A Detailed Guide to Crafting Valuable Donor Personas

| March 20, 2017

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A persona is a semi-fictional representation of your ideal constituent(s), including, fundraisers, event participants, volunteers, members and advocates, based on market research and real data you collect about existing and potential supporters. Thus, donor personas describe attributes of people your organization expects to interface with, and can serve different verticals within your organization.

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The Grantsmanship Center

We help nonprofits and government agencies make better communities by offering training and publications to help organizations plan solid programs, write logical, compelling grant proposals and create earned income opportunities. One of the nation's premier providers, over 40 years ago we pioneered an approach where what matters is getting results. Today we carry the torch inspired by these ideas, providing training programs nationwide with follow-up support, publications and information on grantmakers to help you get funded.

OTHER ARTICLES

COVID-19 Assistance for Nonprofits and Small Businesses

Article | March 26, 2020

Nonprofits and small businesses are especially vulnerable to the devastating effects of coronavirus (COVID-19), as many struggle to retain their workforce and maintain critical community services at this time. With our nonprofit and small business clients in mind, we are monitoring loan and grant programs that can help with disaster recovery. A number of programs listed below are specific to our New York City-based clients, however you can contact your local Cresa office for information on similar opportunities in your city or state.

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Engaging Donors with Corporate Giving, Automation, and More!

Article | April 6, 2020

For the majority of nonprofits, you can’t afford to pause your fundraising efforts, even in the midst of a global pandemic. It just means you have to be more creative with your methods and strategies. After all, donor funding is one of the most crucial elements going into any nonprofit’s annual budget. It’s how you run daily operations, pay your staff, and work to make a difference in the world. So what happens when donor budgets tighten and you start to see a lapse in much of your charitable giving? Keeping donors engaged with your organization is an essential aspect of fundraising at all times, but especially during an uncertain economy such as now. Fully engaged donors will be more likely to continue supporting your nonprofit in any way they can, both financially and otherwise.

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3 Secrets to a Successful Nonprofit Digital Transformation

Article | June 22, 2020

In light of the COVID-19 pandemic, nonprofit digital transformation is no longer a choice. Organizations are now faced with unprecedented challenges and are turning to technology to work remotely, transfer fundraising efforts online, and check in on the vulnerable populations they serve. The technology needed to accomplish this and fulfill your mission is important, but you must put a plan in place to ensure that the people using these technologies can successfully learn the new processes. Whether they’re your internal staff members, volunteers, board members, or your beneficiaries, people must remain at the heart of your nonprofit digital transformation.

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The CARES Act Provides Financial Relief for Nonprofits

Article | April 15, 2020

The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), the largest economic relief bill in U.S. history with an estimated $2.2 trillion price tag, was signed into law on March 27, 2020. The CARES Act includes several key relief elements that could prove essential for nonprofit organizations affected by the economic downturn.

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Spotlight

The Grantsmanship Center

We help nonprofits and government agencies make better communities by offering training and publications to help organizations plan solid programs, write logical, compelling grant proposals and create earned income opportunities. One of the nation's premier providers, over 40 years ago we pioneered an approach where what matters is getting results. Today we carry the torch inspired by these ideas, providing training programs nationwide with follow-up support, publications and information on grantmakers to help you get funded.

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