Donor Retention Strategies: Get Donors to Give Again

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The confusion persists because frankly, nonprofits still struggle to keep donor retention rates high. By some accounts, only 43% of donors give again the following year. The retention rate for first-time donors plummets even further, to 27 percent.

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British Heart Foundation

At the British Heart Foundation, we fight for every heartbeat, everywhere. In the last year alone, we’ve invested more than £100m in hundreds of life saving research projects across the UK, and helped countless communities beat heart disease with our prevention, survival and support programmes. Our vision is of a world in which people do not die prematurely of heart disease. We will achieve this through our pioneering research, our vital prevention activity and by ensuring quality care and support for people living with heart disease.

OTHER ARTICLES

Microsoft Dynamics 365 for Nonprofits: What You Need to Know

Article | April 15, 2020

Microsoft Dynamics 365 for Nonprofits is a name you're likely to hear very frequently in the nonprofit tech space over the next several years. As Microsoft's own cloud-based CRM platform, Dynamics for Nonprofits offers a new technology option for organizations of all sizes. If you're already using a range of Microsoft products (or have heard of Microsoft's generous Tech for Social Impact initiative) but haven't yet heard of Dynamics, you're definitely going to want to have it on your radar.

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Helpful Resources for Nonprofit and Social Enterprises During the COVID-19 Pandemic

Article | April 15, 2020

As the country adapts to the unique circumstances created by the COVID-19 pandemic, nonprofits are being faced with new challenges as they continue their important work. Fortunately, there are hundreds of emergency relief funds at the global, national, and local levels, offering individual and organizational funding for basic needs, direct services, and other immediate concerns. Since Voqal cannot offer emergency funds for direct services like other funders and partners, we thought we would share a compilation of resources where organizations can find these dollars. A special thank you goes out to Voqal’s grants and fellowships program manager, Mary Coleman, for putting this list together.

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5 Workplace Fundraising Ideas That Energize Teams to Give

Article | April 15, 2020

Nonprofits often overlook one fundraising goldmine hidden right under their noses: the office place! With the rise of corporate social responsibility, many companies actually want to fundraise for charities and causes they value. Studies link charitable giving and other corporate social responsibility actions with better employee engagement and satisfaction. Employees want to work for companies that focus on community, people, and the planet, not just on profit.

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The Ultimate Donor Relations Strategy to Increase Member Retention

Article | April 15, 2020

A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew? A lot of organizations struggle with their retention rates. They work really hard on their renewal appeals, only to see declining numbers month after month. Of course, a number of factors could be at play here: perhaps the donor is no longer interested; their financial situation has changed and they no longer have capacity; maybe they were supporting a specific program or project that has now been completed.

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Spotlight

British Heart Foundation

At the British Heart Foundation, we fight for every heartbeat, everywhere. In the last year alone, we’ve invested more than £100m in hundreds of life saving research projects across the UK, and helped countless communities beat heart disease with our prevention, survival and support programmes. Our vision is of a world in which people do not die prematurely of heart disease. We will achieve this through our pioneering research, our vital prevention activity and by ensuring quality care and support for people living with heart disease.

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