Get SMART: The 4-Step Science of the Viral Fundraising Campaign

| February 17, 2017

article image
Creating an effective social media plan is essential for nonprofits and for profits alike. One question leadership often asks is how an organization can engage supporters on the different platforms and, more importantly, translate this engagement into increased financial support. Recently, we have watched the fire-building and war-chest-building effects of the efforts launched on behalf of the ACLU and Planned Parenthood. Ambassadors and advocates often start these on behalf of a trusted organization.

Spotlight

Human Resources Management Association (HRMA)

The Human Resources Management Association (HRMA) is your source for Human Resources information and services in BC and the Yukon. HRMA, committed to providing leadership in HR excellence, is the foremost professional association for those involved in the business of people. HRMA is a member association of Chartered Professionals in Human Resources Canada (CPHR Canada). In collaboration with our provincial colleagues across the country, we contribute to setting the national standards for the Chartered Professional in Human Resources (CPHR) designation.

OTHER ARTICLES

The Google Analytics Metrics That Help Nonprofits Raise More Money

Article | February 14, 2020

A key reason you’re not converting as many website visitors to donors is due to poor performing website pages. Too often, you’re left feeling like you’re doing everything right, but still aren’t seeing the impact you want. If only there were an easy way to gain powerful insights into your website’s visitors to help you figure out what to improve.

Read More

Better Nonprofit Leadership: Balance Compassion and Inclusive Action

Article | March 31, 2020

At one of the most challenging moments in our lifetimes, what do we need to keep in mind to lead our organizations and teams toward a healthy and prosperous future? Based on conversations with nonprofit leaders over the past few weeks and my experience working with teams to embrace change, this post shares steps to maintain effective leadership during uncertain times. In order to build awareness of what’s happening on the ground, we have included examples of how our clients and colleagues are implementing each of these steps.

Read More

5 Fundraising Trends for Growing Nonprofits in 2020

Article | May 27, 2020

Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation. The COVID-19 pandemic has had major implications for nonprofit organizations. Unfortunately, it seems as though the uncertain landscape created by the COVID-19 pandemic will be sticking around for the foreseeable future. With that in mind, it’s time for your organization to consider how it can be agile and thrive through uncertainty.

Read More

Navigating Your Fundraising Season Amid the COVID-19 Outbreak

Article | March 10, 2020

The COVID-19 virus has been top of mind for many Washingtonians and nonprofit leaders these past few weeks. With the continued spread of the virus in Washington State, we know that nonprofit leaders are struggling to figure out how to respond. Your organization may have questions surrounding the impact this may have on your upcoming events, programming, and fundraising. Should we cancel or postpone our annual event? How might this affect our ability to deliver services in the next 3-6 months? What other ways can we engage donors and build community?

Read More

Spotlight

Human Resources Management Association (HRMA)

The Human Resources Management Association (HRMA) is your source for Human Resources information and services in BC and the Yukon. HRMA, committed to providing leadership in HR excellence, is the foremost professional association for those involved in the business of people. HRMA is a member association of Chartered Professionals in Human Resources Canada (CPHR Canada). In collaboration with our provincial colleagues across the country, we contribute to setting the national standards for the Chartered Professional in Human Resources (CPHR) designation.

Events