Creating a Donor Stewardship Plan: 3 Best Practices

| June 17, 2019

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A common fundraising mistake made by many nonprofits is to put so much emphasis on acquiring new donors that they forget to pay attention to the donors they already have. Do not allow donor stewardship the process by which an organization builds strong, healthy relationships with existing donors long after their initial donations have been received to become an afterthought. Effective donor stewardship is all about turning first-time donors into loyal, recurring donors and is essential to keeping your donor retention rate where it should be.

Spotlight

The Victoria Foundation

For over 80 years, the Victoria Foundation has focused on improving our shared quality of life - now and for the long term - by bringing people together, getting involved in community issues and providing philanthropic support for causes and organizations.As the second oldest community foundation in Canada, we manage charitable gifts from donors whose generosity allows us to create permanent, income-earning funds. The proceeds from these funds are then distributed as grants to charitable organizations on southern Vancouver Island, and increasingly, throughout British Columbia and Canada.

OTHER ARTICLES

10 Digital Fundraising Ideas For 2020

Article | February 10, 2020

Digital fundraising is growing massively. In fact, it’s becoming one of the most popular strategies to raise money. In the last two years, digital fundraising grew by 24%, of which 65% of traffic was on mobile. While it’s likely that you have a donation page on your website, there’s more digital fundraising ideas that you can take advantage of to deliver a positive giving experience for your donors and grow your revenue. With a solid digital fundraising strategy in place, there’s no telling what your nonprofit can accomplish.

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Corporate Social Responsibility Companies and Your Nonprofit

Article | April 9, 2020

Corporate social responsibility is a big business, and it’s something that nonprofit leaders should take full advantage of in their fundraising. For instance, according to Double the Donation, CSR companies have donated $20.77 billion in recent years through their CSR programs. That’s an enormous amount of money and doesn’t include what’s left on the table because many nonprofit haven’t reached out to businesses concerning CSR opportunities. Further, Double the Donation Research published the following:

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It’s Time To Develop A Digital Fundraising Strategy – Nonprofits

Article | February 24, 2020

The internet is an amazing place, and not just because of the cat memes and Vines. Yes, sure there are loads of great things to do on the digital playground, but it’s also the ideal place for a nonprofit to fundraise. Let’s be real, it’s 2020 and online fundraising is really the main way that you’re going to receive donations to your nonprofit. Snail mail is so last decade. So then how should you do it? Tying your digital fundraising strategy with your digital marketing strategy is critical for maintaining messaging and credibility across all platforms, but what does that mean? Can’t you just add a “Donate Now” button on your website and call it a day? Unfortunately, digital fundraising is not that clean and simple—there’s quite a bit of process behind it all.

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Nonprofit Advertising: A Guide to Different Approaches and Examples

Article | February 25, 2020

If you’re working passionately for a cause, you know how heartbreaking it can feel to realize that you don’t always have the budget to make your nonprofit seen by the world. Billions of dollars are spent every year to design larger-than-life billboards and gorgeous commercials for products and services — a luxury that most nonprofits, especially local ones, can’t afford. Plus, advertising a cause is a different ballgame than advertising a product or service, because the exchange between donor and nonprofit isn’t tangible.

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Spotlight

The Victoria Foundation

For over 80 years, the Victoria Foundation has focused on improving our shared quality of life - now and for the long term - by bringing people together, getting involved in community issues and providing philanthropic support for causes and organizations.As the second oldest community foundation in Canada, we manage charitable gifts from donors whose generosity allows us to create permanent, income-earning funds. The proceeds from these funds are then distributed as grants to charitable organizations on southern Vancouver Island, and increasingly, throughout British Columbia and Canada.

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