Content Marketing for Nonprofits: The Easy Way!

KRISTY FONTELERA | November 21, 2019

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When it comes to content marketing, nonprofits have an advantage over companies. Meaning, content marketing is the sharing of your materials online, but not in a way that explicitly promotes your work. So, nonprofits can spend a lot of time sharing their stories, capturing emotions and interesting the public in the cause. Many of the blogs, videos and social networking posts you put out should be focused on the ideas of content marketing for nonprofits. And, if you consistently work those ideas, you'll only increase the support of prospects and current donors.

Spotlight

Greater Cincinnati Foundation

As the region’s leading community foundation, the Greater Cincinnati Foundation connects people with purpose in an eight-county region in Ohio, Kentucky and Indiana. GCF is leading the charge toward a more vibrant Greater Cincinnati for everyone now, and for generations to come. As of 2017, GCF is the 35th largest U.S. community foundation with net assets of $636 million.

OTHER ARTICLES

How To Use The Digital Fundraising Cycle To Raise More Online

Article | February 24, 2020

While it used to be a nice to have, digital should now be a part of every organization’s strategy. Things that used to be done offline, have now all moved online – such as shopping, banking and ordering food. A lot of our relationships and communities are online as well. Facebook, Instagram, Snapchat – connecting with people online has become a part of our everyday lives as it’s more convenient, accessible and easy to use. And so as an organization, we need to be where our people are – online. Channels like direct mail are still important, however, more and more people are coming online to donate every year.

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Article | March 2, 2020

As many of you reading this will know, Marcomedia was founded on our expertise in the non-profit sector and we have a long, proud history of delivering design, print and web to charities, the public sector and non-profit organisations – as well as spotting trends. So, here are our tips for non-profit marketing in 2020.

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How Technology Keeps You on the Leading Edge of Fundraising

Article | February 27, 2020

The process of taking an unknown prospect and moving them through the steps to ensuring they become a life-long major gift donor has not changed that much over the last few decades. From identification, qualification and discovery to cultivation, solicitation, and stewardship, today’s nonprofits, healthcare organizations, and educational institutions are quite familiar with moving prospects through the donor cultivation cycle.

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Nonprofits Have The Tools To Operate Remotely, But What Should They Work On?

Article | April 15, 2020

Last week we released an article outlining a list of software that can make working from home as painless as possible. The goal of that blog, and all others we post, is to share our insights to hopefully provide value for nonprofits. A few days after writing the post, I started thinking about organizations like Habitat for Humanity and the Red Cross. Zoom doesn’t seem very helpful if you’re trying to collect blood donations or construct new homes.

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Spotlight

Greater Cincinnati Foundation

As the region’s leading community foundation, the Greater Cincinnati Foundation connects people with purpose in an eight-county region in Ohio, Kentucky and Indiana. GCF is leading the charge toward a more vibrant Greater Cincinnati for everyone now, and for generations to come. As of 2017, GCF is the 35th largest U.S. community foundation with net assets of $636 million.

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