Establishing Donor Historical Data with Salesforce Can Lead to Increased Giving.

| October 24, 2017

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A total sum of giving helps create a better picture of your donor. It helps you gauge the strength of a donor’s relationship to your organization. But, how easily can you access that information?By establishing predefined segments in your database, it makes life easier at every checkpoint. From pulling mailing lists to adding appropriate tags, to automatically initiating thank you notes and personal phone calls, you can improve conversions and take them to a higher level of giving.

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Metcalf Foundation

The mission of The George Cedric Metcalf Charitable Foundation is to enhance the effectiveness of people and organizations working together to help Canadians imagine and build a just, healthy, and creative society.

OTHER ARTICLES

Congress Must Act to Support Nonprofit Sector

Article | March 23, 2020

As the Community Foundation and United Way of Greater Atlanta begin to distribute grant awards from our joint Greater Atlanta COVID-19 Response and Recovery Fund to support nonprofits helping those most vulnerable to economic and health-related impacts from the pandemic in our region – we need the federal government to step up too.

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Nonprofit Advertising: A Guide to Different Approaches and Examples

Article | February 25, 2020

If you’re working passionately for a cause, you know how heartbreaking it can feel to realize that you don’t always have the budget to make your nonprofit seen by the world. Billions of dollars are spent every year to design larger-than-life billboards and gorgeous commercials for products and services — a luxury that most nonprofits, especially local ones, can’t afford. Plus, advertising a cause is a different ballgame than advertising a product or service, because the exchange between donor and nonprofit isn’t tangible.

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Is Your Nonprofit Struggling to Retain Donors?

Article | April 23, 2020

If you gather a group of nonprofit professionals and ask what their biggest fundraising challenges are, many will likely say they don’t retain enough of their donors. Are you one of them? Do you find yourself asking, “why is my nonprofit struggling to retain donors?” It’s no secret that long-term, repeat donors help you raise more money. And we know that the average donor retention rate for nonprofits hovers around 45 percent. But why has this number remained flat for years while nonprofits continue to focus on donor retention? We find there are a few key reasons why nonprofits struggle to retain donors. And you know that no two donors are the same and there is no one-size fits all approach to fundraising. But while the solution for each nonprofit may be different, many are struggling to retain donors for similar reasons.

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It’s Time To Develop A Digital Fundraising Strategy – Nonprofits

Article | February 24, 2020

The internet is an amazing place, and not just because of the cat memes and Vines. Yes, sure there are loads of great things to do on the digital playground, but it’s also the ideal place for a nonprofit to fundraise. Let’s be real, it’s 2020 and online fundraising is really the main way that you’re going to receive donations to your nonprofit. Snail mail is so last decade. So then how should you do it? Tying your digital fundraising strategy with your digital marketing strategy is critical for maintaining messaging and credibility across all platforms, but what does that mean? Can’t you just add a “Donate Now” button on your website and call it a day? Unfortunately, digital fundraising is not that clean and simple—there’s quite a bit of process behind it all.

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Spotlight

Metcalf Foundation

The mission of The George Cedric Metcalf Charitable Foundation is to enhance the effectiveness of people and organizations working together to help Canadians imagine and build a just, healthy, and creative society.

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