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How Birthday Data Can Benefit Donor Relations

It’s an obvious fact, but nonetheless overlooked by the majority of nonprofit organizations. When you collect the birthdates of your donors, you gain important personal and demographic information. This allows you to interact with your contributors on a more intimate level. Here are four ways to use birthday data to increase donation volume and strengthen the relationship between your brand and supporters.

Spotlight

Multiple Sclerosis Society of Canada

The mission of the Multiple Sclerosis Society of Canada is: To be a leader in finding a cure for multiple sclerosis and enabling people affected by MS to enhance their quality of life. Our Values At the MS Society of Canada, we uphold the following values: 1. We believe in and work toward the full integration of people with multiple sclerosis in all aspects of life. 2. We keep those affected by MS at the centre of our work at every level of the organization. 3. We treat everyone with respect and dignity, and protect their privacy and rights to make decisions about their lives. 4. We provide meaningful benefit to the greatest possible number of people affected by MS. 5. We give hope to people affected by multiple sclerosis.

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Nonprofit Management

3 Ways to Convert Organic Traffic Into Long-Term Support for Your Nonprofit

Article | July 20, 2022

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense, since nonprofits have a natural mix of relevancy and answers to some of the world’s biggest questions—everything from climate change and reliable health information to how to crate train your newly adopted pug. We also know that relevance by creating focused content is one of many excellent ways to improve search engine results page (SERP) performance.

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Nonprofit Management

Is Your Nonprofit Struggling to Retain Donors?

Article | July 29, 2022

If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?” It’s no secret that long-term, repeat donors help you raise more money. And we know that the average donor retention rate for nonprofits hovers around 45 percent. But why has this number remained flat for years while nonprofits continue to focus on donor retention? We find there are a few key reasons why nonprofits struggle to retain donors. And you know that no two donors are the same and there is no one-size fits all approach to fundraising. But while the solution for each nonprofit may be different, many are struggling to retain donors for similar reasons.

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Nonprofit Management

3 Secrets to a Successful Nonprofit Digital Transformation

Article | July 14, 2022

In light of the COVID-19 pandemic, nonprofit digital transformation is no longer a choice. Organizations are now faced with unprecedented challenges and are turning to technology to work remotely, transfer fundraising efforts online, and check in on the vulnerable populations they serve. The technology needed to accomplish this and fulfill your mission is important, but you must put a plan in place to ensure that the people using these technologies can successfully learn the new processes. Whether they’re your internal staff members, volunteers, board members, or your beneficiaries, people must remain at the heart of your nonprofit digital transformation.

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What You Post Matters! Tips to Grow Your Nonprofit’s Following

Article | April 20, 2020

Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more. The larger your following, the more people see your content and calls to action. So, what’s the best way to gain followers? In short, it’s all about engaging content. What you post matters.

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Nonprofit Management

What Your Non-profit Should Know About Accepting Cryptocurrency Donations?

Article | July 20, 2022

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense, since nonprofits have a natural mix of relevancy and answers to some of the world’s biggest questions—everything from climate change and reliable health information to how to crate train your newly adopted pug. We also know that relevance by creating focused content is one of many excellent ways to improve search engine results page (SERP) performance.

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Nonprofit Management

Marketing Your Nonprofit Organization in 4 Simple Steps

Article | July 29, 2022

If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?” It’s no secret that long-term, repeat donors help you raise more money. And we know that the average donor retention rate for nonprofits hovers around 45 percent. But why has this number remained flat for years while nonprofits continue to focus on donor retention? We find there are a few key reasons why nonprofits struggle to retain donors. And you know that no two donors are the same and there is no one-size fits all approach to fundraising. But while the solution for each nonprofit may be different, many are struggling to retain donors for similar reasons.

Read More
Nonprofit Management

Non-Profits Impacting the Economy

Article | July 14, 2022

In light of the COVID-19 pandemic, nonprofit digital transformation is no longer a choice. Organizations are now faced with unprecedented challenges and are turning to technology to work remotely, transfer fundraising efforts online, and check in on the vulnerable populations they serve. The technology needed to accomplish this and fulfill your mission is important, but you must put a plan in place to ensure that the people using these technologies can successfully learn the new processes. Whether they’re your internal staff members, volunteers, board members, or your beneficiaries, people must remain at the heart of your nonprofit digital transformation.

Read More

What You Post Matters! Tips to Grow Your Nonprofit’s Following

Article | April 20, 2020

Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more. The larger your following, the more people see your content and calls to action. So, what’s the best way to gain followers? In short, it’s all about engaging content. What you post matters.

Read More
MORE ARTICLES

Spotlight

Multiple Sclerosis Society of Canada

The mission of the Multiple Sclerosis Society of Canada is: To be a leader in finding a cure for multiple sclerosis and enabling people affected by MS to enhance their quality of life. Our Values At the MS Society of Canada, we uphold the following values: 1. We believe in and work toward the full integration of people with multiple sclerosis in all aspects of life. 2. We keep those affected by MS at the centre of our work at every level of the organization. 3. We treat everyone with respect and dignity, and protect their privacy and rights to make decisions about their lives. 4. We provide meaningful benefit to the greatest possible number of people affected by MS. 5. We give hope to people affected by multiple sclerosis.

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Nonprofit Management, Financial Management

U.S. Senate Federal Credit Union Demonstrates Commitment to Community with $65,000 in Charitable Contributions

PR Newswire | January 03, 2024

Recognizing the escalating demands faced by community nonprofits, the U.S. Senate Federal Credit Union (USSFCU) in Alexandria, Virginia, proudly announces its recent distribution of $65,000 to seven deserving nonprofits. These funds are poised to amplify the significant impact these organizations have both locally in the metropolitan Washington region and on a broader national scale. USSFCU President and CEO, Timothy L. Anderson, emphasized the credit union's longstanding commitment to community welfare, stating, "Giving back to the communities in which we live and work has always been integral to our mission. Through these donations, we aim to express our gratitude to these organizations for their tireless efforts in strengthening our communities." The donations, ranging from $5,000 to $20,000, have been strategically allocated to support regional food pantries, shelters, and disaster relief programs. Each beneficiary was carefully chosen by USSFCU's leadership team, reflecting a deep connection to the hearts and minds of credit union staff. The initiative commenced in mid-December, as Anderson and a select group of USSFCU representatives embarked on a series of check presentations at local locations. During these visits, they gained insights into the impactful work undertaken by each organization and presented them with a symbolic check. Beneficiary organizations and their respective donations include Capital Area Food Bank - $20,000 SOME (So Others Might Eat) - $10,000 Mattie Miracle Cancer Foundation - $10,000 ALIVE! (Alexandria) - $5,000 Carpenter's Shelter - $5,000 American Red Cross – $15,000 In addition to the monetary contributions, USSFCU actively engaged in hosting holiday donation drives, collecting toys, food, and winter essentials for the mentioned organizations. USSFCU members and staff were encouraged to participate by bringing their donations to the Credit Union's Bowman Branch location. The collected items will be delivered to the respective beneficiaries in the coming weeks, further reinforcing USSFCU's commitment to community support and well-being.

Read More

Fundraising, Nonprofit Technology

OneCause Releases Innovative Online Fundraising Experience for Nonprofits

PRNewswire | March 28, 2023

OneCause, a leading provider of digital fundraising technology, today announced the launch of new online giving sites with personal fundraising page capabilities to help nonprofits effortlessly grow their giving network and extend the reach of their events and campaigns. The addition of these tools to the OneCause Fundraising Platform advances the company's mission to drive innovation in the fundraising technology sector and further streamline the giving experience. The new giving sites and personal fundraising pages provide multiple giving options for supporters that are seamlessly integrated with nonprofits' events and campaigns. "We designed the all-new online fundraising experience with donor choice and optionality in mind," said Steve Johns, chief executive officer for OneCause. "With these powerful new features, donors can create their own personal fundraising pages directly from a nonprofit's online giving site and easily connect them to their event, creating broader reach and additional fundraising opportunities for the missions they're passionate about." The new online fundraising experience is part of the fully integrated OneCause Fundraising Platform and includes: Ability to generate fully featured online giving sites with ease Personal fundraising pages donors can set up in seconds—right from a nonprofit's giving site Easily integrate with your upcoming campaign or event Thermometers and giving timelines to boost engagement and recognize supporters Custom giving levels with impact statements and images Capability to designate gifts to a specific fund Donation forms that can be embedded on any site Integrated recurring and one-time donation capabilities Option for donors to cover fees to maximize their gift Digital wallet including Apple Pay and Google Pay options Real-time fundraising data insights and analytics in a central location The tools were built to meet the ever-evolving needs and expectations of today's donors, while making it easy for nonprofits to reach a larger audience of supporters with every campaign. "Ease is the new normal," said Stephanie Ragozzino, chief product officer for OneCause. "The new online fundraising experience with personal fundraising pages reinforces our commitment to creating a frictionless, personalized giving experience so nonprofits can attract and convert more donors in conjunction with their events." About OneCause OneCause is driving the future of fundraising with easy-to-use digital fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits in the United States and Canada raise more than $5 billion for their missions. Headquartered in Indianapolis, OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

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Nonprofit Technology

The Vonage Foundation Partners with Girls Who Code to Expand Opportunities in Tech

Girls Who Code | March 17, 2023

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that the company has partnered with Girls Who Code, an international nonprofit organization working to close the gender gap in tech. The Vonage Foundation will support Girls Who Code through sponsorship of its Summer Immersion Program 2023, which is focused on building tomorrow's diverse tech workforce through education. The two-week Summer Immersion Program provides free, virtual opportunities for students in 9th through 12th grade and is a vital part of Girls Who Code's continuous efforts to make coding education accessible and flexible for students of all backgrounds, including those from historically underrepresented groups in Black, Latinx, and low-income communities. The program provides opportunities for young people to expand their technical knowledge and learn more about the computer science field through curriculum tracks that include Game Design, Web Development and Data Science. "Our flagship Summer Programs have historically been a huge stepping stone for our students and have turned their early interest in computer science into lifelong curiosity and even careers. Last year, we served over 7,000 students across our summer programs alone," said Tarika Barrett, CEO of Girls Who Code. "We're grateful for the support from our partners, like Vonage, as we continue to expand our reach. Our curriculum must reflect the immense possibilities that exist within a tech career, so students know that there is room for their passions in tech and that they have the resources to discover new ones." The Vonage Foundation supports global initiatives dedicated to bringing technology access to communities through partnerships, charitable contributions and donations of services for nonprofits. The core of this mission focuses on the advancement of global connectivity - bringing people and technology together for the greater good. By partnering with organizations like Girls Who Code, Vonage is working to bridge the digital divide by using technology to unlock creative minds and open doors to pathways into a STEM career. "We are excited to stand alongside Girls Who Code in this mission to ensure young girls today have the opportunities to chart a course for the future through a career in tech," said Joy Corso, Chief Marketing Officer for Vonage. "Women are vital to the sustainable future of our industry. Through the work of The Vonage Foundation, and partnerships like this, we at Vonage are channeling our passion for education, innovation and the power of communications to provide greater access to technology resources for all." About Girls Who Code Girls Who Code is an international nonprofit organization working to close the gender gap in technology and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st-century opportunities. Since launching in 2012, Girls Who Code has served 500,000 students through in-person and virtual programming, and 115,000 of our alumni are college or career-aged. Girls Who Code has sparked culture change through marketing campaigns and advocacy efforts, generating 14 billion engagements globally. In 2019, the organization was named the #1 Most Innovative Non-Profit on Fast Company's Most Innovative Companies list, and in 2022 was named one of NonProfit Times' Best Nonprofits to Work For. About The Vonage Foundation The Vonage Foundation is focused on the power of communications and connectivity to bridge the digital divide by using technology to unlock innovation and drive creative minds with grants for curriculum, research, technical advancements, knowledge sharing and financial support, aiming to make the world we live in a vibrant interconnected community by ensuring a digital-first future is possible today. About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage's fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements.

Read More

Nonprofit Management, Financial Management

U.S. Senate Federal Credit Union Demonstrates Commitment to Community with $65,000 in Charitable Contributions

PR Newswire | January 03, 2024

Recognizing the escalating demands faced by community nonprofits, the U.S. Senate Federal Credit Union (USSFCU) in Alexandria, Virginia, proudly announces its recent distribution of $65,000 to seven deserving nonprofits. These funds are poised to amplify the significant impact these organizations have both locally in the metropolitan Washington region and on a broader national scale. USSFCU President and CEO, Timothy L. Anderson, emphasized the credit union's longstanding commitment to community welfare, stating, "Giving back to the communities in which we live and work has always been integral to our mission. Through these donations, we aim to express our gratitude to these organizations for their tireless efforts in strengthening our communities." The donations, ranging from $5,000 to $20,000, have been strategically allocated to support regional food pantries, shelters, and disaster relief programs. Each beneficiary was carefully chosen by USSFCU's leadership team, reflecting a deep connection to the hearts and minds of credit union staff. The initiative commenced in mid-December, as Anderson and a select group of USSFCU representatives embarked on a series of check presentations at local locations. During these visits, they gained insights into the impactful work undertaken by each organization and presented them with a symbolic check. Beneficiary organizations and their respective donations include Capital Area Food Bank - $20,000 SOME (So Others Might Eat) - $10,000 Mattie Miracle Cancer Foundation - $10,000 ALIVE! (Alexandria) - $5,000 Carpenter's Shelter - $5,000 American Red Cross – $15,000 In addition to the monetary contributions, USSFCU actively engaged in hosting holiday donation drives, collecting toys, food, and winter essentials for the mentioned organizations. USSFCU members and staff were encouraged to participate by bringing their donations to the Credit Union's Bowman Branch location. The collected items will be delivered to the respective beneficiaries in the coming weeks, further reinforcing USSFCU's commitment to community support and well-being.

Read More

Fundraising, Nonprofit Technology

OneCause Releases Innovative Online Fundraising Experience for Nonprofits

PRNewswire | March 28, 2023

OneCause, a leading provider of digital fundraising technology, today announced the launch of new online giving sites with personal fundraising page capabilities to help nonprofits effortlessly grow their giving network and extend the reach of their events and campaigns. The addition of these tools to the OneCause Fundraising Platform advances the company's mission to drive innovation in the fundraising technology sector and further streamline the giving experience. The new giving sites and personal fundraising pages provide multiple giving options for supporters that are seamlessly integrated with nonprofits' events and campaigns. "We designed the all-new online fundraising experience with donor choice and optionality in mind," said Steve Johns, chief executive officer for OneCause. "With these powerful new features, donors can create their own personal fundraising pages directly from a nonprofit's online giving site and easily connect them to their event, creating broader reach and additional fundraising opportunities for the missions they're passionate about." The new online fundraising experience is part of the fully integrated OneCause Fundraising Platform and includes: Ability to generate fully featured online giving sites with ease Personal fundraising pages donors can set up in seconds—right from a nonprofit's giving site Easily integrate with your upcoming campaign or event Thermometers and giving timelines to boost engagement and recognize supporters Custom giving levels with impact statements and images Capability to designate gifts to a specific fund Donation forms that can be embedded on any site Integrated recurring and one-time donation capabilities Option for donors to cover fees to maximize their gift Digital wallet including Apple Pay and Google Pay options Real-time fundraising data insights and analytics in a central location The tools were built to meet the ever-evolving needs and expectations of today's donors, while making it easy for nonprofits to reach a larger audience of supporters with every campaign. "Ease is the new normal," said Stephanie Ragozzino, chief product officer for OneCause. "The new online fundraising experience with personal fundraising pages reinforces our commitment to creating a frictionless, personalized giving experience so nonprofits can attract and convert more donors in conjunction with their events." About OneCause OneCause is driving the future of fundraising with easy-to-use digital fundraising solutions that help nonprofits improve the giving experience and raise more money. OneCause builds technology that optimizes everyday generosity, making it easier for nonprofit organizations to fundraise and for nonprofit supporters to give. Since 2008, OneCause has helped over 10,000 nonprofits in the United States and Canada raise more than $5 billion for their missions. Headquartered in Indianapolis, OneCause is committed to driving innovation in the charitable sector, bringing together nonprofit professionals across the world for the annual Raise Conference to exchange ideas that further fundraising.

Read More

Nonprofit Technology

The Vonage Foundation Partners with Girls Who Code to Expand Opportunities in Tech

Girls Who Code | March 17, 2023

Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, announced that the company has partnered with Girls Who Code, an international nonprofit organization working to close the gender gap in tech. The Vonage Foundation will support Girls Who Code through sponsorship of its Summer Immersion Program 2023, which is focused on building tomorrow's diverse tech workforce through education. The two-week Summer Immersion Program provides free, virtual opportunities for students in 9th through 12th grade and is a vital part of Girls Who Code's continuous efforts to make coding education accessible and flexible for students of all backgrounds, including those from historically underrepresented groups in Black, Latinx, and low-income communities. The program provides opportunities for young people to expand their technical knowledge and learn more about the computer science field through curriculum tracks that include Game Design, Web Development and Data Science. "Our flagship Summer Programs have historically been a huge stepping stone for our students and have turned their early interest in computer science into lifelong curiosity and even careers. Last year, we served over 7,000 students across our summer programs alone," said Tarika Barrett, CEO of Girls Who Code. "We're grateful for the support from our partners, like Vonage, as we continue to expand our reach. Our curriculum must reflect the immense possibilities that exist within a tech career, so students know that there is room for their passions in tech and that they have the resources to discover new ones." The Vonage Foundation supports global initiatives dedicated to bringing technology access to communities through partnerships, charitable contributions and donations of services for nonprofits. The core of this mission focuses on the advancement of global connectivity - bringing people and technology together for the greater good. By partnering with organizations like Girls Who Code, Vonage is working to bridge the digital divide by using technology to unlock creative minds and open doors to pathways into a STEM career. "We are excited to stand alongside Girls Who Code in this mission to ensure young girls today have the opportunities to chart a course for the future through a career in tech," said Joy Corso, Chief Marketing Officer for Vonage. "Women are vital to the sustainable future of our industry. Through the work of The Vonage Foundation, and partnerships like this, we at Vonage are channeling our passion for education, innovation and the power of communications to provide greater access to technology resources for all." About Girls Who Code Girls Who Code is an international nonprofit organization working to close the gender gap in technology and leading the movement to inspire, educate, and equip students who identify as girls or nonbinary with the computing skills needed to pursue 21st-century opportunities. Since launching in 2012, Girls Who Code has served 500,000 students through in-person and virtual programming, and 115,000 of our alumni are college or career-aged. Girls Who Code has sparked culture change through marketing campaigns and advocacy efforts, generating 14 billion engagements globally. In 2019, the organization was named the #1 Most Innovative Non-Profit on Fast Company's Most Innovative Companies list, and in 2022 was named one of NonProfit Times' Best Nonprofits to Work For. About The Vonage Foundation The Vonage Foundation is focused on the power of communications and connectivity to bridge the digital divide by using technology to unlock innovation and drive creative minds with grants for curriculum, research, technical advancements, knowledge sharing and financial support, aiming to make the world we live in a vibrant interconnected community by ensuring a digital-first future is possible today. About Vonage Vonage, a global cloud communications leader, helps businesses accelerate their digital transformation. Vonage's Communications Platform is fully programmable and allows for the integration of Video, Voice, Chat, Messaging, AI and Verification into existing products, workflows and systems. The Vonage conversational commerce application enables businesses to create AI-powered omnichannel experiences that boost sales and increase customer satisfaction. Vonage's fully programmable unified communications, contact center and conversational commerce applications are built from the Vonage platform and enable companies to transform how they communicate and operate from the office or remotely - providing the flexibility required to create meaningful engagements.

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