Friday Five 014: How Your Nonprofit Can Increase Donation Conversions

| June 21, 2019

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Join us in Episode 014 of the Friday Five, as we cover strategies to increase donation conversion. Each Friday, we will be answering your most pressing questions from our Digital Marketing for Nonprofits Facebook group. If we don’t cover a challenge that you or your nonprofit colleagues are facing, drop us a comment below or tweet us CommunityBoost and we’ll add it to the queue.

Spotlight

AARP

AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities.

OTHER ARTICLES

6 Tips for Virtual Peer-to-Peer Fundraising

Article | May 4, 2020

As our world continues to be reshaped by the effects of COVID-19, nonprofits are looking for new ways to engage in online and virtual fundraising to support their revenue. This comes as a record number of organizations have lept into the peer-to-peer fundraising world in record numbers. Social media and do-it-yourself fundraising (where people can organize their own fundraising campaign for their favorite charity) make it easier and more attractive to people.

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How Technology Keeps You on the Leading Edge of Fundraising

Article | February 27, 2020

The process of taking an unknown prospect and moving them through the steps to ensuring they become a life-long major gift donor has not changed that much over the last few decades. From identification, qualification and discovery to cultivation, solicitation, and stewardship, today’s nonprofits, healthcare organizations, and educational institutions are quite familiar with moving prospects through the donor cultivation cycle.

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The Wayfair Ruling: What this Sales Tax Case Means for Nonprofits

Article | February 18, 2020

A landmark ruling by the U.S. Supreme Court in 2018 dramatically expanded the ability of states to impose sales tax collection obligations on out-of-state organizations that sell goods and services within their boundaries. Since then, state legislatures and municipalities have scrambled to pass laws targeting organizations that lack a physical presence in their jurisdictions. Some of these laws could ensnare nonprofits that make taxable sales to those states — even if similar sales aren’t taxable in their home states. Ticket sales, online auctions, cloud-based transactions (for example, webinars, telemedicine and app sales) all might fall within another state’s definition of taxable sales, as well as more obvious sales such as those of CDs and hard-copy publications.

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How Nonprofits Can Use Video to Engage Supporters During a Crisis

Article | April 8, 2020

With the spread of COVID-19, businesses and nonprofits around the world are forced to change the way we communicate during a crisis. This poses an existential risk for nonprofits who rely on galas and other in-person events to fuel our organizations. Nonprofits depend on emotional appeal. We need our donors to feel connected to our missions. We need the people we serve to trust us. We need our employees to continue to give it their all. While the situation around coronavirus (COVID-19) restricts our ability to meet face-to-face, there are still powerful ways to engage our communities online by using video. Let’s explore some of the options you have to use video to keep your community connected and your donors motivated.

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Spotlight

AARP

AARP is a nonprofit, nonpartisan, social mission organization with a membership of nearly 38 million. Our aim is to disrupt outdated stereotypes about aging, turn goals and dreams into real possibilities, and fight for the issues that matter most to people 50-plus, their families and communities.

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