3 Ways to Convert Organic Traffic Into Long-Term Support for Your Nonprofit

KAREN HOPPER | May 18, 2020

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According to the 2020 M+R Benchmarks Study, 44% of all website traffic for the average nonprofit comes from Organic Search. For groups that produce a lot of content, have a physical local location, or have hyper-focused SEO strategy, that proportion can be much higher. These high numbers make sense, since nonprofits have a natural mix of relevancy and answers to some of the world’s biggest questions—everything from climate change and reliable health information to how to crate train your newly adopted pug. We also know that relevance by creating focused content is one of many excellent ways to improve search engine results page (SERP) performance.

Spotlight

Greater Washington Community Foundation

The Greater Washington Community Foundation (formerly The Community Foundation for the National Capital Region) works to strengthen the Washington metropolitan region by encouraging and supporting effective giving and by providing leadership on critical issues in our community. We are a community of givers, dedicated to inspiring and creating change across greater Washington and beyond. The Community Foundation, which serves the District of Columbia, Montgomery County, Northern Virginia, and Prince George’s County is part of a network of some 700 community foundations nationwide, each a tax-exempt, public charity made up of charitable giving funds established by individuals, families, corporations, and other organizations. We manage hundreds of donor funds, with assets totaling more than $300 million. We are the largest funder of nonprofit organizations in the metropolitan Washington region we have granted over $1 billion to over 8000 nonprofits in our 43 year history.

OTHER ARTICLES

7 thrilling non-profits that help veterans treat PTSD

Article | March 16, 2020

According to the Department of Veterans Affairs, 11-20% of veterans are diagnosed with symptoms of Post Traumatic Stress Disorder in a given year. More and more veterans seek treatment for PTSD in order to learn how to address their symptoms, improve positive thinking, learn ways to cope when symptoms arise and treat problems related to trauma such as depression and anxiety or misuse of alcohol or drugs. We are fortunate to be living in a time when America "supports the troops" and encourages the identification and treatment of invisible wounds. In addition to increased efforts by the Department of Veterans Affairs to treat PTSD, there are many veteran non-profit organizations who step in to help. The treatments and opportunities are far-reaching and varied, including offering psychotherapy or meditation classes.

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How Nonprofits Can Navigate The Coronavirus

Article | March 16, 2020

The novel coronavirus outbreak has shuttered businesses, schools, and major events. Given the disruption in daily activities and frequent updates on the rapidly evolving situation, it’s left many people feeling nervous and uncertain. While the coronavirus has hit some parts of the country harder than others, many are doing their due diligence and taking precautions to help avoid the spread.

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NONPROFIT MARKETING TIPS FOR INCREASED DONATIONS

Article | March 16, 2020

Marketing in the not-for-profit sector brings different challenges and requirements. Nonprofit Organizations (NPOs) need incredible efficiency to ensure every dollar they spend reaches the right audiences to deliver success (donations or event sign-ups, etc.). They need to minimize waste and increase response rates. It’s a new world of limited personal interaction and an increased reliance on digital delivery.

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Nonprofit Cloud Spring 2020 Release: Accounting Subledger Deep Dive

Article | March 16, 2020

As a follow-up to last week’s blog on Salesforce Nonprofit Cloud Spring 2020 Release features, we’re jumping into a deep dive of the Accounting Subledger product – the connection between fundraising and finance that will help you reconcile data and have consistency and transparency across accounting and fundraising operations.

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Spotlight

Greater Washington Community Foundation

The Greater Washington Community Foundation (formerly The Community Foundation for the National Capital Region) works to strengthen the Washington metropolitan region by encouraging and supporting effective giving and by providing leadership on critical issues in our community. We are a community of givers, dedicated to inspiring and creating change across greater Washington and beyond. The Community Foundation, which serves the District of Columbia, Montgomery County, Northern Virginia, and Prince George’s County is part of a network of some 700 community foundations nationwide, each a tax-exempt, public charity made up of charitable giving funds established by individuals, families, corporations, and other organizations. We manage hundreds of donor funds, with assets totaling more than $300 million. We are the largest funder of nonprofit organizations in the metropolitan Washington region we have granted over $1 billion to over 8000 nonprofits in our 43 year history.

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