Beyond Giving Tuesday: End of Year Campaign Strategies for Your Nonprofit

CHRIS HAMMOND | August 13, 2019

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For a nonprofit organization, the end of the year can be a critical time to raise funds and reach annual goals. In recent years, giving Tuesday has become a cultural phenomenon of giving back after Thanksgiving and Black Friday and many nonprofits see an increase in donations on this day.

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VolunteerNow (USA)

VolunteerNow connects the human resources needed to power and support thriving nonprofits and vibrant volunteerism, and has been doing so since 1971. Our mission is to transform communities through volunteerism. VOLY.org, powered by VolunteerNow, demonstrates our focus on volunteer innovation, impact and engagement. This innovative proprietary technology is the 24/7 virtual connection point between thousands of volunteers and regional service opportunities. Using this technology tool, we hope to mobilize 60,000 new volunteers over the next three years to benefit the North Texas community. Volunteers can truly change everything, one cause and one service opportunity at a time. We encourage everyone today to VolunteerNow to make a difference.

OTHER ARTICLES

Nonprofit Success in Times of Crisis

Article | April 22, 2020

In recent weeks all business sectors across America have made significant transitions with their work force and have overcome huge hurdles to their success in response to the Covid-19 pandemic. Employees everywhere are doing their best to meet the goals expected of them in a time of intense uncertainty and rapid change. The nonprofit sector is one industry that has faced unique challenges due to the pandemic.

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It’s Time To Develop A Digital Fundraising Strategy – Nonprofits

Article | February 24, 2020

The internet is an amazing place, and not just because of the cat memes and Vines. Yes, sure there are loads of great things to do on the digital playground, but it’s also the ideal place for a nonprofit to fundraise. Let’s be real, it’s 2020 and online fundraising is really the main way that you’re going to receive donations to your nonprofit. Snail mail is so last decade. So then how should you do it? Tying your digital fundraising strategy with your digital marketing strategy is critical for maintaining messaging and credibility across all platforms, but what does that mean? Can’t you just add a “Donate Now” button on your website and call it a day? Unfortunately, digital fundraising is not that clean and simple—there’s quite a bit of process behind it all.

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How to Boost Donations Through Online Point-of-Sale Fundraising

Article | February 17, 2020

According to data firm Statista’s most recent e-commerce outlook, Americans will spend over $1,500 online each over the next 12 months. Moreover, that number is expected to surge even higher as Americans opt to do their holiday shopping online rather than wind their way through those infamous, in-store holiday crowds. If your nonprofit is able to turn that online shopping activity into a fundraising stream, there’s massive potential to boost donations. And the good news is that it’s not incredibly difficult to get started. Below, we’ll walk through how you can get your organization set up to accept these donations during your community’s online point-of-sale moments. First, however, we’ll explore the overall value of point-of-sale fundraising and why you need to consider it as a viable strategy for your nonprofit.

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How To Use The Digital Fundraising Cycle To Raise More Online

Article | February 24, 2020

While it used to be a nice to have, digital should now be a part of every organization’s strategy. Things that used to be done offline, have now all moved online – such as shopping, banking and ordering food. A lot of our relationships and communities are online as well. Facebook, Instagram, Snapchat – connecting with people online has become a part of our everyday lives as it’s more convenient, accessible and easy to use. And so as an organization, we need to be where our people are – online. Channels like direct mail are still important, however, more and more people are coming online to donate every year.

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Spotlight

VolunteerNow (USA)

VolunteerNow connects the human resources needed to power and support thriving nonprofits and vibrant volunteerism, and has been doing so since 1971. Our mission is to transform communities through volunteerism. VOLY.org, powered by VolunteerNow, demonstrates our focus on volunteer innovation, impact and engagement. This innovative proprietary technology is the 24/7 virtual connection point between thousands of volunteers and regional service opportunities. Using this technology tool, we hope to mobilize 60,000 new volunteers over the next three years to benefit the North Texas community. Volunteers can truly change everything, one cause and one service opportunity at a time. We encourage everyone today to VolunteerNow to make a difference.

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