5 Videos That Show Creative Ways to Market Your Nonprofit

| April 27, 2020

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Video marketing increases brand engagement, reflects your nonprofit brand personality, and informs the public about your impact. The key is to approach your video marketing strategy in a creative way so you can stand out from the crowd. The following five videos are creative examples from which you can draw inspiration, from capturing your audience’s attention to building strong storylines that deliver information in innovative ways. In each example, we’ll dissect some best practices and learnings you can take away in order to level up your own videos.

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HELP Disaster Management

HELP Disaster Management is a 501©3 nonprofit organization that provides response, recovery and consultant services. The HELP Incident Management Team (IMT) is a Type 3 All Hazards response team. HELP Disaster Management is one of only a few non-government organization (NGO) IMTs. The HELP IMT represents the next generation of emergency management response capabilities, the Generation 3 (GEN3) IMT.

OTHER ARTICLES

A Guide to the Nonprofit Common Data Model

Article | March 2, 2020

Imagine a world in which all your apps and services worked seamlessly with all the data from your organization. A world in which you could quickly move from one app to another, and still see the same data, sitting gently in the proverbial cloud without time-sucking and soul-crushing imports and exports. That’s just one of the many data dreams many have had in our sector for decades, and one that could be moving closer (though not completely) into reality. Microsoft, in collaboration with non-profit organizations and other companies, have been leading an effort to develop the Nonprofit Common Data Model (CDM), with a goal of providing non-profit organizations, technology vendors, and technology consultants one common language to represent key data points and data entities within every non-profit organization.

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What Your Nonprofit Can Do Now to Reduce Risks Relating to COVID-19 (Coronavirus)

Article | March 7, 2020

Coronavirus headlines are alarming. Many communities will be affected even if the spread of the virus remains contained. Beyond handwashing and other competent advice you’ve read over the last weeks that may help prevent the spread of illness, what steps should you take now to protect your staff and the people who depend on your services? This post will answer that question.

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Now Is Not the Time to Stop Fundraising

Article | April 6, 2020

Twice this week, I have heard from nonprofit organizations that boards of directors have “forbidden” them to conduct any type of fundraising during this period of Coronavirus-induced uncertainty. Last week, several agencies told me they have no reserves, but still think it would look bad to fundraise right now. Here’s the thing: It would be worse to go out of business because fundraising was nixed during a time when organizations arguably need it most.

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3 Ways to Convert Organic Traffic Into Long-Term Support for Your Nonprofit

Article | May 18, 2020

According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense, since nonprofits have a natural mix of relevancy and answers to some of the world’s biggest questions—everything from climate change and reliable health information to how to crate train your newly adopted pug. We also know that relevance by creating focused content is one of many excellent ways to improve search engine results page (SERP) performance.

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Spotlight

HELP Disaster Management

HELP Disaster Management is a 501©3 nonprofit organization that provides response, recovery and consultant services. The HELP Incident Management Team (IMT) is a Type 3 All Hazards response team. HELP Disaster Management is one of only a few non-government organization (NGO) IMTs. The HELP IMT represents the next generation of emergency management response capabilities, the Generation 3 (GEN3) IMT.

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