Ask Donors to Give Again with Positive Reinforcement

ELIZABETH CHUNG | September 2, 2014

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It’s a pretty common experience. Someone you haven’t talked to in a long time – months, even years – suddenly messages you out of the blue. But rather than ask how you’re doing or catching up for lost time, they immediately ask for a favor.

It’s not that you’re unhappy to help – in fact, you could really care about their situation and want to lend a hand. But there’s something about being asked abruptly for a favor – especially after not talking for a long time – that can leave people less excited to take action. It doesn’t communicate any interest or appreciation for them as people.

Spotlight

Cardborigami

Founded on the principles of population health management, we apply integrative bio-psycho-social models to set a transitional path out of homelessness. In other words, we address a given individual as a whole by taking into account the various aspects of their physical health, mental health, and social reintegration needs. We believe that close community-level coordination is necessary to address any population subset impacted by homelessness. This includes alignment with local and regional healthcare systems, advanced IT, and funding of homeless aid organizations based on outcomes.

OTHER ARTICLES

How to Keep the Lights On at Your Nonprofit During a Global Crisis

Article | March 25, 2020

Thousands of nonprofits have responded to COVID-19 (coronavirus) and mobilized resources to aid in research and testing, provide medical supplies, deliver meals, support workers in financial distress, and more. But for nonprofits with missions that aren’t directly related to emergency response or relief, fundraising during a global pandemic can be tricky. Many nonprofits are questioning how to maintain some semblance of normalcy in their operations, particularly how to send donation appeals and engage their communities while being respectful of the urgency and gravity of the COVID-19 pandemic. We gathered the following tips to help guide you in this difficult time when so many nonprofit professionals are concerned with appearing tone-deaf or feel uncomfortable asking for money that supports anything other than coronavirus resources.

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LinkedIn for Nonprofits: 8 Strategies for Success

Article | March 9, 2020

LinkedIn, like its other social media counterparts, has hundreds of millions of registered users. However, a large user base doesn’t guarantee that you’ll drive engagement on your posts, which is what you really want. And a highly engaged audience, even if it’s smaller, is how you accomplish this. In that light, what makes LinkedIn valuable for your nonprofit is the audience. It’s a group of business to business (B2B) professionals who who are looking for connections and relevant content: they don’t want personal life updates or overtly politicized news, unless it’s relevant to their line of work. In fact, LinkedIn is the top choice for marketers who want to promote their content, data, and relevant news.

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3 Secrets to a Successful Nonprofit Digital Transformation

Article | June 22, 2020

In light of the COVID-19 pandemic, nonprofit digital transformation is no longer a choice. Organizations are now faced with unprecedented challenges and are turning to technology to work remotely, transfer fundraising efforts online, and check in on the vulnerable populations they serve. The technology needed to accomplish this and fulfill your mission is important, but you must put a plan in place to ensure that the people using these technologies can successfully learn the new processes. Whether they’re your internal staff members, volunteers, board members, or your beneficiaries, people must remain at the heart of your nonprofit digital transformation.

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5 Peer-to-Peer Fundraising Resources for a Winning Strategy

Article | February 12, 2020

In the age where you can watch a movie on your phone and answer the phone on your watch, convenience is the name of the game. To provide a flexible fundraising experience for the modern donor, your nonprofit can leverage peer-to-peer fundraising. Whether you hold a DIY campaign year-round or host time-based campaigns for specific programs, peer-to-peer fundraising campaigns are successful in part, because fundraisers choose how they raise money for your mission.

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Spotlight

Cardborigami

Founded on the principles of population health management, we apply integrative bio-psycho-social models to set a transitional path out of homelessness. In other words, we address a given individual as a whole by taking into account the various aspects of their physical health, mental health, and social reintegration needs. We believe that close community-level coordination is necessary to address any population subset impacted by homelessness. This includes alignment with local and regional healthcare systems, advanced IT, and funding of homeless aid organizations based on outcomes.

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