides — have been a fundraising staple for nonprofits for years. Today, virtual peer-to-peer fundraising events and campaigns have a critically important place in fundraising, too. They’re essential at a time like now, when physical events aren’t possible. They can help a nonprofit to engage with constituents and make them feel part of a community, even when they can’t connect in person. In normal times, they can also be a less expensive way to raise funds year-round in between in-person events.

Online Giving and Other Fundraising Trends: 2020 Edition

Article | March 11, 2020

Nonprofits have a reputation of being behind the times in terms of the trends that emerge from year to year. However, if your nonprofit is able to keep up with these trends and incorporate them into your daily strategies, you’ll find yourself one step ahead of your fellow organizations and better able to advance your cause.

How Technology Keeps You on the Leading Edge of Fundraising

Article | February 27, 2020

The process of taking an unknown prospect and moving them through the steps to ensuring they become a life-long major gift donor has not changed that much over the last few decades. From identification, qualification and discovery to cultivation, solicitation, and stewardship, today’s nonprofits, healthcare organizations, and educational institutions are quite familiar with moving prospects through the donor cultivation cycle.