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5 Tips for your Fundraising Pitch Video

Your nonprofit has a great mission, which means it should also have a great fundraising pitch video that can be shared over and over to gain support for your cause. On this episode of Whole Whale TV, Meredith will discuss our 5 favorite tips for preparing and shooting a fundraising pitch video.

Spotlight

Custom Development Solutions, Inc.

Custom Development Solutions, Inc. (CDS) is a full-service fundraising consulting firm specializing in the resident direction of capital campaigns, for non-profits, large and small. Dedicated to helping non profit organizations meet – and exceed – their fund raising goals for annual operating expenses, new facilities, and capital improvement, CDS provides efficient, dependable, high-quality fund-raising advice.

OTHER ARTICLES
Nonprofit Management

What You Post Matters! Tips to Grow Your Nonprofit’s Following

Article | July 14, 2022

Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more. The larger your following, the more people see your content and calls to action. So, what’s the best way to gain followers? In short, it’s all about engaging content. What you post matters.

Read More
Nonprofit Management

Salesforce Nonprofit Cloud Spring 2020 Release: What’s New

Article | July 12, 2022

As members of the nonprofit Salesforce community, we’ve become accustomed to regular releases of new functionality. We review Nonprofit Success Pack (NPSP) notes on bug fixes, patches and enhancements that appear like magic in our orgs every couple of weeks without batting an eyelash, but not all releases are created equally. The two planned for April 29 and May 27 are far more than just a few code tweaks; they’re hearty – meaty, requiring some time to really sink your teeth into them (and I’m not just saying this because I’m ready for breakfast).

Read More
Nonprofit Management

Utilize an Email Marketing Strategy to Drive More Donations

Article | July 20, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give. Email marketing can help nonprofits reach their fundraising goals by helping expand reach, develop a loyal donor base and drive more donations. Build an Email Marketing Strategy Implementing email marketing may seem intimidating to some, but once you have an effective strategy in place, it will act as a blueprint and support all your goals moving forward. When you start building your strategy, it’s important to spend time developing a unique strategy that aligns with your mission and goals. Consider these questions: Who is your target audience? How are you collecting email addresses? What types of emails will you send? What types of content do you want to share in those emails? What will your emails look like? What is the layout? What is the design based on? How often do you plan to send emails? What platform will you use? Does it integrate with your donor database and have all the features you need to implement your strategy? Email marketing is the most effective and successful when there's a strategic plan in place. Creating a detailed strategy that answers the questions above will provide your nonprofit with the stepping stones needed to set your email marketing efforts up for success and help meet your overall fundraising goals. Send Emails Once you have a strategy and execution plan in place, you’re ready to start sending your messages to your audience. Email subscribers want to hear from you, but you need to be sure you are sending engaging messages to the right audiences. When you start sending your emails, plan to send a mix of different messages to your audience. Email marketing is an effective channel to not only fundraise but to help subscribers stay engaged and keep donor retention high. A great example would be to include advocacy emails in your plans. Advocacy emails include newsletters and impact stories. These types of emails help your subscriber feel valued as a donor as they’re seeing the direct impact of their support. As you start and continue to send emails, always track each email's performance. This helps you determine what is working and what is not working. By tracking key metrics, like click-through rates, conversation rates and donations per email, you will be able to continuously improve your strategy and the emails you are sending. Follow Best Practices As you begin to execute your email strategy, there are a few key best practices I recommend following to help increase engagement, donations, and overall performance of your emails. Personalize the email for your subscribers. Personalized emails can generate donations up to six times more compared to a generalized email. Make sure your emails are well-designed with compelling imagery that helps the donor visualize your mission and the impact of their donations. Provide clear calls to action in each email you send and always include a “Donate” button in all your communications. Include social sharing buttons and links to your social channels in all your email communications. Emails with social sharing buttons increase click-through rates by as much as 158% and help expand your reach by allowing donors to recommend and share your nonprofit with their network. Create an email cadence so you are regularly communicating with your audience throughout the year. For every 1,000 fundraising emails delivered, nonprofits raised $78, so it is in your best interest to continuously send messages to your subscribers. Start by sending emails monthly and then experiment with increasing the frequency of emails per month and see what works best for your nonprofit. Utilizing email marketing is key to having a successful fundraising strategy for your nonprofit. By building a well-thought-out strategy and implementing it, you will be able to engage, retain and convert subscribers into a loyal donor base.

Read More

The Ultimate Donor Relations Strategy to Increase Member Retention

Article | April 17, 2020

A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew? A lot of organizations struggle with their retention rates. They work really hard on their renewal appeals, only to see declining numbers month after month. Of course, a number of factors could be at play here: perhaps the donor is no longer interested; their financial situation has changed and they no longer have capacity; maybe they were supporting a specific program or project that has now been completed.

Read More
Nonprofit Management

Non-Profits Impacting the Economy

Article | July 14, 2022

Increasing the number of followers your nonprofit has on social media can bring awareness to your cause, result in more donations to your organization, increase event attendance, and much more. The larger your following, the more people see your content and calls to action. So, what’s the best way to gain followers? In short, it’s all about engaging content. What you post matters.

Read More
Nonprofit Management

What Are the Top Five Lessons for Your Non-Profit This Year?

Article | July 12, 2022

As members of the nonprofit Salesforce community, we’ve become accustomed to regular releases of new functionality. We review Nonprofit Success Pack (NPSP) notes on bug fixes, patches and enhancements that appear like magic in our orgs every couple of weeks without batting an eyelash, but not all releases are created equally. The two planned for April 29 and May 27 are far more than just a few code tweaks; they’re hearty – meaty, requiring some time to really sink your teeth into them (and I’m not just saying this because I’m ready for breakfast).

Read More
Nonprofit Management

What Your Non-profit Should Know About Accepting Cryptocurrency Donations?

Article | July 20, 2022

When creating your nonprofit fundraising and donations strategy, email marketing should be on the top of the list of channels to use to support your efforts. However, 70% of nonprofits do not have an email marketing strategy, despite 26% of online donors saying email marketing is what inspires them to give. Email marketing can help nonprofits reach their fundraising goals by helping expand reach, develop a loyal donor base and drive more donations. Build an Email Marketing Strategy Implementing email marketing may seem intimidating to some, but once you have an effective strategy in place, it will act as a blueprint and support all your goals moving forward. When you start building your strategy, it’s important to spend time developing a unique strategy that aligns with your mission and goals. Consider these questions: Who is your target audience? How are you collecting email addresses? What types of emails will you send? What types of content do you want to share in those emails? What will your emails look like? What is the layout? What is the design based on? How often do you plan to send emails? What platform will you use? Does it integrate with your donor database and have all the features you need to implement your strategy? Email marketing is the most effective and successful when there's a strategic plan in place. Creating a detailed strategy that answers the questions above will provide your nonprofit with the stepping stones needed to set your email marketing efforts up for success and help meet your overall fundraising goals. Send Emails Once you have a strategy and execution plan in place, you’re ready to start sending your messages to your audience. Email subscribers want to hear from you, but you need to be sure you are sending engaging messages to the right audiences. When you start sending your emails, plan to send a mix of different messages to your audience. Email marketing is an effective channel to not only fundraise but to help subscribers stay engaged and keep donor retention high. A great example would be to include advocacy emails in your plans. Advocacy emails include newsletters and impact stories. These types of emails help your subscriber feel valued as a donor as they’re seeing the direct impact of their support. As you start and continue to send emails, always track each email's performance. This helps you determine what is working and what is not working. By tracking key metrics, like click-through rates, conversation rates and donations per email, you will be able to continuously improve your strategy and the emails you are sending. Follow Best Practices As you begin to execute your email strategy, there are a few key best practices I recommend following to help increase engagement, donations, and overall performance of your emails. Personalize the email for your subscribers. Personalized emails can generate donations up to six times more compared to a generalized email. Make sure your emails are well-designed with compelling imagery that helps the donor visualize your mission and the impact of their donations. Provide clear calls to action in each email you send and always include a “Donate” button in all your communications. Include social sharing buttons and links to your social channels in all your email communications. Emails with social sharing buttons increase click-through rates by as much as 158% and help expand your reach by allowing donors to recommend and share your nonprofit with their network. Create an email cadence so you are regularly communicating with your audience throughout the year. For every 1,000 fundraising emails delivered, nonprofits raised $78, so it is in your best interest to continuously send messages to your subscribers. Start by sending emails monthly and then experiment with increasing the frequency of emails per month and see what works best for your nonprofit. Utilizing email marketing is key to having a successful fundraising strategy for your nonprofit. By building a well-thought-out strategy and implementing it, you will be able to engage, retain and convert subscribers into a loyal donor base.

Read More

The Ultimate Donor Relations Strategy to Increase Member Retention

Article | April 17, 2020

A common mistake nonprofits make is spending all their resources and efforts on marketing and attracting new donors or members. Your initial conversation rates may be great, but what happens after a year, when it’s time for them to renew? A lot of organizations struggle with their retention rates. They work really hard on their renewal appeals, only to see declining numbers month after month. Of course, a number of factors could be at play here: perhaps the donor is no longer interested; their financial situation has changed and they no longer have capacity; maybe they were supporting a specific program or project that has now been completed.

Read More
MORE ARTICLES

Spotlight

Custom Development Solutions, Inc.

Custom Development Solutions, Inc. (CDS) is a full-service fundraising consulting firm specializing in the resident direction of capital campaigns, for non-profits, large and small. Dedicated to helping non profit organizations meet – and exceed – their fund raising goals for annual operating expenses, new facilities, and capital improvement, CDS provides efficient, dependable, high-quality fund-raising advice.

Related News

Fundraising

Radian Launches Opens Doors Opens Hearts Fundraiser for the MBA Opens Doors Foundation

Radian Group Inc, Opens Doors Foundation. | October 11, 2021

Radian Group Inc. announced the “Opens Doors Opens Hearts” fundraiser benefiting the Mortgage Bankers Association’s (MBA) Opens Doors Foundation. The Opens Doors Opens Hearts fundraiser brings awareness to the foundation’s mission of helping families with critically ill or injured children afford their rent or mortgage payments while their children are in treatment. Participants are encouraged to make a contribution and decorate their doors to spread awareness of the campaign. You can get involved at radianopensdoors.com. For every $50 raised, Radian will send a door decoration kit to a child in the hospital, bringing much-needed cheer to the children and their families. Radian has also pledged to match donations made to the Opens Doors Opens Hearts fundraiser by October 22, 2021 as a part of its commitment to increasing support for important nonprofit organizations amid the COVID-19 pandemic. “The Opens Doors Foundation is very close to our hearts at Radian, because we share a mission of protecting and ensuring the American dream of homeownership, We are proud to raise awareness for this incredible organization among our vast network of customers, peers, employees, and friends.” said Radian Chief Executive Officer Rick Thornberry All funds raised as part of the Opens Doors Opens Hearts fundraiser will support the foundation’s Home Grant program, which makes mortgage and rental assistance payment grants to parents and guardians with critically ill or injured children, allowing them to take the time they need to spend precious time together without jeopardizing their homes. “This remains an especially difficult time for our Opens Doors families, as the pandemic has disproportionately affected them and created much greater demand for our support,” We are so very thankful for Radian’s unwavering support throughout the pandemic, and excited for the Radian Opens Doors Opens Hearts campaign to bring much needed cheer to children and their families and help the Foundation to carry on its meaningful work.” said Deborah Dubois, President of the MBA Opens Doors Foundation. Radian is a longstanding supporter of the Opens Doors Foundation. In 2019 the company helped the Foundation launch an alliance with the Children’s Hospital of Philadelphia (CHOP). Radian has made a $400,000 commitment over four years to fund the Opens Doors partnership with CHOP. Additionally, for over 10 years Radian has also been a lead sponsor of Concert MBA, a benefit concert and auction for the Opens Doors Foundation that has brought artists including John Ondrasik, Keith Urban, Kelly Clarkson, John Legend, James Taylor, and Sheryl Crow to the Annual MBA Convention. Radian will again be sponsoring the Concert MBA at the 2021 MBA Annual Convention & Expo in San Diego on October 19, 2021, featuring the multi-platinum Grammy-nominated band, OneRepublic. About Radian Radian Group Inc. (NYSE: RDN) is ensuring the American dream of homeownership responsibly and sustainably through products and services that include industry-leading mortgage insurance and a comprehensive suite of mortgage, risk, title, valuation, asset management and other real estate services. We are powered by technology, informed by data and driven to deliver new and better ways to transact and manage risk. Visit www.radian.com to learn more about how Radian is shaping the future of mortgage and real estate services.

Read More

Nonprofit Management

Baltimore Nonprofits Are Eligible For Free Capacity Building Support Through Catchafire.org

Catchafire | October 07, 2021

Catchafire and The Fidelity Charitable Trustees' Initiative have come together to offer time-sensitive, virtual support to more than 300 nonprofit organizations in the East and West Baltimore region. Catchafire's newest initiative, called Catchafire Baltimore, will provide Baltimore nonprofits with free access to its virtual platform and programming for one year tapping into a network of more than 100,000 skilled volunteers who will help pro bono with capacity building projects. The program and services will provide Baltimore's historically underserved nonprofit communities with valuable resources to assure they are meeting the expectations and needs of the communities they serve. Baltimore nonprofits have experienced historic marginalization and economic disparities, and with tangible resources, provided through Catchafire, these nonprofits can respond and recover in the short term, and build resilience in the long term. Catchafire imagines a new normal where all nonprofits, especially those that are smaller or BIPOC led or serving, can get access to operational support for free year after year. They believe that if this were to happen, nonprofits could be more long-term oriented and as a result be able to better deliver on their programs and mission, improving their overall outcomes. "Baltimore and its surrounding area already has all the changemakers it needs to create the community they envision and the surest path forward to strengthening Baltimore neighborhoods is by bridging the gap to expert talent through consistent access to critical growth building projects and operational support," says Rachael Chong, Founder and CEO of Catchafire. Through pre-existing foundation partnerships including the Annie E. Casey Foundation, Baltimore nonprofits have already begun accessing virtual support services by way of Catchafire to help with emergency response, recovery, and resiliency efforts. Carol Walker, Communication Director at Advocates for Children and Youth in West Baltimore says, "I consider Catchafire volunteers as valued members of our advocacy community, as they bring diverse skills and unbelievable talent. Video editing volunteer, Phillip, took our assets and created a compelling video that explained the "who, what, and why," of education funding. He made collaboration easy through his responsiveness and attention to detail even with a challenging deadline." About Catchafire Catchafire is a full service, on-demand solution designed to address the wide-ranging and complex needs of nonprofits by connecting them with talented pro bono professionals. Through Catchafire's innovative web-based platform and network of more than 10 million professionals, nonprofits have access to people with expert skills who can help them with operational needs such as developing a website, building a strategic plan, designing a brochure, professional development, and other areas of critical work. Catchafire's scalable and cost-effective model makes it possible for grantmakers to provide a full suite of capacity building services to any nonprofit that the foundation seeks to serve. Catchafire and its foundation partners are not only helping nonprofits improve their capacity, sustainability, and effectiveness, but also leveling the playing field by making capacity building available to any nonprofit or changemaker.

Read More

Nonprofit Management

Louisville Nonprofits Awarded $1.8 Million Through the Humana Foundation’s Community Partners Program

The Humana Foundation | October 06, 2021

The Humana Foundation, philanthropic arm of Humana Inc. (NYSE: HUM) for the past 40 years, is awarding $1.8 million to several nonprofit organizations in Louisville as part of its ongoing Community Partners Program. The program started in 2018 and with this announcement, brings the total amount awarded to community-based organizations to more than $10 million. The investments support The Foundation’s focus on addressing social determinants of health and driving greater health equity for all who live in the Louisville area. The recipients represent smaller nonprofits that join a group of 30 organizations receiving funding in this year’s program. The awards will support key initiatives that drive sustainable change while addressing disparities in education, community engagement, access-to-care and financial asset security, to name a few. Today’s announcement expands The Foundation’s reach into multiple dimensions of health and deeper collaboration within the nonprofit community. “At such a critical time in our community, we’re encouraged that the most vulnerable and marginalized people across Kentuckiana will be helped through the tools, resources and commitment of these non-profit partners, Our 2021 Community Partners Program award recipients will empower a diverse group of partners who are dedicated to the collective resilience and life-long success of everyone in our community.” said Caraline Coats, Interim CEO of The Humana Foundation. Together, the organizations funded by The Humana Foundation’s 2021 Community Partners Program focus on a wide variety of inequities that impact the Louisville community. And, they represent both new and long-standing commitments to the people in the community who need support. The following nonprofit organizations will receive Community Partners Program funding from The Humana Foundation in grant amounts varying from $40,000 to $250,000: Americana World Community Center Black Birth Justice Black Community Development Corporation- Hope Wellness Center C.H.O.I.C.E (Children Have Options in Choosing Experiences) G.E.D.D.I. (Global Economic Diversity Development Initiative) House of Hope Kentucky Ideas xLab- (Un)Known Project Louisville Latina Educational Outreach Project MOLO Village CDC Peace Education Program Inc. Re:Land Group LLC- Louisville Center for Community Design Russell Place of Promise The Louisville Coalition for Black Maternal Health The Public Health Literacy Advisory Group About the Humana Foundation The Humana Foundation was established in 1981 as the philanthropic arm of Humana Inc., one of the nation’s leading health and well-being companies. Located in Louisville, Ky., the Foundation seeks to co-create communities where leadership, culture, and systems work to improve and sustain positive health outcomes. For more information, visit humanafoundation.org. Humana and The Humana Foundation are dedicated to Corporate Social Responsibility. Our goal is to ensure that every business decision we make reflects our commitment to improving the health and well-being of our members, our employees, the communities we serve, and our planet. About Humana Humana Inc. (NYSE: HUM) is committed to helping our millions of medical and specialty members achieve their best health. Our successful history in care delivery and health plan administration is helping us create a new kind of integrated care with the power to improve health and well-being and lower costs. Our efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large. To accomplish that, we support physicians and other health care professionals as they work to deliver the right care in the right place for their patients, our members. Our range of clinical capabilities, resources and tools – such as in-home care, behavioral health, pharmacy services, data analytics and wellness solutions – combine to produce a simplified experience that makes health care easier to navigate and more effective.

Read More

Fundraising

Radian Launches Opens Doors Opens Hearts Fundraiser for the MBA Opens Doors Foundation

Radian Group Inc, Opens Doors Foundation. | October 11, 2021

Radian Group Inc. announced the “Opens Doors Opens Hearts” fundraiser benefiting the Mortgage Bankers Association’s (MBA) Opens Doors Foundation. The Opens Doors Opens Hearts fundraiser brings awareness to the foundation’s mission of helping families with critically ill or injured children afford their rent or mortgage payments while their children are in treatment. Participants are encouraged to make a contribution and decorate their doors to spread awareness of the campaign. You can get involved at radianopensdoors.com. For every $50 raised, Radian will send a door decoration kit to a child in the hospital, bringing much-needed cheer to the children and their families. Radian has also pledged to match donations made to the Opens Doors Opens Hearts fundraiser by October 22, 2021 as a part of its commitment to increasing support for important nonprofit organizations amid the COVID-19 pandemic. “The Opens Doors Foundation is very close to our hearts at Radian, because we share a mission of protecting and ensuring the American dream of homeownership, We are proud to raise awareness for this incredible organization among our vast network of customers, peers, employees, and friends.” said Radian Chief Executive Officer Rick Thornberry All funds raised as part of the Opens Doors Opens Hearts fundraiser will support the foundation’s Home Grant program, which makes mortgage and rental assistance payment grants to parents and guardians with critically ill or injured children, allowing them to take the time they need to spend precious time together without jeopardizing their homes. “This remains an especially difficult time for our Opens Doors families, as the pandemic has disproportionately affected them and created much greater demand for our support,” We are so very thankful for Radian’s unwavering support throughout the pandemic, and excited for the Radian Opens Doors Opens Hearts campaign to bring much needed cheer to children and their families and help the Foundation to carry on its meaningful work.” said Deborah Dubois, President of the MBA Opens Doors Foundation. Radian is a longstanding supporter of the Opens Doors Foundation. In 2019 the company helped the Foundation launch an alliance with the Children’s Hospital of Philadelphia (CHOP). Radian has made a $400,000 commitment over four years to fund the Opens Doors partnership with CHOP. Additionally, for over 10 years Radian has also been a lead sponsor of Concert MBA, a benefit concert and auction for the Opens Doors Foundation that has brought artists including John Ondrasik, Keith Urban, Kelly Clarkson, John Legend, James Taylor, and Sheryl Crow to the Annual MBA Convention. Radian will again be sponsoring the Concert MBA at the 2021 MBA Annual Convention & Expo in San Diego on October 19, 2021, featuring the multi-platinum Grammy-nominated band, OneRepublic. About Radian Radian Group Inc. (NYSE: RDN) is ensuring the American dream of homeownership responsibly and sustainably through products and services that include industry-leading mortgage insurance and a comprehensive suite of mortgage, risk, title, valuation, asset management and other real estate services. We are powered by technology, informed by data and driven to deliver new and better ways to transact and manage risk. Visit www.radian.com to learn more about how Radian is shaping the future of mortgage and real estate services.

Read More

Nonprofit Management

Baltimore Nonprofits Are Eligible For Free Capacity Building Support Through Catchafire.org

Catchafire | October 07, 2021

Catchafire and The Fidelity Charitable Trustees' Initiative have come together to offer time-sensitive, virtual support to more than 300 nonprofit organizations in the East and West Baltimore region. Catchafire's newest initiative, called Catchafire Baltimore, will provide Baltimore nonprofits with free access to its virtual platform and programming for one year tapping into a network of more than 100,000 skilled volunteers who will help pro bono with capacity building projects. The program and services will provide Baltimore's historically underserved nonprofit communities with valuable resources to assure they are meeting the expectations and needs of the communities they serve. Baltimore nonprofits have experienced historic marginalization and economic disparities, and with tangible resources, provided through Catchafire, these nonprofits can respond and recover in the short term, and build resilience in the long term. Catchafire imagines a new normal where all nonprofits, especially those that are smaller or BIPOC led or serving, can get access to operational support for free year after year. They believe that if this were to happen, nonprofits could be more long-term oriented and as a result be able to better deliver on their programs and mission, improving their overall outcomes. "Baltimore and its surrounding area already has all the changemakers it needs to create the community they envision and the surest path forward to strengthening Baltimore neighborhoods is by bridging the gap to expert talent through consistent access to critical growth building projects and operational support," says Rachael Chong, Founder and CEO of Catchafire. Through pre-existing foundation partnerships including the Annie E. Casey Foundation, Baltimore nonprofits have already begun accessing virtual support services by way of Catchafire to help with emergency response, recovery, and resiliency efforts. Carol Walker, Communication Director at Advocates for Children and Youth in West Baltimore says, "I consider Catchafire volunteers as valued members of our advocacy community, as they bring diverse skills and unbelievable talent. Video editing volunteer, Phillip, took our assets and created a compelling video that explained the "who, what, and why," of education funding. He made collaboration easy through his responsiveness and attention to detail even with a challenging deadline." About Catchafire Catchafire is a full service, on-demand solution designed to address the wide-ranging and complex needs of nonprofits by connecting them with talented pro bono professionals. Through Catchafire's innovative web-based platform and network of more than 10 million professionals, nonprofits have access to people with expert skills who can help them with operational needs such as developing a website, building a strategic plan, designing a brochure, professional development, and other areas of critical work. Catchafire's scalable and cost-effective model makes it possible for grantmakers to provide a full suite of capacity building services to any nonprofit that the foundation seeks to serve. Catchafire and its foundation partners are not only helping nonprofits improve their capacity, sustainability, and effectiveness, but also leveling the playing field by making capacity building available to any nonprofit or changemaker.

Read More

Nonprofit Management

Louisville Nonprofits Awarded $1.8 Million Through the Humana Foundation’s Community Partners Program

The Humana Foundation | October 06, 2021

The Humana Foundation, philanthropic arm of Humana Inc. (NYSE: HUM) for the past 40 years, is awarding $1.8 million to several nonprofit organizations in Louisville as part of its ongoing Community Partners Program. The program started in 2018 and with this announcement, brings the total amount awarded to community-based organizations to more than $10 million. The investments support The Foundation’s focus on addressing social determinants of health and driving greater health equity for all who live in the Louisville area. The recipients represent smaller nonprofits that join a group of 30 organizations receiving funding in this year’s program. The awards will support key initiatives that drive sustainable change while addressing disparities in education, community engagement, access-to-care and financial asset security, to name a few. Today’s announcement expands The Foundation’s reach into multiple dimensions of health and deeper collaboration within the nonprofit community. “At such a critical time in our community, we’re encouraged that the most vulnerable and marginalized people across Kentuckiana will be helped through the tools, resources and commitment of these non-profit partners, Our 2021 Community Partners Program award recipients will empower a diverse group of partners who are dedicated to the collective resilience and life-long success of everyone in our community.” said Caraline Coats, Interim CEO of The Humana Foundation. Together, the organizations funded by The Humana Foundation’s 2021 Community Partners Program focus on a wide variety of inequities that impact the Louisville community. And, they represent both new and long-standing commitments to the people in the community who need support. The following nonprofit organizations will receive Community Partners Program funding from The Humana Foundation in grant amounts varying from $40,000 to $250,000: Americana World Community Center Black Birth Justice Black Community Development Corporation- Hope Wellness Center C.H.O.I.C.E (Children Have Options in Choosing Experiences) G.E.D.D.I. (Global Economic Diversity Development Initiative) House of Hope Kentucky Ideas xLab- (Un)Known Project Louisville Latina Educational Outreach Project MOLO Village CDC Peace Education Program Inc. Re:Land Group LLC- Louisville Center for Community Design Russell Place of Promise The Louisville Coalition for Black Maternal Health The Public Health Literacy Advisory Group About the Humana Foundation The Humana Foundation was established in 1981 as the philanthropic arm of Humana Inc., one of the nation’s leading health and well-being companies. Located in Louisville, Ky., the Foundation seeks to co-create communities where leadership, culture, and systems work to improve and sustain positive health outcomes. For more information, visit humanafoundation.org. Humana and The Humana Foundation are dedicated to Corporate Social Responsibility. Our goal is to ensure that every business decision we make reflects our commitment to improving the health and well-being of our members, our employees, the communities we serve, and our planet. About Humana Humana Inc. (NYSE: HUM) is committed to helping our millions of medical and specialty members achieve their best health. Our successful history in care delivery and health plan administration is helping us create a new kind of integrated care with the power to improve health and well-being and lower costs. Our efforts are leading to a better quality of life for people with Medicare, families, individuals, military service personnel, and communities at large. To accomplish that, we support physicians and other health care professionals as they work to deliver the right care in the right place for their patients, our members. Our range of clinical capabilities, resources and tools – such as in-home care, behavioral health, pharmacy services, data analytics and wellness solutions – combine to produce a simplified experience that makes health care easier to navigate and more effective.

Read More

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