4 Key Steps to Share Your Brand's Philanthropic Story

JENNIFER SPENCER | February 19, 2020

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90% of Americans say that they are more likely to trust and feel loyal to companies that back social causes.' Making your Corporate Social Responsibility (CSR) story readily accessible online is essential to engage consumers, attract more eyeballs, and enhance your overall brand image.

Spotlight

Islamic Relief UK

Islamic Relief is an international non-governmental organisation (INGO) founded in the UK in 1984 by a group of medical doctors and activists. Since 1984 we have saved and transformed the lives of over 117 million people. By responding to disasters, rebuilding lives and preparing people in case disaster strikes – we save lives before they are lost. In addition to providing disaster and emergency response, we also promote sustainable economic and social development by working with local communities – regardless of race, religion or gender.

OTHER ARTICLES

6 A/B Test Ideas to Improve Your Nonprofit Marketing Metrics

Article | March 2, 2020

Small ideas have the power to create big change. It can be tempting to implement an idea that you think will improve your marketing efforts without vetting it first. However, you need to know for certain that your idea, no matter how small, is going to improve your metrics. The key is to either validate, or disprove, your idea before it’s implemented on a permanent scale. That’s where A/B testing can help. It lets you compare two iterations of the same asset you’re testing an idea on, like an email with two different subject lines.

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In the age where you can watch a movie on your phone and answer the phone on your watch, convenience is the name of the game. To provide a flexible fundraising experience for the modern donor, your nonprofit can leverage peer-to-peer fundraising. Whether you hold a DIY campaign year-round or host time-based campaigns for specific programs, peer-to-peer fundraising campaigns are successful in part, because fundraisers choose how they raise money for your mission.

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Build a Data Dream Team to Take Your Nonprofit to the Next Level

Article | March 2, 2020

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Engaging Donors with Corporate Giving, Automation, and More!

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For the majority of nonprofits, you can’t afford to pause your fundraising efforts, even in the midst of a global pandemic. It just means you have to be more creative with your methods and strategies. After all, donor funding is one of the most crucial elements going into any nonprofit’s annual budget. It’s how you run daily operations, pay your staff, and work to make a difference in the world. So what happens when donor budgets tighten and you start to see a lapse in much of your charitable giving? Keeping donors engaged with your organization is an essential aspect of fundraising at all times, but especially during an uncertain economy such as now. Fully engaged donors will be more likely to continue supporting your nonprofit in any way they can, both financially and otherwise.

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Spotlight

Islamic Relief UK

Islamic Relief is an international non-governmental organisation (INGO) founded in the UK in 1984 by a group of medical doctors and activists. Since 1984 we have saved and transformed the lives of over 117 million people. By responding to disasters, rebuilding lives and preparing people in case disaster strikes – we save lives before they are lost. In addition to providing disaster and emergency response, we also promote sustainable economic and social development by working with local communities – regardless of race, religion or gender.

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