NONPROFIT MANAGEMENT

Heckrodt Wetland Reserve: Creative ways to promote a nonprofit

| August 13, 2021

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The Heckrodt Wetland Reserve was looking for ways to get their message out to the community.  Branding their logo was an important piece of this initiative.  See how staff wearing logoed polo shirts throughout town inspired questions about what they do, where they’re located, and how others can support the wetland.

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StepChange Debt Charity

StepChange Debt Charity is a registered charity offering free, confidential advice and support to anyone who’s worried about debt. Our specialist advisory service helps 620,000 people across the UK each year by advising on personal budgeting, the wise use of credit and, where appropriate, managing achievable plans to repay debts.

OTHER ARTICLES

Corporate Social Responsibility Companies and Your Nonprofit

Article | April 9, 2020

Corporate social responsibility is a big business, and it’s something that nonprofit leaders should take full advantage of in their fundraising. For instance, according to Double the Donation, CSR companies have donated $20.77 billion in recent years through their CSR programs. That’s an enormous amount of money and doesn’t include what’s left on the table because many nonprofit haven’t reached out to businesses concerning CSR opportunities. Further, Double the Donation Research published the following:

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NONPROFIT MANAGEMENT

Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Article | April 9, 2020

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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5 Ways To Use Nonprofit BI And Analytics Tools

Article | April 9, 2020

Most ERP and business management systems have the ability to gather large quantities of data. However, data collection alone isn’t the goal for nonprofits. Without any analysis, you can’t turn raw data into information that can help you make better decisions for your organization. Today’s data analysis and business intelligence tools for nonprofits are enabling organizations to measure the effectiveness of, and make improvements to, both daily operations and long-term programs.

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Article | April 9, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. In times like this when we’re in a strong economic downturn – and there’s a lot of uncertainty – your major donors may be pausing their donations or limiting them. It is more critical than ever to focus on the items that are going to have the biggest impact.

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Spotlight

StepChange Debt Charity

StepChange Debt Charity is a registered charity offering free, confidential advice and support to anyone who’s worried about debt. Our specialist advisory service helps 620,000 people across the UK each year by advising on personal budgeting, the wise use of credit and, where appropriate, managing achievable plans to repay debts.

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