5 Ways Your Nonprofit Can Appeal to Millennials

| October 9, 2017

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millennials Marketing to millennials has become a standard want for many brands and organizations today and for good reason. This generation now has trumped Baby Boomers as the largest demographic in the United States at approximately 75.4 million people, as of 2015. The millennial generation is also the largest generation in the nation’s labor force.

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The Charity for Civil Servants

We support all civil servants, past and present, throughout their lives, with whatever problems they may have. We can probably help, or we'll know someone who can. You'd be surprised with what we deal with every day. So just get in touch.

OTHER ARTICLES

Going Virtual: Tips For Planning An Effective Virtual Nonprofit Fundraiser

Article | April 14, 2020

Agile nonprofits are turning to virtual fundraisers to fill the fundraising gap. Limiting public gatherings to fewer than ten people has forced many nonprofits to postpone or cancel their annual events, which is a major problem for so many organizations that rely on spring fundraising season to generate a significant portion of their annual revenue. A virtual event is any organized meet-up that takes place online rather than in a physical location. They can range from one-on-one meetings to large-scale events with thousands of attendees. Major benefits of hosting a virtual event include guests being able to attend from the comfort of their homes and organizations being able to reach an unlimited audience anywhere in the world.

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Nonprofit Marketing Trends to Help You Prioritize

Article | March 25, 2020

Marketing is an essential part of fundraising for your nonprofit. In other words, if you want to raise money, people in your community have to know about your organization. Because everything changes fast, part of marketers’ jobs is to stay up to date with what is happening. In my position as chief marketer for our portfolio brands, I spend a lot of time learning what's new, as well as getting information on trends and new strategies. Therefore, today I wanted to share information that global marketers are doing that your nonprofit should know. As you know, there's a lot of disruption and innovation occurring. Nonprofits that take advantage of trends and ideas do the best when it comes to expanding their supporter base and fundraising. By the way, if you want to know where not to spend your precious fundraising dollars, check out a recent article about five marketing money-wasters.

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Engaging Donors with Corporate Giving, Automation, and More!

Article | April 6, 2020

For the majority of nonprofits, you can’t afford to pause your fundraising efforts, even in the midst of a global pandemic. It just means you have to be more creative with your methods and strategies. After all, donor funding is one of the most crucial elements going into any nonprofit’s annual budget. It’s how you run daily operations, pay your staff, and work to make a difference in the world. So what happens when donor budgets tighten and you start to see a lapse in much of your charitable giving? Keeping donors engaged with your organization is an essential aspect of fundraising at all times, but especially during an uncertain economy such as now. Fully engaged donors will be more likely to continue supporting your nonprofit in any way they can, both financially and otherwise.

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Ladder of Engagement: Nonprofit Fundraising Strategies

Article | June 2, 2021

Have you ever heard of the "Ladder of Engagement"? It's definitely not a new strategy, but as the world increasingly relies on keeping audiences engaged and connected, it's an increasingly important tool for all nonprofits. The nonprofit ladder of engagement is a powerful tool to hook your "casual follower" and move them toward being your most loyal donor and everything in between. If you don't already have a strategic ladder of engagement for your nonprofit, now's a great time to develop one. And for organizations that have one in place, it's good practice to evaluate and make adjustments from time to time--and summer is an excellent time of year to do just that! This blog will help you develop or update your nonprofit's ladder of engagement.

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Spotlight

The Charity for Civil Servants

We support all civil servants, past and present, throughout their lives, with whatever problems they may have. We can probably help, or we'll know someone who can. You'd be surprised with what we deal with every day. So just get in touch.

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