Build Your Nonprofit with Funding in Mind

ALESHA MATHIS | March 4, 2020

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Nonprofit Founders open a door to a foreign world when they follow their passion and dream into the nonprofit space. Often, Founders have experienced trauma in their life and didn’t have the help they needed when they were in the middle of their situation. They came through to the other side, but they have a nagging feeling in the very core of their being that they can be the solution that they needed for others. Founders find confusing language – ED, NPO, appeals, Donor-advised funds- and an even more confusing way of doing things. They just want to help people but instead, they feel they are drowning in to-dos and lack of funding. So, they plug along on the never-ending to-do list, never feeling like they are making progress and spending time on things that don’t move the nonprofit forward. They continue to cover expenses with their own money or organize another event because they don’t know any other way to get funds.

Spotlight

MALDEF

Founded in 1968, MALDEF is the nation’s leading Latino legal civil rights organization. Often described as the “law firm of the Latino community”, MALDEF promotes social change through advocacy, communications, community education, and litigation in the areas of education, employment, immigrant rights, and political access.

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FUNDRAISING

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Article | June 2, 2021

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NONPROFIT MANAGEMENT

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Article | May 28, 2021

For small nonprofits struggling to keep pace with day-to-day work, planning ahead can seem like a luxury. Especially when it comes to IT asset maintenance: If everything is functioning well right now, why mess with it? But a little work now can save a lot of work in the future. It can also prevent downtime, security incidents, and other issues that can hurt your organization.

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NONPROFIT MANAGEMENT

Nonprofit Communications Plan: How-To Identify an Audience and Create an Avatar

Article | May 25, 2021

Any experienced marketer would tell you that understanding one’s audience is key to success in communication. When creating a strategic communications plan, it is important to identify your goals for each particular communications effort. After you identify the goals and objectives of your communication efforts, you can identify an audience. Brainstorm different groups of people you hope to reach that can help you accomplish your organization’s objectives. Each goal may have several different audiences in which you want to communicate to. When you identify your audience, it will help you decide how to tailor your message to make it relatable to them. Your audience should feel as though your content was written directly to them, which is where constructing an avatar – or ideal customer – comes into play. We will talk more about avatars in just a moment.

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Spotlight

MALDEF

Founded in 1968, MALDEF is the nation’s leading Latino legal civil rights organization. Often described as the “law firm of the Latino community”, MALDEF promotes social change through advocacy, communications, community education, and litigation in the areas of education, employment, immigrant rights, and political access.

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