7 Essential Tips to Make Your Nonprofit Mobile-Friendly

KORRIN BISHOP | May 27, 2020

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In 2011, only 11% of traffic to Classy fundraising campaigns came from mobile devices, but by 2018, it was over 50%. Not only does having a mobile-friendly campaign increase your interactions with donors, but it also builds their trust in your organization. Classy’s report Why America Gives found that 41% of donors said they’d have lower trust in how a nonprofit would use their funds if they couldn’t easily donate online or via their mobile device.

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Alzheimer's Society

We’re the UK’s leading dementia charity. We provide information and support, improve care, fund research, and create lasting change for people affected by dementia. Dementia devastates lives. By 2021, 1 million people will be living with the condition. But dementia won't win. Until the day we find a cure, Alzheimer's Society will be here for anyone affected by dementia – wherever they are, whatever they're going through.

OTHER ARTICLES

5 Influencer Marketing Mistakes Every Nonprofit Should Avoid

Article | February 19, 2020

Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and transparency as people look for peer recommendations over offers from advertisements. Thus, as nonprofits establish social media marketing plans, they’re exploring the potential of influencer marketing as well.

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6 KPIs every nonprofit organisation should track and why

Article | February 19, 2020

It’s estimated that Americans donated more than $427.71 billion to US charities in 2018, according to The Annual Report on Philanthropy for 2019. Consequently, many accountancy firms specialise in supporting nonprofit organisations, non governmental organisations (NGOs), charities, foundations and trusts. We asked long-time Fathom customers and nonprofit accounting specialists Jitasa Group, what nonprofit organisations can do to make sure they’re making the most of these donor opportunities. Key performance indicators (KPIs) drive progress. In order to reach a goal, your organisation needs to have that specific goal in mind from the start. Small businesses choose their KPIs based on what will help grow the company and generate more profit.

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Is Your Nonprofit Making These Common Crowdfunding Mistakes?

Article | February 19, 2020

Crowdfunding is fast becoming one of the most popular (and useful) fundraising strategies for all kinds of nonprofits. In 2018, 46% of millennials and 45% of GenXers gave to crowdfunding campaigns. It has the potential to bring in a lot of money, help you expand your network, and raise awareness of your cause all at the same time! First introduced to help entrepreneurs and inventors attract investors and raise money to launch their business, the approach has grown substantially, with some experts predict crowdfunding will become a $90-$96 billion dollar industry in the next few years! We created this handy guide to help you avoid some of the common crowdfunding mistakes that nonprofits make when deploying a campaign. We’ve also gathered some industry best practices that will help make your campaigns more successful.

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5 Easy Ways to Boost Your Nonprofit's Online Presence

Article | February 19, 2020

Marketing is often the last thing most organizations think about when starting off. It makes sense that the most important things to do are develop a business plan, determine your service/product offering, get all your legal and financial ducks in a row, and find a way to go-to-market. However, for non-profit and for-purpose organizations just getting off the ground, one of the most important things to establish is your online image. Things that can be extremely influential in how quickly and effectively you can gain traction digitally are branding, social presence, and content curation.

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Spotlight

Alzheimer's Society

We’re the UK’s leading dementia charity. We provide information and support, improve care, fund research, and create lasting change for people affected by dementia. Dementia devastates lives. By 2021, 1 million people will be living with the condition. But dementia won't win. Until the day we find a cure, Alzheimer's Society will be here for anyone affected by dementia – wherever they are, whatever they're going through.

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