Building your brand for nonprofits

| February 21, 2018

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There are about 1.5 million nonprofits in the United States today. Choose a strategy that your nonprofit truly believes in. Sticking with one strategy will relay a consistent message across all channels of communications. Communication with your donors is key; when they look at your website and social media accounts, your authenticity will be proven by how consistent you are. Perception is reality.

Spotlight

Medair

Medair is a humanitarian organisation inspired by our Christian faith to relieve human suffering in some of the world’s most remote and devastated places. We bring relief and recovery to people in crisis, regardless of race, creed or nationality.

OTHER ARTICLES

New Nonprofit Board Leadership: 3 Ways to Empower Your Board

Article | February 13, 2020

Nonprofit board leadership has always been a bit tricky for those in charge. Board chairs are, like the other members of the board, deeply invested in the success of the nonprofit itself. Further, they appreciate the connections being on a board affords. In addition, however, nonprofit board chairs and directors are also directly responsible for the cohesiveness, effectiveness, and, eventually, results of the decisions that are made. To this end, those that are the most impacted by these decisions should be on the lookout for new ways to empower boards to be effective and inventive. Nonprofits rely heavily on their boards for strategic decision making. Giving boards the right tools and resources to do so is half of the battle.

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5 Peer-to-Peer Fundraising Resources for a Winning Strategy

Article | February 12, 2020

In the age where you can watch a movie on your phone and answer the phone on your watch, convenience is the name of the game. To provide a flexible fundraising experience for the modern donor, your nonprofit can leverage peer-to-peer fundraising. Whether you hold a DIY campaign year-round or host time-based campaigns for specific programs, peer-to-peer fundraising campaigns are successful in part, because fundraisers choose how they raise money for your mission.

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Nonprofit Advertising: A Guide to Different Approaches and Examples

Article | February 25, 2020

If you’re working passionately for a cause, you know how heartbreaking it can feel to realize that you don’t always have the budget to make your nonprofit seen by the world. Billions of dollars are spent every year to design larger-than-life billboards and gorgeous commercials for products and services — a luxury that most nonprofits, especially local ones, can’t afford. Plus, advertising a cause is a different ballgame than advertising a product or service, because the exchange between donor and nonprofit isn’t tangible.

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Donor Data: 5 Data Tips for More Efficient Fundraising

Article | February 11, 2020

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of information.

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Spotlight

Medair

Medair is a humanitarian organisation inspired by our Christian faith to relieve human suffering in some of the world’s most remote and devastated places. We bring relief and recovery to people in crisis, regardless of race, creed or nationality.

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