6 A/B Test Ideas to Improve Your Nonprofit Marketing Metrics

WILL SCHMIDT | March 2, 2020

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Small ideas have the power to create big change. It can be tempting to implement an idea that you think will improve your marketing efforts without vetting it first. However, you need to know for certain that your idea, no matter how small, is going to improve your metrics. The key is to either validate, or disprove, your idea before it’s implemented on a permanent scale. That’s where A/B testing can help. It lets you compare two iterations of the same asset you’re testing an idea on, like an email with two different subject lines.

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OTHER ARTICLES

Broadway Cares Launches Fundraising Campaign for COVID-19 Emergency Assistance Fund

Article | March 17, 2020

Broadway Cares/Equity Fights AIDS has launched an online fundraising campaign to create the COVID-19 Emergency Assistance Fund, which will be administered by The Actors Fund. The new fund will assist those in the entertainment community, onstage and behind the scenes, who are facing healthcare crises and other needs in the wake of the coronavirus pandemic. Broadway Cares has seeded the fund with an initial $250,000 and is asking supporters to donate to the online campaign to reach a goal of $1 million by April 12. To make a tax-deductible donation, click here.

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5 Peer-to-Peer Fundraising Resources for a Winning Strategy

Article | February 12, 2020

In the age where you can watch a movie on your phone and answer the phone on your watch, convenience is the name of the game. To provide a flexible fundraising experience for the modern donor, your nonprofit can leverage peer-to-peer fundraising. Whether you hold a DIY campaign year-round or host time-based campaigns for specific programs, peer-to-peer fundraising campaigns are successful in part, because fundraisers choose how they raise money for your mission.

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How to Keep the Lights On at Your Nonprofit During a Global Crisis

Article | March 25, 2020

Thousands of nonprofits have responded to COVID-19 (coronavirus) and mobilized resources to aid in research and testing, provide medical supplies, deliver meals, support workers in financial distress, and more. But for nonprofits with missions that aren’t directly related to emergency response or relief, fundraising during a global pandemic can be tricky. Many nonprofits are questioning how to maintain some semblance of normalcy in their operations, particularly how to send donation appeals and engage their communities while being respectful of the urgency and gravity of the COVID-19 pandemic. We gathered the following tips to help guide you in this difficult time when so many nonprofit professionals are concerned with appearing tone-deaf or feel uncomfortable asking for money that supports anything other than coronavirus resources.

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Advocacy Basics Every Nonprofit Should Understand

Article | February 19, 2020

Countless nonprofits and nongovernmental organizations (NGOs) around the world are doing invaluable work to promote justice, care for people, and enact change. The scale of their impact often depends on the amount of support they can build up from various communities. Advocacy campaigns are one of the most effective ways to mobilize people into action. They raise awareness, educate people, seek to influence decision-makers, attract donations, help build your brand, and much more. A well-designed advocacy campaign has the potential to trigger wide-scale responses, prompt people to change their actions, and even affect government policies.

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Annual Giving Network

Annual Giving Network (AGN) is the world’s leading resource for annual giving programs and brings the industry’s top experts and current best practices to education and nonprofits institutions through training webinars, workshops, research, publications, consulting and recruiting services.

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