How association leaders can bust myths about nonprofits

MARK ATHITAKIS | March 15, 2020

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The nonprofit world has a certain reputation: slow-moving, low-paying, and providing little room for advancement. And a report last month from Nonprofit HR shows that the conventional wisdom is persistent. A survey of more than 1,000 workers in both nonprofits and for-profits found that half of them would be seeking work in the next five years, and that 23 percent of those wouldn’t consider work at nonprofit. Among the most common reasons given for that were the low pay, lack of advancement opportunities, and a sense that nonprofits are “not well-run businesses.” Time for everybody in nonprofitdom to do another walk of shame.

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Lutheran Community Services Northwest

Lutheran Community Services Northwest (LCSNW) is a 3-state non-profit, human services agency whose mission is to partner with individuals, families and communities for health, justice and hope. We accomplish our mission through community partnerships and our six lines of service listed below. Our diverse, caring, and professional staff serve nearly 100,000 people in our programs throughout Washington, Oregon, and Idaho.

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FUNDRAISING

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Article | August 10, 2021

I speak to countless people in the nonprofit sector during the year, including many wealthy major gift donors. Throughout my time working with nonprofits, I often get asked and tell others what I see on the horizon. Recently, I wrote about a nonprofit crash that’s on the way. What's next? I see a big governmental money redirect. It’s no secret that zombie philanthropy took root in the sector. According to the National Philanthropic Trust’s "2020 Donor-Advised Fund Report," these funds, also known as DAFs, have approximately $140 billion under management by money managers at institutions such as Fidelity Charitable Trust, Schwab Charitable and Vanguard Charitable. Because these organizations are set up as 501(c)(3) organizations, donors receive immediate tax deductions.

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NONPROFIT MANAGEMENT

Ladder of Engagement: Nonprofit Fundraising Strategies

Article | June 2, 2021

Have you ever heard of the "Ladder of Engagement"? It's definitely not a new strategy, but as the world increasingly relies on keeping audiences engaged and connected, it's an increasingly important tool for all nonprofits. The nonprofit ladder of engagement is a powerful tool to hook your "casual follower" and move them toward being your most loyal donor and everything in between. If you don't already have a strategic ladder of engagement for your nonprofit, now's a great time to develop one. And for organizations that have one in place, it's good practice to evaluate and make adjustments from time to time--and summer is an excellent time of year to do just that! This blog will help you develop or update your nonprofit's ladder of engagement.

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NONPROFIT MANAGEMENT

Proactive Asset Maintenance for Nonprofits

Article | May 28, 2021

For small nonprofits struggling to keep pace with day-to-day work, planning ahead can seem like a luxury. Especially when it comes to IT asset maintenance: If everything is functioning well right now, why mess with it? But a little work now can save a lot of work in the future. It can also prevent downtime, security incidents, and other issues that can hurt your organization.

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NONPROFIT MANAGEMENT

Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Article | May 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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Spotlight

Lutheran Community Services Northwest

Lutheran Community Services Northwest (LCSNW) is a 3-state non-profit, human services agency whose mission is to partner with individuals, families and communities for health, justice and hope. We accomplish our mission through community partnerships and our six lines of service listed below. Our diverse, caring, and professional staff serve nearly 100,000 people in our programs throughout Washington, Oregon, and Idaho.

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