Email Marketing for Nonprofits

| December 31, 2017

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One of the biggest changes in nonprofit fundraising in the past 10 years is the growth of online giving. Last year, online revenue for nonprofits grew by 19%! One of the most successful ways to increase online giving is by growing your email subscriber list.

Spotlight

Sense Scotland

Sense Scotland has been working for over 30 years with children young people and adults who have communication support needs. We believe people should have a choice in how they live their life and provide support throughout Scotland for people to live an active and independent life. We have an annual turnover of over £20 million and employ over 1100 people. We support over 1,000 children, young people and adults and their families through a range of services and can offer career and job opportunities at all levels. We value our staff and the people we support and work in partnership with them to maintain our reputation as a well established and diverse organisation within the voluntary sector.

OTHER ARTICLES

Nonprofit Marketing Trends to Help You Prioritize

Article | March 25, 2020

Marketing is an essential part of fundraising for your nonprofit. In other words, if you want to raise money, people in your community have to know about your organization. Because everything changes fast, part of marketers’ jobs is to stay up to date with what is happening. In my position as chief marketer for our portfolio brands, I spend a lot of time learning what's new, as well as getting information on trends and new strategies. Therefore, today I wanted to share information that global marketers are doing that your nonprofit should know. As you know, there's a lot of disruption and innovation occurring. Nonprofits that take advantage of trends and ideas do the best when it comes to expanding their supporter base and fundraising. By the way, if you want to know where not to spend your precious fundraising dollars, check out a recent article about five marketing money-wasters.

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Holding the Line: Compliance for Nonprofits

Article | March 25, 2020

When those in the nonprofit sector consider “compliance” the first thing that often comes to mind, and rightly so, is maintaining nonprofit status with the Internal Revenue Service. That makes sense, because failure to properly maintain nonprofit status has significant implications on taxes and can negatively impact fundraising. But compliance for nonprofits shouldn’t stop there. A comprehensive, documented compliance program, that includes privacy, security, marketing, donor and grantee diligence, and vendor management, for example, can go a long way to protecting the organization, its donors, and its constituents.

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Digital Accessibility: The Path to Nonprofit Engagement Online

Article | March 25, 2020

We live in one of the most remarkable eras ever, a time when a tidal wave of technologies and digital information is opening up limitless opportunities and empowering society like never before. But as innovation moves faster, we need to make sure that these advances empower everyone, equally. For nonprofits in particular, a strong commitment to digital accessibility is a perfect opportunity to engage audiences online and reinforce your organization's commitment to equity and inclusion.

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3 Easy Ways to Get New Email Subscribers and Drive Donor Growth

Article | March 25, 2020

Every nonprofit needs two things to drive sustainable growth: new contacts and new donors. There’s no silver bullet that will make donors come flocking to your website eager to hand their hard-earned cash over to you. But there are some very simple tactics, often overlooked, that pretty much guarantee massive growth to both your email lists and to your donor database. Before we dive into the specific tactics, the first thing you need to do is test both your email signup and donation forms. You might be thinking this is unnecessary, but it only takes a few minutes to test both – on your laptop and your phone – and it could save you huge headaches in the long run.

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Spotlight

Sense Scotland

Sense Scotland has been working for over 30 years with children young people and adults who have communication support needs. We believe people should have a choice in how they live their life and provide support throughout Scotland for people to live an active and independent life. We have an annual turnover of over £20 million and employ over 1100 people. We support over 1,000 children, young people and adults and their families through a range of services and can offer career and job opportunities at all levels. We value our staff and the people we support and work in partnership with them to maintain our reputation as a well established and diverse organisation within the voluntary sector.

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