Communicating Carefully with Donors During the Coronavirus

TIM FORBES | March 20, 2020

article image
The COVID-19 pandemic transformed life as usual, practically overnight. If you’re a development professional or nonprofit fundraiser, you’re probably inundated with content urging you to contact your donors ASAP. Since none of us has communicated with donors during a global pandemic, what are the new "best practices" that we should be following? Our community doesn’t have all the answers yet, but we do have early information that will help you create a plan to communicate with your donors and supporters in the coming weeks and months. We’ve also identified the categories of donors you should prioritize contacting. The more proactive you are, the better off your nonprofit will be in the long run.

Spotlight

Indiana University Foundation

In 1936, a small group of alumni, friends, and members of the Indiana University community founded the IU Foundation to fulfill a dream of educational opportunity for all. A not-for-profit corporation, IUF is dedicated to maximizing private sector support for IU. State appropriations provide less than a third of IU’s operating budget, so private gifts are vital to keeping an IU education both exceptional and affordable.

OTHER ARTICLES

Is Your Nonprofit Overspending on IT?

Article | February 26, 2020

The nonprofit sector is absolutely crucial to improving the quality of life of millions of people everyday. In order to fulfill their mandate and serve their communities, these organizations must operate effectively as businesses with constraints and challenges that are unique to their sector. Doing more with less, and effectively leveraging limited resources is a common theme that spans finance, HR, operations and IT departments.

Read More

6 Ways to Engage Peer-to-Peer Participants and Increase Donations for Virtual Events

Article | February 26, 2020

In-person peer-to-peer events — like runs, walks and rides — have been a fundraising staple for nonprofits for years. Today, virtual peer-to-peer fundraising events and campaigns have a critically important place in fundraising, too. They’re essential at a time like now, when physical events aren’t possible. They can help a nonprofit to engage with constituents and make them feel part of a community, even when they can’t connect in person. In normal times, they can also be a less expensive way to raise funds year-round in between in-person events.

Read More

Salesforce Nonprofit Cloud Spring 2020 Release: What’s New

Article | February 26, 2020

As members of the nonprofit Salesforce community, we’ve become accustomed to regular releases of new functionality. We review Nonprofit Success Pack (NPSP) notes on bug fixes, patches and enhancements that appear like magic in our orgs every couple of weeks without batting an eyelash, but not all releases are created equally. The two planned for April 29 and May 27 are far more than just a few code tweaks; they’re hearty – meaty, requiring some time to really sink your teeth into them (and I’m not just saying this because I’m ready for breakfast).

Read More

5 Influencer Marketing Mistakes Every Nonprofit Should Avoid

Article | February 26, 2020

Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and transparency as people look for peer recommendations over offers from advertisements. Thus, as nonprofits establish social media marketing plans, they’re exploring the potential of influencer marketing as well.

Read More

Spotlight

Indiana University Foundation

In 1936, a small group of alumni, friends, and members of the Indiana University community founded the IU Foundation to fulfill a dream of educational opportunity for all. A not-for-profit corporation, IUF is dedicated to maximizing private sector support for IU. State appropriations provide less than a third of IU’s operating budget, so private gifts are vital to keeping an IU education both exceptional and affordable.

Events