Don’t Let Them Forget You: 3 Simple Steps to Make Your Cause Stick

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In fundraising, half the battle is getting donors’ attention. The other half is holding on to it. We know that it is less expensive for a nonprofit to retain a donor than it is to recruit a new one, but that isn’t the only advantage to creating a lasting relationship with donors. Repeat donors have a larger lifetime donation value and they frequently volunteer and advocate for the cause, through political action and word of mouth. But to get this kind of donor, you have to get past the first encounter.

Spotlight

Diabetes Research Institute Foundation

The Diabetes Research Institute Foundation is the organization of choice for those who are serious, passionate and committed to curing diabetes. Its mission – to provide the Diabetes Research Institute with the funding necessary to cure diabetes now – is a testament to the belief that tomorrow is not soon enough to cure those living with diabetes.

OTHER ARTICLES

6 A/B Test Ideas to Improve Your Nonprofit Marketing Metrics

Article | March 2, 2020

Small ideas have the power to create big change. It can be tempting to implement an idea that you think will improve your marketing efforts without vetting it first. However, you need to know for certain that your idea, no matter how small, is going to improve your metrics. The key is to either validate, or disprove, your idea before it’s implemented on a permanent scale. That’s where A/B testing can help. It lets you compare two iterations of the same asset you’re testing an idea on, like an email with two different subject lines.

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6 KPIs every nonprofit organisation should track and why

Article | March 2, 2020

It’s estimated that Americans donated more than $427.71 billion to US charities in 2018, according to The Annual Report on Philanthropy for 2019. Consequently, many accountancy firms specialise in supporting nonprofit organisations, non governmental organisations (NGOs), charities, foundations and trusts. We asked long-time Fathom customers and nonprofit accounting specialists Jitasa Group, what nonprofit organisations can do to make sure they’re making the most of these donor opportunities. Key performance indicators (KPIs) drive progress. In order to reach a goal, your organisation needs to have that specific goal in mind from the start. Small businesses choose their KPIs based on what will help grow the company and generate more profit.

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How to Keep the Lights On at Your Nonprofit During a Global Crisis

Article | March 2, 2020

Thousands of nonprofits have responded to COVID-19 (coronavirus) and mobilized resources to aid in research and testing, provide medical supplies, deliver meals, support workers in financial distress, and more. But for nonprofits with missions that aren’t directly related to emergency response or relief, fundraising during a global pandemic can be tricky. Many nonprofits are questioning how to maintain some semblance of normalcy in their operations, particularly how to send donation appeals and engage their communities while being respectful of the urgency and gravity of the COVID-19 pandemic. We gathered the following tips to help guide you in this difficult time when so many nonprofit professionals are concerned with appearing tone-deaf or feel uncomfortable asking for money that supports anything other than coronavirus resources.

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Fundraising Experts' Advice During the Coronavirus

Article | March 2, 2020

We are in uncharted waters, friends. Just weeks ago, none of us expected to be fundraising or figuring out how to run our nonprofits from home. Fortunately, many experts have been working with nonprofits for decades and have a lot of wisdom and experience to share. We wanted to highlight some of the best content that nonprofit experts and leaders are writing to help guide us through this time of uncertainty. Here’s some of the best, most relevant content for any nonprofit figuring out how to navigate fundraising and managing their organization during the COVID-19 pandemic. We’ll continue to update this resource as things develop, and more experts weigh in.

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Spotlight

Diabetes Research Institute Foundation

The Diabetes Research Institute Foundation is the organization of choice for those who are serious, passionate and committed to curing diabetes. Its mission – to provide the Diabetes Research Institute with the funding necessary to cure diabetes now – is a testament to the belief that tomorrow is not soon enough to cure those living with diabetes.

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