fundraising infographic : 5 Nonprofit Myths The Nonprofit Roundtable

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5 Nonprofit Myths The Nonprofit Roundtable .Somewhere along the line, donors and nonprofits alike developed the idea that if nonprofits starved themselves enough of overhead costs and funneled every cent possible into programs, this would determine the effectiveness and dedication of said nonprofit. This idea has led to countless misguided crusades against beneficial organizations, such as the Wounded Warrior Project, who were criticized over their overhead costs. Transparency metrics help root out fraud and abuse, it is important for donors not to get hung up on overhead alone and neither should your nonprofit. Nonprofit accountability sites like Charity Navigator do wonderful work keeping these organizations honest.

Spotlight

Iowa State University Foundation

The Iowa State University Foundation is a private non-profit organization dedicated to securing and stewarding private gifts and grants that benefit Iowa State University. Each year, thousands of generous benefactors make gifts to show their support for Iowa State. The ISU Foundation works with Iowa State administrators, deans and unit leaders to determine the university's fundraising priorities. These projects may include professorships, faculty support, student scholarships, facility improvements, new equipment, athletic support, program enhancements and new buildings, just to name a few. The ISU Foundation staff and volunteer leadership works in partnership with university officials to generate private support for ISU.

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FUNDRAISING

The Money Redirect That’s Coming for Donor Wallets

Article | August 10, 2021

I speak to countless people in the nonprofit sector during the year, including many wealthy major gift donors. Throughout my time working with nonprofits, I often get asked and tell others what I see on the horizon. Recently, I wrote about a nonprofit crash that’s on the way. What's next? I see a big governmental money redirect. It’s no secret that zombie philanthropy took root in the sector. According to the National Philanthropic Trust’s "2020 Donor-Advised Fund Report," these funds, also known as DAFs, have approximately $140 billion under management by money managers at institutions such as Fidelity Charitable Trust, Schwab Charitable and Vanguard Charitable. Because these organizations are set up as 501(c)(3) organizations, donors receive immediate tax deductions.

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NONPROFIT MANAGEMENT

Ladder of Engagement: Nonprofit Fundraising Strategies

Article | June 2, 2021

Have you ever heard of the "Ladder of Engagement"? It's definitely not a new strategy, but as the world increasingly relies on keeping audiences engaged and connected, it's an increasingly important tool for all nonprofits. The nonprofit ladder of engagement is a powerful tool to hook your "casual follower" and move them toward being your most loyal donor and everything in between. If you don't already have a strategic ladder of engagement for your nonprofit, now's a great time to develop one. And for organizations that have one in place, it's good practice to evaluate and make adjustments from time to time--and summer is an excellent time of year to do just that! This blog will help you develop or update your nonprofit's ladder of engagement.

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NONPROFIT MANAGEMENT

Proactive Asset Maintenance for Nonprofits

Article | May 28, 2021

For small nonprofits struggling to keep pace with day-to-day work, planning ahead can seem like a luxury. Especially when it comes to IT asset maintenance: If everything is functioning well right now, why mess with it? But a little work now can save a lot of work in the future. It can also prevent downtime, security incidents, and other issues that can hurt your organization.

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NONPROFIT MANAGEMENT

Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Article | May 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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Spotlight

Iowa State University Foundation

The Iowa State University Foundation is a private non-profit organization dedicated to securing and stewarding private gifts and grants that benefit Iowa State University. Each year, thousands of generous benefactors make gifts to show their support for Iowa State. The ISU Foundation works with Iowa State administrators, deans and unit leaders to determine the university's fundraising priorities. These projects may include professorships, faculty support, student scholarships, facility improvements, new equipment, athletic support, program enhancements and new buildings, just to name a few. The ISU Foundation staff and volunteer leadership works in partnership with university officials to generate private support for ISU.

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