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The CARES Act Provides Financial Relief for Nonprofits

Article | April 15, 2020

The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), the largest economic relief bill in U.S. history with an estimated $2.2 trillion price tag, was signed into law on March 27, 2020. The CARES Act includes several key relief elements that could prove essential for nonprofit organizations affected by the economic downturn.

Lessons From the Past Can Inform the Future of Fundraising

Article | March 30, 2020

It has been said that history repeats itself, first as tragedy, and then as farce. In times like now, however, it is important to look to lessons of the past in order to inform the future of our organizations. With the advent of COVID-19 and a global pandemic, leaders and staff from nonprofit organizations are looking for direction, clarity and hope. By looking at where we have been, it is possible to glean strategies and tactics that will serve our organizations and make us much stronger than we were before. Let’s unpack a few key lessons from a few times in our history.

Your 5-Step Guide to Nonprofit Email Marketing

Article | February 19, 2020

Next time you want to know how many people in a room volunteer for a nonprofit organization, just stand on the nearest chair and announce that you are a nonprofit marketing and fund development professional. Before you know it, you will be peppered with questions. How can we get the word out about our programs? How do we engage our community? How can we raise more money? I’m always impressed by both the number of people who volunteer in their communities, and by the passion they bring to this work. They are hungry to know what they can do to make their organizations stronger and more effective, so that they can do more for those they serve.

LinkedIn for Nonprofits: 8 Strategies for Success

Article | March 9, 2020

LinkedIn, like its other social media counterparts, has hundreds of millions of registered users. However, a large user base doesn’t guarantee that you’ll drive engagement on your posts, which is what you really want. And a highly engaged audience, even if it’s smaller, is how you accomplish this. In that light, what makes LinkedIn valuable for your nonprofit is the audience. It’s a group of business to business (B2B) professionals who who are looking for connections and relevant content: they don’t want personal life updates or overtly politicized news, unless it’s relevant to their line of work. In fact, LinkedIn is the top choice for marketers who want to promote their content, data, and relevant news.