FOLLOW THESE 7 TIPS TO IMPROVE YOUR NONPROFIT’S MEDIA RELATIONS ROI

| June 25, 2019

article image
Now more than ever, journalists need good PR people. That’s the key theme in Cision’s latest Global State of the Media Report, which surveyed nearly 2,000 reporters and editors about their working conditions and how they relate to public relations professionals. I often find this report useful as I review my PR strategies. And this year’s report which surveyed 1,999 journalists includes a number of takeaways that are valuable to nonprofit communicators who work with the media.

Spotlight

Friends of the Earth

We see the wellbeing of people and planet as one and the same. This inspires our campaigns on climate, energy, wildlife and living within the planet’s limits. Vast quantities of plastic spill into our oceans, ruin our countryside and threaten our wildlife. Try as you might, it seems impossible to escape the stuff.

OTHER ARTICLES

What the Paycheck Protection Program Offers Nonprofit Organizations and Small Businesses

Article | April 3, 2020

The Coronavirus Aid Relief and Economic Security Act (the “CARES Act”) provides important public funding to small businesses. The following are some of the highlights of the Paycheck Protection Program (the “Program”) which is part of the CARES Act. This Program is an expansion of the Small Business Administration (“SBA”) 7(a) loan program. The available pool for these loans is $349 billion. Loans will be made on a first-come, first-serve basis, so businesses should apply as soon as possible. The information below is based on the Interim Final Rule promulgated by the SBA on April 2, 2020.

Read More

Corporate Social Responsibility Companies and Your Nonprofit

Article | April 9, 2020

Corporate social responsibility is a big business, and it’s something that nonprofit leaders should take full advantage of in their fundraising. For instance, according to Double the Donation, CSR companies have donated $20.77 billion in recent years through their CSR programs. That’s an enormous amount of money and doesn’t include what’s left on the table because many nonprofit haven’t reached out to businesses concerning CSR opportunities. Further, Double the Donation Research published the following:

Read More

Is Your Nonprofit Making These Common Crowdfunding Mistakes?

Article | February 19, 2020

Crowdfunding is fast becoming one of the most popular (and useful) fundraising strategies for all kinds of nonprofits. In 2018, 46% of millennials and 45% of GenXers gave to crowdfunding campaigns. It has the potential to bring in a lot of money, help you expand your network, and raise awareness of your cause all at the same time! First introduced to help entrepreneurs and inventors attract investors and raise money to launch their business, the approach has grown substantially, with some experts predict crowdfunding will become a $90-$96 billion dollar industry in the next few years! We created this handy guide to help you avoid some of the common crowdfunding mistakes that nonprofits make when deploying a campaign. We’ve also gathered some industry best practices that will help make your campaigns more successful.

Read More

Does Your Board Micromanage the Nonprofit?

Article | February 25, 2020

A common complaint from nonprofit staff is that the board of directors is “micromanaging.” What exactly does that mean? Why do they micromanage? Whose fault is it? What can be done to help boards do the real work they are meant to do? One might argue that everything a nonprofit does is the board’s business. However, that doesn’t mean the board must be involved in every operational detail or approve every decision that the chief executive makes. Where do you draw the line?

Read More

Spotlight

Friends of the Earth

We see the wellbeing of people and planet as one and the same. This inspires our campaigns on climate, energy, wildlife and living within the planet’s limits. Vast quantities of plastic spill into our oceans, ruin our countryside and threaten our wildlife. Try as you might, it seems impossible to escape the stuff.

Events