About the course: Nonprofit Customer Relationship Management with Salesforce

| September 28, 2019

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Explore how to improve the operation of your tax-exempt organization using the Salesforce Nonprofit Success Pack (NPSP), a leading cloud-based customer relationship manager for NGOs. The NPSP is designed to address the unique data management needs of your nonprofit, including volunteer, donation, and grant management.

Spotlight

Human Rights Watch

Human Rights Watch is a nonprofit, nongovernmental human rights organization made up of roughly 400 staff members around the globe. Its staff consists of human rights professionals including country experts, lawyers, journalists, and academics of diverse backgrounds and nationalities. Established in 1978, Human Rights Watch is known for its accurate fact-finding, impartial reporting, effective use of media, and targeted advocacy, often in partnership with local human rights groups. Each year, Human Rights Watch publishes more than 100 reports and briefings on human rights conditions in some 90 countries, generating extensive coverage in local and international media. With the leverage this brings, Human Rights Watch meets with governments, the United Nations, regional groups like the African Union and the European Union, financial institutions, and corporations to press for changes in policy and practice that promote human rights and justice around the world.

OTHER ARTICLES

5 Videos That Show Creative Ways to Market Your Nonprofit

Article | April 27, 2020

Video marketing increases brand engagement, reflects your nonprofit brand personality, and informs the public about your impact. The key is to approach your video marketing strategy in a creative way so you can stand out from the crowd. The following five videos are creative examples from which you can draw inspiration, from capturing your audience’s attention to building strong storylines that deliver information in innovative ways. In each example, we’ll dissect some best practices and learnings you can take away in order to level up your own videos.

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Donor Data: 5 Data Tips for More Efficient Fundraising

Article | February 11, 2020

Each and every interaction your nonprofit has with supporters comes with a data point. Whether that’s an opened email newsletter, a social media comment, or the many digital donations made during your year-end fundraiser, these interactions provide a wealth of information.

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2020 marketing trends for non-profit organisations

Article | March 2, 2020

As many of you reading this will know, Marcomedia was founded on our expertise in the non-profit sector and we have a long, proud history of delivering design, print and web to charities, the public sector and non-profit organisations – as well as spotting trends. So, here are our tips for non-profit marketing in 2020.

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5 Fundraising Trends for Growing Nonprofits in 2020

Article | May 27, 2020

Just like that, we went from talking about the rising trends in fundraising for 2020 to how nonprofits can sustain operations during the COVID-19 pandemic. Needless to say, it was quite the pivot in conversation. The COVID-19 pandemic has had major implications for nonprofit organizations. Unfortunately, it seems as though the uncertain landscape created by the COVID-19 pandemic will be sticking around for the foreseeable future. With that in mind, it’s time for your organization to consider how it can be agile and thrive through uncertainty.

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Spotlight

Human Rights Watch

Human Rights Watch is a nonprofit, nongovernmental human rights organization made up of roughly 400 staff members around the globe. Its staff consists of human rights professionals including country experts, lawyers, journalists, and academics of diverse backgrounds and nationalities. Established in 1978, Human Rights Watch is known for its accurate fact-finding, impartial reporting, effective use of media, and targeted advocacy, often in partnership with local human rights groups. Each year, Human Rights Watch publishes more than 100 reports and briefings on human rights conditions in some 90 countries, generating extensive coverage in local and international media. With the leverage this brings, Human Rights Watch meets with governments, the United Nations, regional groups like the African Union and the European Union, financial institutions, and corporations to press for changes in policy and practice that promote human rights and justice around the world.

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