WELCOME TO THE NONPROFIT REPORT
Digital Fundraising and the Modern Donor
| February 12, 2019
STEPS, Inc. is a nonprofit organization with purpose to bridge the gap between the nonprofit and public sectors through management, education, developmental servicing
Article | March 23, 2020
Robotic Process Automation (RPA) has changed how leaders are running their organizations or businesses. Many companies can now use RPA technology to integrate or automate their processes thus reducing the amount of time and money that would have been spent on them. These tasks are completed automatically by RPA software as it can easily store data without any need of someone entering it manually. The workflow is managed on a regular basis; therefore routine tasks can easily be completed across different systems without any hindrance.
In 2011, only 11% of traffic to Classy fundraising campaigns came from mobile devices, but by 2018, it was over 50%. Not only does having a mobile-friendly campaign increase your interactions with donors, but it also builds their trust in your organization. Classy’s report Why America Gives found that 41% of donors said they’d have lower trust in how a nonprofit would use their funds if they couldn’t easily donate online or via their mobile device.
Agile nonprofits are turning to virtual fundraisers to fill the fundraising gap. Limiting public gatherings to fewer than ten people has forced many nonprofits to postpone or cancel their annual events, which is a major problem for so many organizations that rely on spring fundraising season to generate a significant portion of their annual revenue. A virtual event is any organized meet-up that takes place online rather than in a physical location. They can range from one-on-one meetings to large-scale events with thousands of attendees. Major benefits of hosting a virtual event include guests being able to attend from the comfort of their homes and organizations being able to reach an unlimited audience anywhere in the world.
The COVID-19 pandemic transformed life as usual, practically overnight. If you’re a development professional or nonprofit fundraiser, you’re probably inundated with content urging you to contact your donors ASAP. Since none of us has communicated with donors during a global pandemic, what are the new "best practices" that we should be following? Our community doesn’t have all the answers yet, but we do have early information that will help you create a plan to communicate with your donors and supporters in the coming weeks and months. We’ve also identified the categories of donors you should prioritize contacting. The more proactive you are, the better off your nonprofit will be in the long run.
Keep me plugged in with the best
Join thousands of your peers and receive our weekly newsletter with the latest news, industry events, customer insights, and market intelligence.
Put your news, events, company, and promotional content in front of thousands of your peers and potential customers.
Not a member yet? Not a problem, Sign Up
Sign up to contribute and publish your news, events, brand, and content with the community for FREE