GREAT FUNDRAISING STRATEGIES FOR NON-PROFITS

| December 31, 2017

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What you are about to read may be disturbing, especially if you are a social media evangelist. Older donors, the folks who typically represent the largest share of charitable giving to an organization, are not rushing to become disciples of online giving. Put another way, they may be showing up at the church, but not necessarily to grab a seat in the front pew. That finding became clear following a series of nationwide focus groups conducted by the Grieco Research Group, whose client portfolio includes numerous Fortune 100 and multinational companies.

Spotlight

The BOMA Project

The BOMA Project is a U.S. nonprofit and Kenyan NGO that implements a two-year poverty graduation program in Northern Kenya, building the resiliency of women living in extreme poverty so they can feed their children, pay for school fees and medical care, invest in their families, and survive shocks such as drought or medical emergencies. Since 2009, BOMA has established 5,223 sustainable businesses and 837 savings groups, changing the lives of 15,697 women and more than 78,485 children.

OTHER ARTICLES

How Nonprofits Can Use Video to Engage Supporters During a Crisis

Article | April 8, 2020

With the spread of COVID-19, businesses and nonprofits around the world are forced to change the way we communicate during a crisis. This poses an existential risk for nonprofits who rely on galas and other in-person events to fuel our organizations. Nonprofits depend on emotional appeal. We need our donors to feel connected to our missions. We need the people we serve to trust us. We need our employees to continue to give it their all. While the situation around coronavirus (COVID-19) restricts our ability to meet face-to-face, there are still powerful ways to engage our communities online by using video. Let’s explore some of the options you have to use video to keep your community connected and your donors motivated.

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Virtuous Web Listener: The Tracking Pixel Responsive Nonprofits Need to Grow Revenue

Article | March 23, 2020

At Virtuous, our top priority is to support nonprofits as they evolve to meet the demands of the modern donor. That means identifying generosity trends, researching new fundraising philosophies and adding new features to our products on a regular basis. Recently, we released a tracking pixel called Web Listener to help our customers understand their donors more accurately, using real-time website behavior data. Here is a look at what we’ve learned so far. More importantly, read why we think using a tracking pixel is important for responsive fundraising.

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Proactive Asset Maintenance for Nonprofits

Article | May 28, 2021

For small nonprofits struggling to keep pace with day-to-day work, planning ahead can seem like a luxury. Especially when it comes to IT asset maintenance: If everything is functioning well right now, why mess with it? But a little work now can save a lot of work in the future. It can also prevent downtime, security incidents, and other issues that can hurt your organization.

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Nonprofit Advertising: A Guide to Different Approaches and Examples

Article | February 25, 2020

If you’re working passionately for a cause, you know how heartbreaking it can feel to realize that you don’t always have the budget to make your nonprofit seen by the world. Billions of dollars are spent every year to design larger-than-life billboards and gorgeous commercials for products and services — a luxury that most nonprofits, especially local ones, can’t afford. Plus, advertising a cause is a different ballgame than advertising a product or service, because the exchange between donor and nonprofit isn’t tangible.

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Spotlight

The BOMA Project

The BOMA Project is a U.S. nonprofit and Kenyan NGO that implements a two-year poverty graduation program in Northern Kenya, building the resiliency of women living in extreme poverty so they can feed their children, pay for school fees and medical care, invest in their families, and survive shocks such as drought or medical emergencies. Since 2009, BOMA has established 5,223 sustainable businesses and 837 savings groups, changing the lives of 15,697 women and more than 78,485 children.

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