6 Ways to Raise More with Facebook Fundraisers

BRENT MERRITT | October 25, 2019

article image
Facebook Fundraisers are a relatively new fundraising tool, but they’re already driving a major boost in revenue for some nonprofit organizations. The 2019 M+R Benchmarks Report observed that for certain nonprofit sectors the impact has been “dramatic,” and for health nonprofits, in particular, it appeared “nothing short of transformative.” The reason these peer-to-peer fundraisers are so effective is that they can tap into networks of people who aren’t personally invested in your cause but who are willing to give based on their relationships with your organization’s supporters. Additionally, Facebook has made both creating and donating to Fundraisers a highly streamlined process.

Spotlight

JCI Sheffield

We are a membership-based nonprofit organization of 200,000 young people ages 18 to 40 in 5,000 communities and more than 100 countries around the world. Each JCI Member shares the belief that in order to create lasting positive change, we must improve ourselves and the world around us. We seek targeted solutions to the unique problems in our communities to build a better world, creating global impact. JCI Sheffield run a number of events to help you gain skills and experience that can transfer into the workplace. We also run community projects that create a positive impact on Sheffield and surrounding areas.

OTHER ARTICLES

Ladder of Engagement: Nonprofit Fundraising Strategies

Article | June 2, 2021

Have you ever heard of the "Ladder of Engagement"? It's definitely not a new strategy, but as the world increasingly relies on keeping audiences engaged and connected, it's an increasingly important tool for all nonprofits. The nonprofit ladder of engagement is a powerful tool to hook your "casual follower" and move them toward being your most loyal donor and everything in between. If you don't already have a strategic ladder of engagement for your nonprofit, now's a great time to develop one. And for organizations that have one in place, it's good practice to evaluate and make adjustments from time to time--and summer is an excellent time of year to do just that! This blog will help you develop or update your nonprofit's ladder of engagement.

Read More

5 Influencer Marketing Mistakes Every Nonprofit Should Avoid

Article | February 19, 2020

Did you know that 68% of social media users decided to donate to a nonprofit after engaging with a cause on social media? Today, leveraging different social media channels to market your fundraising campaigns is crucial. However, there’s an increasing demand in the world for authenticity and transparency as people look for peer recommendations over offers from advertisements. Thus, as nonprofits establish social media marketing plans, they’re exploring the potential of influencer marketing as well.

Read More

How association leaders can bust myths about nonprofits

Article | March 15, 2020

The nonprofit world has a certain reputation: slow-moving, low-paying, and providing little room for advancement. And a report last month from Nonprofit HR shows that the conventional wisdom is persistent. A survey of more than 1,000 workers in both nonprofits and for-profits found that half of them would be seeking work in the next five years, and that 23 percent of those wouldn’t consider work at nonprofit. Among the most common reasons given for that were the low pay, lack of advancement opportunities, and a sense that nonprofits are “not well-run businesses.” Time for everybody in nonprofitdom to do another walk of shame.

Read More

Nonprofit Marketing Trends to Help You Prioritize

Article | March 25, 2020

Marketing is an essential part of fundraising for your nonprofit. In other words, if you want to raise money, people in your community have to know about your organization. Because everything changes fast, part of marketers’ jobs is to stay up to date with what is happening. In my position as chief marketer for our portfolio brands, I spend a lot of time learning what's new, as well as getting information on trends and new strategies. Therefore, today I wanted to share information that global marketers are doing that your nonprofit should know. As you know, there's a lot of disruption and innovation occurring. Nonprofits that take advantage of trends and ideas do the best when it comes to expanding their supporter base and fundraising. By the way, if you want to know where not to spend your precious fundraising dollars, check out a recent article about five marketing money-wasters.

Read More

Spotlight

JCI Sheffield

We are a membership-based nonprofit organization of 200,000 young people ages 18 to 40 in 5,000 communities and more than 100 countries around the world. Each JCI Member shares the belief that in order to create lasting positive change, we must improve ourselves and the world around us. We seek targeted solutions to the unique problems in our communities to build a better world, creating global impact. JCI Sheffield run a number of events to help you gain skills and experience that can transfer into the workplace. We also run community projects that create a positive impact on Sheffield and surrounding areas.

Events