6 KPIs every nonprofit organisation should track and why

| April 7, 2020

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It’s estimated that Americans donated more than $427.71 billion to US charities in 2018, according to The Annual Report on Philanthropy for 2019. Consequently, many accountancy firms specialise in supporting nonprofit organisations, non governmental organisations (NGOs), charities, foundations and trusts. We asked long-time Fathom customers and nonprofit accounting specialists Jitasa Group, what nonprofit organisations can do to make sure they’re making the most of these donor opportunities. Key performance indicators (KPIs) drive progress. In order to reach a goal, your organisation needs to have that specific goal in mind from the start. Small businesses choose their KPIs based on what will help grow the company and generate more profit.

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The Guide Dogs for the Blind Association

Guide Dogs exists to provide life-changing services to the 360,000 people who are registered blind or partially sighted, and the two million people in the UK living with sight loss. We’ve been on this journey since our first guide dog partnerships were formed in 1931. In recent years, we have expanded our services beyond our dogs to help thousands more people with different needs lead confident, independent and fulfilling lives. But we know we must do more to help the increasing number of people living with sight loss, and those who love and care for them.

OTHER ARTICLES

8 Free Google Tools Nonprofits Can Use for Deeper Insights

Article | March 4, 2020

When nonprofits ask how they can become more data-driven and grow their online presence, Google is often one of our top recommendations. Google offers a wide range of free tools and resources to help nonprofits expand their digital footprint, become more data-driven, optimize paid and organic marketing strategies, and to improve their website’s health and user experience. With so many opportunities for growth, most organizations don’t know where to start. To help your nonprofit make the most of these valuable (and free) resources, we compiled a list of our favorite Google tools for nonprofits and how your team can use them.

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5 Easy Ways to Boost Your Nonprofit's Online Presence

Article | March 4, 2020

Marketing is often the last thing most organizations think about when starting off. It makes sense that the most important things to do are develop a business plan, determine your service/product offering, get all your legal and financial ducks in a row, and find a way to go-to-market. However, for non-profit and for-purpose organizations just getting off the ground, one of the most important things to establish is your online image. Things that can be extremely influential in how quickly and effectively you can gain traction digitally are branding, social presence, and content curation.

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What You Post Matters! Tips to Grow Your Nonprofit’s Following

Article | March 4, 2020

Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more. The larger your following, the more people see your content and calls to action. So, what’s the best way to gain followers? In short, it’s all about engaging content. What you post matters.

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Not for Profit and Charities Update: COVID-19

Article | March 4, 2020

Like everyone, we have been monitoring the COVID-19 situation and are listening to all government recommendations. Our staff is all working remotely, and we have invested heavily in technology to ensure there are no disruptions to normal work flow. We’ve compiled some economic updates for Not for Profits and Charities that we feel will be helpful during this time. Please feel free to reach out if you have any questions.

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Spotlight

The Guide Dogs for the Blind Association

Guide Dogs exists to provide life-changing services to the 360,000 people who are registered blind or partially sighted, and the two million people in the UK living with sight loss. We’ve been on this journey since our first guide dog partnerships were formed in 1931. In recent years, we have expanded our services beyond our dogs to help thousands more people with different needs lead confident, independent and fulfilling lives. But we know we must do more to help the increasing number of people living with sight loss, and those who love and care for them.

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