Can Donor Surveys Really Help You Raise Money?

August 27, 2019 | 36 views

Numerous studies reveal donor satisfaction is the single biggest driver of donor loyalty. According to world-renowned fundraising researcher Adrian Sargent, donors indicating that they were ‘very satisfied’ with the quality of service provided being twice as likely to offer a second or subsequent gift than those who identified themselves as merely satisfied. Sadly, few nonprofits measure it.

Spotlight

Margaret A. Cargill Philanthropies

Margaret A. Cargill Philanthropies is the umbrella organization over two grant-making entities: Margaret A. Cargill Foundation (MACF) and Anne Ray Foundation (ARF). The combined assets of the two entities place MACP among the 10 largest philanthropies in the United States. Anne Ray Foundation is restricted to making grants only to organizations named by the founder, and Margaret A. Cargill Foundation accepts grant proposals by invitation only.

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NONPROFIT MANAGEMENT

Non-Profits Impacting the Economy

Article | July 13, 2022

While it's obvious how non-profits directly improve people's lives, their positive contributions to the US economy are frequently overlooked. A closer examination reveals that non-profit organizations have a large and far-reaching impact on the American economy. Non-profits, in fact, improve and strengthen local, state, and national economies in a variety of ways, including the following: The more than $826 billion spent on salaries, benefits, and payroll taxes by non-profits each year accounts for a sizable portion of their nearly $2 trillion annual budget. Non-profit employees also pay taxes on their salaries, as well as sales taxes and property taxes on what they own. Non-profits that provide care for children or elderly parents allow family members who would otherwise be responsible for providing care to work outside the home. Non-profit organizations also offer job training and placement services to people who would otherwise be unemployed or underemployed. Non-profits spend nearly $1 trillion on goods and services each year, ranging from large expenses like medical equipment for non-profit hospitals to small purchases like office supplies, food, utilities, and rent. Non-profits have an even greater impact because they generate economic activity and jobs that spread throughout the community. Consider arts programming as one example. By attending a play at a local non-profit community theater, you likely helped local businesses as well as the cast, crew, and administrative staff. Have you paid for parking? Did you purchase the appropriate earrings, shoes, or tie for the occasion? Did you eat before the show or meet up with friends afterwards? If this is the case, you have increased the economic impact of that theater by helping to create more jobs in the local economy while also increasing tax revenue for the local government. Have you ever noticed how local non-profits are frequently mentioned in brochures for local chambers of commerce as a top reason for businesses to locate there? Many cities are proud of their beloved cultural amenities, such as non-profit museums and performing arts centres. Non-profit colleges, which demonstrate the value of an educated workforce, and non-profit healthcare facilities, which reinforce a commitment to well-being, are also common features. While these local icons are rarely labelled as "non-profits" in brochures, business leaders intuitively recognize the enormous value that local non-profits contribute to the community's quality of life.

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NONPROFIT MANAGEMENT

4 Challenges that Large Non-profit Organizations Face

Article | July 12, 2022

Large non-profit organisations must frequently overcome extreme challenges in order to stay on track toward achieving their mission and goals. There are currently 1.4 million tax-exempt organisations in the United States alone, so there is no shortage of non-profit organisations competing for resources, financial assistance, and talent. The challenge is exacerbated because a large non-profit (or small non-profit) is expected to make all strategic decisions with its organisational mission in mind. The good news is that a non-profit’s mission can guide them in making the right decisions and overcoming obstacles. Large non-profits face numerous challenges on a daily basis in order to stay on track. These issues include sustainability, donor retention and engagement, finding the right volunteers, and organising internal and external processes. Today, we'll go over these issues in greater depth and offer solutions. How Can Large Non-profits Be Sustainable? Sustainability is critical to a large non-profit’s long-term success. Large non-profit organizations frequently must uphold a recognizable brand and reputation. Developing a strategic plan with sustainability as the foundation starts with an organization's mission and vision. How Can Large Non-profits Keep and Engage Donors? Another issue that large non-profit organizations frequently face is retaining and engaging donors. Did you know that in 2015, 373.25 billion dollars were donated to charitable causes? Large non-profit organizations are tasked with acquiring new donors, engaging their donor base, and retaining valuable relationships. Donor retention rates for offline-only donors are 29%, while online-only donors have a 21% retention rate. Raising these averages by a few percentage points can give a large non-profit organization more reach. How Can a Large Non-profit Find the Right Volunteers? A large non-profit can save a lot of money by identifying and recruiting the right volunteers for the right strategic jobs. According to an Independent Sector study, the average volunteer hour is worth more than $24.00 (2016 data). The value of volunteerism can quickly add up large non-profit organizations that rely heavily on volunteers. Volunteers also provide valuable skill sets to non-profits, which can improve an organization's ability across departments. How Can Large Non-profits Improve Processes? Setting up processes is one of the most important things a large non-profit can do to ensure consistency and control throughout the organization. Every aspect of the organization, including but not limited to fundraising, volunteer coordination, training, strategic engagement, and retention strategies, should have a process in place. Organizations that want to create a road map for success must devote time to strategic planning.

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NONPROFIT MANAGEMENT

What Are the Top Five Lessons for Your Non-Profit This Year?

Article | July 28, 2022

It is crucial to keep a keen eye on what the significant figures imply for NGO’s and how they affect their operations. Learn more in detail in the 5 key lessons! It's alluring to concentrate just on the significant figures that affect the non-profit industry as a whole. However, it's equally crucial to concentrate on what those significant figures imply for certain NGOs and how they may affect your day-to-day operations. The report can be used to learn the following five key lessons. Lesson One: Small-Dollar Donors Are Being Left Behind Around 84.1% of contributors give less than $500 yearly to the organisations they support, and just 19% of new donors are retained over time, according to the most recent Fundraising Effectiveness Project data. This indicates that the great majority of small-dollar donors are leaving non-profit organizations. Lesson Two: There are Winners and Losers by Mission Type Donors change the emphasis they give to certain missions every year. Donors' giving priorities clearly reflect the legacy of COVID-19 as well as the enduring influence of racial and social justice movements. The number of non-profits with missions in the arts, culture, or healthcare increased significantly in 2020. Non-profits with an emphasis on foreign affairs, human services, and education, on the other hand, had slow growth or reductions in 2021. Lesson Three: Corporate Giving is a Distraction It will become more crucial to engage with people instead of concentrating on corporate ties as businesses modify their philanthropic alliances and employees try to support their preferred causes outside of their workplace's giving program. Lesson Four: It’s Time to Modernize Bequest Giving A warning sign that NGOs are not investing in highlighting the opportunities available with legacy gifts is the decline in bequests during 2021. Although any donor can establish a contribution through their estate to a non-profit they are passionate about, there is a frequent misconception that bequests must be customized for significant donors. Lesson Five: Retention and Acquisition Benchmarks Are Critical For its key revenue figures, the Giving USA report heavily depends on IRS 990 information. When examining giving trends throughout the sector, that data is helpful, but it is less helpful when attempting to comprehend the behavior of all donors. It is reassuring to see that when discussing contributors' ongoing support of NGOs, the Fundraising Effectiveness Project's data on acquisition and retention of individual donors was recognised as the primary source. It's crucial to comprehend donor behaviour, and you can achieve this by comparing the donor behaviour of your own organization to benchmarks from the ‘Fundraising Effectiveness Project.’

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NONPROFIT MANAGEMENT

Top 5 Trends for Non-Profits in 2022

Article | July 11, 2022

Non-profits can lead with a data-driven strategy that seamlessly connects staff and volunteers and engages donors if they have the right tools. In the coming year, non-profits will continue to correct course in a still chaotic environment, providing opportunities to rethink strategy with data gathered since transitioning to a digital-first environment. With Dreamforce in the rear-view mirror and the new year fast approaching, our non-profit experts are here to share the top five trends for non-profits in 2022. Non-profits continue to adapt and shift strategies: 89% of non-profit marketers have updated their digital engagement strategy and the ability to pivot to digital-first options. For example, remote fundraising; these are the times when organizations adapt to change and priorities to win the hearts of constituents. Connection and collaboration from anywhere: Getting together, meeting new people, and gathering has changed drastically and will continue to evolve. Hence making remote connections is a key trend for non-profits in 2022. Data-informed decisions: Establishing transparency around your non-profit gives you insights into how your funds are spent. The best way to showcase it is through data-informed decisions. Invest in people: Non-profits use digital platforms and can depend on that data to create meaningful conversations with donors and volunteers to build relationships and also with the staff to ensure what are their needs that requires attention. After two years of going digital, every non-profit’s new year's resolution should be to put data to use. Using data through foundational technology is the best way to connect with constituents while also remaining agile in order to adapt and ensure that teams are working effectively to power your mission. Non-profits must continue to adapt to new ways of fundraising in a hybrid work environment in order to survive and thrive. Furthermore, there is a greater emphasis on finding new ways to connect with donors in an entirely digital environment.

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Spotlight

Margaret A. Cargill Philanthropies

Margaret A. Cargill Philanthropies is the umbrella organization over two grant-making entities: Margaret A. Cargill Foundation (MACF) and Anne Ray Foundation (ARF). The combined assets of the two entities place MACP among the 10 largest philanthropies in the United States. Anne Ray Foundation is restricted to making grants only to organizations named by the founder, and Margaret A. Cargill Foundation accepts grant proposals by invitation only.

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NONPROFIT MANAGEMENT

Ameren Corporation adds $10,000 American Red Cross donation to Hurricane Ida recovery assistance

Ameren Corporation, American Red Cross | September 08, 2021

To help communities impacted by Hurricane Ida recover from the disaster, Ameren Corporation not only sent equipment and hundreds of co-workers to Louisiana, the company is also donating $10,000 to the American Red Cross for additional relief assistance. "Our thoughts go out to all the communities impacted by Hurricane Ida as they go about the work of recovering from the damage caused by this storm," said Warner Baxter, chairman, president and CEO of Ameren Corporation. "In addition to deploying hundreds of our Ameren co-workers to assist with getting the power back on, we are adding a donation to support the American Red Cross and the critical role they play in providing emergency relief to so many in need during this challenging time." Ameren is an engaged partner in the electric industry's mutual assistance network through Edison Electric Institute, and available to help with workforce resources, while also providing financial donations when emergencies in other parts of the country occur. Through the mutual assistance network, Ameren Illinois and Ameren Missouri are eligible to ask for assistance from neighboring energy companies when a crisis occurs. For those wishing to make their own donation, please visit RedCross.org to make a contribution. About Ameren Corporation St. Louis-based Ameren Corporation powers the quality of life for 2.4 million electric customers and more than 900,000 natural gas customers in a 64,000-square-mile area through its Ameren Missouri and Ameren Illinois rate-regulated utility subsidiaries.Ameren Illinois provides electric transmission and distribution service and natural gas distribution service. Ameren Missouri provides electric generation, transmission and distribution services, as well as natural gas distribution service. Ameren Transmission Company of Illinois operates a rate-regulated electric transmission business in the Midcontinent Independent System Operator, Inc.

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Grants From Donor-Advised Funds Totaled $23.42 Billion in FY2018

Philanthropy News Digest | November 14, 2019

Grants awarded from donor-advised funds in the United States in fiscal year 2018 totaled a record $23.42 billion, up 18.9 percent from the $19.7 billion awarded in 2017, a report from the National Philanthropic Trust finds. Based on an analysis of data from IRS Form 990s filed by nearly a thousand DAF-sponsoring charitable organizations, including national charities, community foundations, and single-issue entities, the thirteenth edition of NPT's Donor-Advised Fund Report found that grantmaking by donor-advised funds to qualified charities nearly doubled over the past five years, from $12.35 billion in 2014 to $23.42 billion in 2018. The report found that total DAF assets available for grantmaking increased 8.3 percent on a year-over-year basis in 2018, to an all-time high of $121.42 billion, while contributions to DAF accounts increased 20.1 percent, to a record $37.12 billion.

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Community Bank donates $41,750 to nonprofits in New York

Olean Times Herald | October 10, 2019

For the second year, Community Bank N.A. staff in Cattaraugus County marked National Good Neighbor Day by being involved in helpful activities and donating to community causes and organizations. New York state branches contributed $41,750 to local nonprofits of their choice, including Genesis House of Olean. Olean’s branch will also continue to help staff the Warming House during the end of each semester, when student volunteers are away on school break. “National Good Neighbor Day is an opportunity for us to showcase the love we have for our communities and neighbors — all while having fun,” Eric Garvin, a Community Bank vice president, said. “We’re truly honored to be a part of this community and are grateful for the chance to give back.” The Franklinville branch collected non-perishable food items for Catholic Charities’ food pantry.

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NONPROFIT MANAGEMENT

Ameren Corporation adds $10,000 American Red Cross donation to Hurricane Ida recovery assistance

Ameren Corporation, American Red Cross | September 08, 2021

To help communities impacted by Hurricane Ida recover from the disaster, Ameren Corporation not only sent equipment and hundreds of co-workers to Louisiana, the company is also donating $10,000 to the American Red Cross for additional relief assistance. "Our thoughts go out to all the communities impacted by Hurricane Ida as they go about the work of recovering from the damage caused by this storm," said Warner Baxter, chairman, president and CEO of Ameren Corporation. "In addition to deploying hundreds of our Ameren co-workers to assist with getting the power back on, we are adding a donation to support the American Red Cross and the critical role they play in providing emergency relief to so many in need during this challenging time." Ameren is an engaged partner in the electric industry's mutual assistance network through Edison Electric Institute, and available to help with workforce resources, while also providing financial donations when emergencies in other parts of the country occur. Through the mutual assistance network, Ameren Illinois and Ameren Missouri are eligible to ask for assistance from neighboring energy companies when a crisis occurs. For those wishing to make their own donation, please visit RedCross.org to make a contribution. About Ameren Corporation St. Louis-based Ameren Corporation powers the quality of life for 2.4 million electric customers and more than 900,000 natural gas customers in a 64,000-square-mile area through its Ameren Missouri and Ameren Illinois rate-regulated utility subsidiaries.Ameren Illinois provides electric transmission and distribution service and natural gas distribution service. Ameren Missouri provides electric generation, transmission and distribution services, as well as natural gas distribution service. Ameren Transmission Company of Illinois operates a rate-regulated electric transmission business in the Midcontinent Independent System Operator, Inc.

Read More

Grants From Donor-Advised Funds Totaled $23.42 Billion in FY2018

Philanthropy News Digest | November 14, 2019

Grants awarded from donor-advised funds in the United States in fiscal year 2018 totaled a record $23.42 billion, up 18.9 percent from the $19.7 billion awarded in 2017, a report from the National Philanthropic Trust finds. Based on an analysis of data from IRS Form 990s filed by nearly a thousand DAF-sponsoring charitable organizations, including national charities, community foundations, and single-issue entities, the thirteenth edition of NPT's Donor-Advised Fund Report found that grantmaking by donor-advised funds to qualified charities nearly doubled over the past five years, from $12.35 billion in 2014 to $23.42 billion in 2018. The report found that total DAF assets available for grantmaking increased 8.3 percent on a year-over-year basis in 2018, to an all-time high of $121.42 billion, while contributions to DAF accounts increased 20.1 percent, to a record $37.12 billion.

Read More

Community Bank donates $41,750 to nonprofits in New York

Olean Times Herald | October 10, 2019

For the second year, Community Bank N.A. staff in Cattaraugus County marked National Good Neighbor Day by being involved in helpful activities and donating to community causes and organizations. New York state branches contributed $41,750 to local nonprofits of their choice, including Genesis House of Olean. Olean’s branch will also continue to help staff the Warming House during the end of each semester, when student volunteers are away on school break. “National Good Neighbor Day is an opportunity for us to showcase the love we have for our communities and neighbors — all while having fun,” Eric Garvin, a Community Bank vice president, said. “We’re truly honored to be a part of this community and are grateful for the chance to give back.” The Franklinville branch collected non-perishable food items for Catholic Charities’ food pantry.

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