A Fundraiser’s Guide To Loving Donors

| February 22, 2019

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In some ways, donor retention isn’t all that different from dating. Just like romantic relationships, your organization’s relationships with its donors thrive on communication, appreciation, loyalty, and trust. And just like a romantic relationship, if your donors don’t know you love them, they might not stick around. You can start building a passionate, unbreakable love for the ages by letting your donors know how much you like them.

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United Nations Association of Connecticut

The United Nations Association of Connecticut (commonly abbreviated as UNACONN or UNA-CT) is the official Connecticut state chapter of the United Nations Association - United States of America. It is a nonprofit membership organization dedicated to building understanding of and support for the ideals and vital work of the United Nations among American people. Its educational and humanitarian campaigns, including teaching students in urban schools, clearing minefields and providing school-based support for children in African communities that have been hurt by HIV/AIDS, allow people to have a strong influence at a local level.

OTHER ARTICLES

2020 marketing trends for non-profit organisations

Article | March 2, 2020

As many of you reading this will know, Marcomedia was founded on our expertise in the non-profit sector and we have a long, proud history of delivering design, print and web to charities, the public sector and non-profit organisations – as well as spotting trends. So, here are our tips for non-profit marketing in 2020.

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How to Start a Nonprofit Podcast in 6 Steps

Article | June 4, 2020

One increasingly effective way for organizations to grow their audience and generate awareness is to start a nonprofit podcast. The Breastcancer.org nonprofit podcast, for instance, offers unique insights into prevention, treatment, research, and other breast cancer topics from medical experts and invited guests. The podcast has grown in popularity and now has over 48,000 fans on Facebook and 19,000 followers on Twitter. According to a 2017 study by Infinite Dials, 67 million Americans listen to at least one podcast per month. This listening rate has been growing by up to 10 to 20% per year. With the rise of smart home technologies like Google Home and Amazon Alexa, this trend will likely continue to gain traction.

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The CEO Is the Quarterback for Organizational Fundraising

Article | March 20, 2020

I just learned that the CEO of my organization is leaving in three months, and his successor has been named. In my organization, executive rotation is the norm after a period of years. Still, leadership change is unsettling especially when you are the chief development officer engaged in a silent phase campaign. I have worked with many CEOs in my career. Some understood what their role in fundraising was going to be. Others knew exactly what their role was, but chose not to engage.

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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Article | April 2, 2020

Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. They also have a responsibility to their donors to spend their resources wisely – especially when it comes to things like marketing and communications that often get put on the back burner. In times like this when we’re in a strong economic downturn – and there’s a lot of uncertainty – your major donors may be pausing their donations or limiting them. It is more critical than ever to focus on the items that are going to have the biggest impact.

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Spotlight

United Nations Association of Connecticut

The United Nations Association of Connecticut (commonly abbreviated as UNACONN or UNA-CT) is the official Connecticut state chapter of the United Nations Association - United States of America. It is a nonprofit membership organization dedicated to building understanding of and support for the ideals and vital work of the United Nations among American people. Its educational and humanitarian campaigns, including teaching students in urban schools, clearing minefields and providing school-based support for children in African communities that have been hurt by HIV/AIDS, allow people to have a strong influence at a local level.

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